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media kit20001

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Education

Published on March 14, 2008

Author: Venere

Source: authorstream.com

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Erie Market Research 2002:  Erie Market Research 2002 Methodology :  Methodology AREA COVERED: All zip codes in Erie County RESPONDENTS: Men and women age 18 and older in English-speaking telephone households. METHOD: Telephone interview was conducted using a standardized questionnaire. SURVEY DATES: May 15 – May 23, 2002 SAMPLE DESIGN: Random probability sample that used random digit dialing. By using this method, the results would include adults from both published and unpublished telephone numbers. Up to four attempts were made to interview the selected respondent in each household. SAMPLE SIZE: 1,009 telephone interviews POPULATION PROJECTIONS: Results based on the 210,000 adults reported in the 2000 U.S. Census for Erie County. The data is weighted by number of adults in household, day of the week, gender, and age according to Claritas 2000. SAMPLING TOLERANCES: A 95% level of confidence was used for this study. Results based on the total sample are accurate within a range of plus or minus 3.1 percentage points. Subgroups within the sample are subject to larger degrees of tolerances. For example, the sampling error for the 751 respondents who read the weekday Erie Times-News in the past week is plus-or-minus 3.6 percentage points. Sunday - Readership Profile:  Sunday - Readership Profile Source: KPC, Charlotte, NC 2002 Base: Erie Times-News Sunday past month readers The Sunday Erie Times-News is read by all ages!:  The Sunday Erie Times-News is read by all ages! Source: KPC, Charlotte, NC 2002 Base: Erie Times-News Sunday past month readers Weekday - Readership Profile:  Weekday - Readership Profile Source: KPC, Charlotte, NC 2002 Base: Erie Times-News past week readers The Weekday Erie Times-News is read by all ages! :  The Weekday Erie Times-News is read by all ages! Source: KPC, Charlotte, NC 2002 Base: Erie Times-News read past week readers Erie is on Pennsylvania’s only coast -- the shores of Lake Erie:  Source: KPC, Charlotte, NC 2002; Claritas 1999 Population: Households: Total Consumer Expenditure: 280,200 104,600 $2,962,780,000 414,300 156,100 $4,810,150,000 M.S.A. Erie County D.M.A Erie, Crawford & Warren Counties Daily Erie Times-News Sunday Erie Times-News 159,264 180,711 76% 86% Adult Newspaper Readership: Erie M.S.A Readers Percent Reached Erie is on Pennsylvania’s only coast -- the shores of Lake Erie Erie is strategically located:  Buffalo Cleveland Pittsburgh Erie Canada Toronto (80 Mi.) Erie Co. Crawford Co. Warren Co. Lake Erie Pennsylvania New York Ohio The Erie MSA enjoys the benefits of the Great Lakes waterways and the interstate infrastructure that includes I-90 and I-79. Erie is a 1-2 hour drive to Cleveland, Buffalo and Pittsburgh and is less than 500 miles from the nation’s population center. Source: EASI 1999 Erie is strategically located The Erie DMA includes three Pennsylvania counties: Erie, Crawford and Warren. Isolated from nearby metros: Cleveland, Pittsburgh and Buffalo -- Erie has little or no metro media infiltration. What’s Happening in Erie, PA?:  What’s Happening in Erie, PA? A Revitalized Downtown Erie’s second largest employer, Erie Insurance Group, plans a 20-year expansion of its downtown headquarters. This will bring 1,200 new jobs to the city of Erie. Construction of a $64 million convention center and hotel is planned on Erie’s east bayfront. Work is scheduled to start the fall of 2002. Hamot Medical Center is in the midst of a $24.5 million expansion project. The bayfront landmark, Dobbins Landing, will soon get a $25 million facelift. A new cruise boat terminal and intermodal transportation hub will open in the fall of 2002. Specialty Restaurants will open a 1,200-seat floating restaurant and conference center on the bayfront that is scheduled to open in the spring of 2003. Retail and Recreation Development Lake Erie Speedway, a NASCAR-sanctioned auto race track, opened in the summer of 2002. The Erie Zoo is in the midst of a $17 million expansion project. The Warner Theater – a historic downtown landmark – is getting a $13 million renovation. A $16 million indoor water park – the first of its kind in the Great Lakes – is slated to open by December 2002. History of the Erie Times-News:  History of the Erie Times-News The Times Publishing Company, a family-owned, diversified company, began as the Erie Daily Times in 1888 -- with 9-printers. Today more than 287 FT/PT employees work together in thirty departments producing one of the finest daily newspapers in America. Each day, the Erie Times-News includes a main, local, sports, business and Classified broadsheet section. The following weekly sections are also published: Sunday: Parade, 2-full color comics, People Plus, Travel, Books, TV Week Monday: Sportsweek Monday: Health & Fitness Wednesday: Neighbors - three weekly newspapers zoned to communities outside the city of Erie Thursday: Showcase - weekly entertainment guide Friday: Weekend - calendar of fun things to do this weekend Saturday: Faith - religion and values Saturday: House to Home - real estate More than 50 niche products and targeted special sections are produced each year by the staff. The Erie Times-News serves the tri-state area with four distribution centers and bureau offices in Edinboro, North East and Meadville (Crawford County). Each bureau is staffed by reporters, advertising account executives and circulation personnel. Today, the company operates a seven-unit Goss Metro 50”-offset press from its 12th & Sassafras Street headquarters in Erie. A state-of-the art commercial printing facility will open in Meadville this year. The Erie Times-News prides itself on the highest quality standards making it one of the nation’s top 10% newspapers for readership and household penetration. Circulation and Readership:  Circulation and Readership ABC Audit of the top 50 Metro Markets in the USA:  High circulation results in high household penetration! The Erie Times-News will REACH over 60% of the market daily and over 70% on Sunday! 61.8% Daily ABC Audit of the top 50 Metro Markets in the USA 72.1% Sunday Erie ranks #1 in USA newspaper markets of more than 100,000 households Source: Circulation 2001

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