Media Kit 2009

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Information about Media Kit 2009
Business & Mgmt

Published on January 12, 2009

Author: guestd3047a

Source: slideshare.net

Description

Fast Track Moving Media presents our 2009 Media Kit. You will see our capabilities, pictures of our past campaigns and valuable testimonials fromour past clients.

FAST TRACK MOVING MEDIA MEDIA KIT

FAST TRACK MOVING MEDIA Fast Track Moving Media provides extraordinary out-of-home advertising in the Las Vegas Valley. Our services are effective and affordable for advertisers and intriguing and captivating to consumers. We specialize in branding, experiential advertising and special events , while ultimately providing customized solutions. Scrolling Mobile Billboards Scrolling mobile billboards allow for a series of different messages to be placed on one vehicle. The vehicle can be used on a exclusive or shared basis. Living art displays can be created inside the vehicle to exhibit a real product or concept. Segways & Street Teams Branded Segway scooters can be located at special events and in public spaces to create a fun and attention commanding presence. Street Teams can be used to distribute samples, printed material or as an access point for proximity messaging. WWW.FASTTRACKMOVINGMEDIA.COM

Fast Track Moving Media provides extraordinary out-of-home advertising in the Las Vegas Valley. Our services are effective and affordable for advertisers and intriguing and captivating to consumers. We specialize in branding, experiential advertising and special events , while ultimately providing customized solutions.

WHY MOBILE BILLBOARDS? Mobile Billboards Work The medium is effective because messages are placed at eye level and curious viewers are intrigued by a message presented in a unique way. A study by the Transportation Council of America found that, “Mobile ad messages have a 97% recall rate.“ Plus, mobile messages will not be deleted, fast forwarded, or tuned out. Affordability Pinpointing targeted consumers when and where they are likely to see a message increases the efficiency of the message delivery. Cost per thousand impressions is regularly below traditional media. Command Attention A mobile vehicle with a printed message placed at eye level is difficult to ignore. In a recent study, Perception Research Services found that, “Mobile ads generate 2.5 times more attention than a static billboard.” WWW.FASTTRACKMOVINGMEDIA.COM

Mobile Billboards Work

The medium is effective because messages are placed at eye level and curious viewers are intrigued by a message presented in a unique way. A study by the Transportation Council of America found that, “Mobile ad messages have a 97% recall rate.“ Plus, mobile messages will not be deleted, fast forwarded, or tuned out.

Affordability

Pinpointing targeted consumers when and where they are likely to see a message increases the efficiency of the message delivery. Cost per thousand impressions is regularly below traditional media.

Command Attention

A mobile vehicle with a printed message placed at eye level is difficult to ignore. In a recent study, Perception Research Services found that, “Mobile ads generate 2.5 times more attention than a static billboard.”

WHY MOBILE BILLBOARDS? Outdoor is in Demand Out of home advertising industry revenue grew 7.0% in 2007, accounting for $7.3 billion in total spending.  “Out of home was one of the strongest performing media segments last year, growing at a pace higher than the overall ad industry,” said Stephen Freitas, chief marketing officer for the Outdoor Advertising Association of America. Versatility The versatility of the medium allows advertisers to go to consumers with a message instead of waiting for consumers to come to advertisers. Campaigns can be tailored for a special event or on a monthly recurring basis. Messages can also be delivered to small neighborhoods or large regions with an emphasis on reach, frequency or both. WWW.FASTTRACKMOVINGMEDIA.COM

Outdoor is in Demand

Out of home advertising industry revenue grew 7.0% in 2007, accounting for $7.3 billion in total spending.  “Out of home was one of the strongest performing media segments last year, growing at a pace higher than the overall ad industry,” said Stephen Freitas, chief marketing officer for the Outdoor Advertising Association of America.

Versatility

The versatility of the medium allows advertisers to go to consumers with a message instead of waiting for consumers to come to advertisers. Campaigns can be tailored for a special event or on a monthly recurring basis. Messages can also be delivered to small neighborhoods or large regions with an emphasis on reach, frequency or both.

WHY FAST TRACK MOVING MEDIA? Competitive Advantage Gain the upper hand in the marketplace by placing an emphasis on solutions, ROI and creativity in delivering a message to consumers. Create a Continuous Buzz External audio messaging and 3D living art displays add creative elements that no other vehicle has . Effective Branding Provides the familiarity, exposure, reach and retention necessary to build brands. Location, Location, Location Deliver messages to consumers at eye level in the busy tourist corridors. Fast Moving Media With optional same day production, an outdoor campaign can be launched and executed in a matter of hours. WWW.FASTTRACKMOVINGMEDIA.COM

Competitive Advantage

Gain the upper hand in the marketplace by placing an emphasis on solutions, ROI and creativity in delivering a message to consumers.

Create a Continuous Buzz

External audio messaging and 3D living art displays add creative elements that no other vehicle has .

Effective Branding

Provides the familiarity, exposure, reach and retention necessary to build brands.

Location, Location, Location

Deliver messages to consumers at eye level in the busy tourist corridors.

Fast Moving Media

With optional same day production, an outdoor campaign can be launched and executed in a matter of hours.

SCROLLING MOBILE BILLBOARDS We operate the largest illuminated scrolling mobile billboards currently available in the United States, providing high-profile, highly targeted advertising. Fast Track Moving Media doesn't just drive around with your signs; we target consumers with a multimedia platform. Each vehicle features: 160 square feet of printed ad space A capacity of ten unique messages on each of three sides Climate controlled mobile living art display capability Eight external speakers FM short wave broadcast GPS Tracking WWW.FASTTRACKMOVINGMEDIA.COM

We operate the largest illuminated scrolling mobile billboards currently available in the United States, providing high-profile, highly targeted advertising. Fast Track Moving Media doesn't just drive around with your signs; we target consumers with a multimedia platform.

Each vehicle features:

160 square feet of printed ad space

A capacity of ten unique messages on each of three sides

Climate controlled mobile living art display capability

Eight external speakers

FM short wave broadcast

GPS Tracking

EXCLUSIVE USE Exclusive use is offered for advertisers interested in not sharing space with other advertisers. The vehicle may be used on an hourly, daily, weekly or monthly basis. Vehicles can be used for: Special Events Street festivals, large gatherings, grand openings, sporting events and even parades. Multiple Messages With a capacity for 30 messages per vehicle, an exclusive user can communicate a wide range of values or attributes from just one vehicle. Sub-Contract Space Save money by leveraging extra space for partners and complimentary businesses. WWW.FASTTRACKMOVINGMEDIA.COM

Exclusive use is offered for advertisers interested in not sharing space with other advertisers. The vehicle may be used on an hourly, daily, weekly or monthly basis. Vehicles can be used for:

Special Events

Street festivals, large gatherings, grand openings, sporting events and even parades.

Multiple Messages

With a capacity for 30 messages per vehicle, an exclusive user can communicate a wide range of values or attributes from just one vehicle.

Sub-Contract Space

Save money by leveraging extra space for partners and complimentary businesses.

MOBILE 3D DISPLAY Fast Track Moving Media is Las Vegas’s most experienced operator of mobile 3D Displays. Think of it as a window display on wheels or a moving life size diorama. Striking and unexpected, 3D displays create the highest impact on consumers of all the ways to use the vehicle. The display area is climate controlled, top lit and has up to 1000 watts of AC power on hand. An accompanying soundtrack or live microphone will enhance a powerful visual image with a strong audio message. WWW.FASTTRACKMOVINGMEDIA.COM

Fast Track Moving Media is Las Vegas’s most experienced operator of mobile 3D Displays. Think of it as a window display on wheels or a moving life size diorama. Striking and unexpected, 3D displays create the highest impact on consumers of all the ways to use the vehicle. The display area is climate controlled, top lit and has up to 1000 watts of AC power on hand. An accompanying soundtrack or live microphone will enhance a powerful visual image with a strong audio message.

TOURIST CORRIDOR More than 35 million visitors are expected to come to Las Vegas in 2009. A tourist corridor route targets pedestrians walking on Las Vegas Boulevard and vehicle traffic going to and from the airport. The biggest attraction in Las Vegas is a stroll down the incomparable “Strip”. The sidewalks are full of revelers day and night. WWW.FASTTRACKMOVINGMEDIA.COM

More than 35 million visitors are expected to come to Las Vegas in 2009. A tourist corridor route targets pedestrians walking on Las Vegas Boulevard and vehicle traffic going to and from the airport. The biggest attraction in Las Vegas is a stroll down the incomparable “Strip”. The sidewalks are full of revelers day and night.

CUSTOM LAS VEGAS ROUTES Las Vegas is a burgeoning metropolitan community. Fast paced growth has been followed by dense traffic. Commute lengths and times continue allowing greater access to a population of just under two million. Many main arterial streets have more than 80,000 vehicles per day. By targeting these dense local corridors during peak drive times, we create targeted messaging for local Las Vegans just as easily as visitors. WWW.FASTTRACKMOVINGMEDIA.COM

Las Vegas is a burgeoning metropolitan community. Fast paced growth has been followed by dense traffic. Commute lengths and times continue allowing greater access to a population of just under two million. Many main arterial streets have more than 80,000 vehicles per day. By targeting these dense local corridors during peak drive times, we create targeted messaging for local Las Vegans just as easily as visitors.

SEGWAYS & STREET TEAMS Branded Segway scooters provide an advertiser the means to venture into a crowd on a vehicle that can be used to create intimate connections with consumers. Like a police officer mounted on a horse, Segway operators command attention and generate curiosity. Trained operators can distribute samples, advertising specialties, coupons or Bluetooth messages directly to a consumer. WWW.FASTTRACKMOVINGMEDIA.COM

Branded Segway scooters provide an advertiser the means to venture into a crowd on a vehicle that can be used to create intimate connections with consumers. Like a police officer mounted on a horse, Segway operators command attention and generate curiosity. Trained operators can distribute samples, advertising specialties, coupons or Bluetooth messages directly to a consumer.

NATIONWIDE CAMPAIGNS Fast Track Moving Media is a member of the GoMobile Affiliate Advertising Network. With over 100 vehicles in the United States and over 60 mobile outdoor affiliates we can provide you with the national coverage that you need for your next campaign. WWW.FASTTRACKMOVINGMEDIA.COM

Fast Track Moving Media is a member of the GoMobile Affiliate Advertising Network. With over 100 vehicles in the United States and over 60 mobile outdoor affiliates we can provide you with the national coverage that you need for your next campaign.

MEASURED RESULTS Fast Track Moving Media understands there is more to a campaign than just putting a message on a vehicle and driving around. Ad impressions are important, but we always seek ways to increase our client’s confidence in their campaign. Here are a few ways we add additional value: Needs Analysis Before a campaign is ever discussed, our Media Sales Managers take the time to analyze past and present campaigns for our clients. By trying to understand what works, we can capitalize on past successes and minimize risk. GPS Reports At the conclusion of a campaign, or upon request during a campaign, Fast Track Moving Media will provide GPS tracking reports so our clients know where their messages have been. Staff Photographer Fast Track Moving Media uses an on staff professional photographer to record our client’s campaigns. These pictures may be used for further self-promotion by our clients. Campaign Recap When a campaign has concluded, a recap of achieved goals and completed actions is delivered to the client. Included in the recap are GPS reports, photos and notes from our driver logs. WWW.FASTTRACKMOVINGMEDIA.COM

Fast Track Moving Media understands there is more to a campaign than just putting a message on a vehicle and driving around. Ad impressions are important, but we always seek ways to increase our client’s confidence in their campaign. Here are a few ways we add additional value:

Needs Analysis

Before a campaign is ever discussed, our Media Sales Managers take the time to analyze past and present campaigns for our clients. By trying to understand what works, we can capitalize on past successes and minimize risk.

GPS Reports

At the conclusion of a campaign, or upon request during a campaign, Fast Track Moving Media will provide GPS tracking reports so our clients know where their messages have been.

Staff Photographer

Fast Track Moving Media uses an on staff professional photographer to record our client’s campaigns. These pictures may be used for further self-promotion by our clients.

Campaign Recap

When a campaign has concluded, a recap of achieved goals and completed actions is delivered to the client. Included in the recap are GPS reports, photos and notes from our driver logs.

CLIENT TESTIMONIALS Dunkin’ Donuts Campaign "From the moment we saw the Fast Track Moving Media truck, we knew this was going to be a very successful and unique mobile billboard campaign in Las Vegas.  Fast Track Moving Media has gone above and beyond with their partnership with Dunkin Donuts to create the most recognized media marketing program we had in 2008.  We look forward to future marketing initiatives with Fast Track Moving Media in 2009 and beyond." Timothy Mutrie, Director of Marketing, Kainos Partners/Dunkin Donuts    Nevada State College Campaign “ Fast Track Moving Media is able to offer more than just a mobile media service because of their willingness to collaborate and contribute to our creative process as an agency. It’s this partnership that makes Fast Track my number one choice when choosing a mobile marketing company.” Megan Lane, Account Executive, Imagine Marketing of Nevada Money Back Campaign “ The Gallacher Agency of American National Insurance Company has used Fast Track Moving Media's service to get the word out on Las Vegas and Henderson streets about our products and services. We have had wonderful feedback from our current clients and have obtained new customers from their efforts.” Sarah Cochran, Director of Marketing for American National Insurance (Great Basin Region) “ Nutcracker on Parade” Campaign “ The ‘Nutcracker on Parade’ campaign was a remarkable surprise. We honestly did not anticipate the type of results and the type of positive feedback we received directly from the community.” Cindy Fox, Director of Marketing, Nevada Ballet Theatre WWW.FASTTRACKMOVINGMEDIA.COM

Dunkin’ Donuts Campaign

"From the moment we saw the Fast Track Moving Media truck, we knew this was going to be a very successful and unique mobile billboard campaign in Las Vegas.  Fast Track Moving Media has gone above and beyond with their partnership with Dunkin Donuts to create the most recognized media marketing program we had in 2008.  We look forward to future marketing initiatives with Fast Track Moving Media in 2009 and beyond."

Timothy Mutrie, Director of Marketing, Kainos Partners/Dunkin Donuts   

Nevada State College Campaign

“ Fast Track Moving Media is able to offer more than just a mobile media service because of their willingness to collaborate and contribute to our creative process as an agency. It’s this partnership that makes Fast Track my number one choice when choosing a mobile marketing company.”

Megan Lane, Account Executive, Imagine Marketing of Nevada

Money Back Campaign

“ The Gallacher Agency of American National Insurance Company has used Fast Track Moving Media's service to get the word out on Las Vegas and Henderson streets about our products and services. We have had wonderful feedback from our current clients and have obtained new customers from their efforts.”

Sarah Cochran, Director of Marketing for American National Insurance (Great Basin Region)

“ Nutcracker on Parade” Campaign

“ The ‘Nutcracker on Parade’ campaign was a remarkable surprise. We honestly did not anticipate the type of results and the type of positive feedback we received directly from the community.”

Cindy Fox, Director of Marketing, Nevada Ballet Theatre

VIEWER TESTIMONIALS WWW.FASTTRACKMOVINGMEDIA.COM

NOTEWORTHY USERS WWW.FASTTRACKMOVINGMEDIA.COM

FAST TRACK MOVING MEDIA WWW.FASTTRACKMOVINGMEDIA.COM WHAT’S YOUR MESSAGE? Carrie Mauriello Crozer President (702)279-4449 [email_address] moving media.com William Crozer Director of Operations (702)339-3002 [email_address] moving media.com

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