media interview

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Information about media interview
News-Reports

Published on October 8, 2007

Author: Pravez

Source: authorstream.com

Media Traps and Pitfalls - Avoiding Common Mistakes:  Media Traps and Pitfalls - Avoiding Common Mistakes Jim Vance FBI Academy Distractions:  Distractions Focus on interview & ignore background Maintain direct eye contact with interviewer. Don’t look at camera unless told to (remote).. Live Mics and Dead Air:  Live Mics and Dead Air Dead air = A long pause usually after a tough question - don’t feel compelled to talk! Assume mics & cameras are always on. Insert your own messages into the lull. The Million Dollar Word:  The Million Dollar Word Clarify ANY word or phrase you don’t understand before answering. Better to admit up front you don’t understand than be embarrassed later. Test Questions:  Test Questions Reporter will “test” you with questions he already knows the answers to. Coordinate before answering. Hypothetical Questions:  Hypothetical Questions Word “If” should sound an alarm Address specifics, avoid speculation Force reporter to redefine question Good question on which to bridge to a message False Information Questions (Also Called “Mystery Source”:  False Information Questions (Also Called “Mystery Source” Has emotional, misleading comments or erroneous quotes/ material Do not respond to alleged comments of others Do not repeat loaded words Reinterpretation Questions:  Reinterpretation Questions Rephrasing an earlier comment in a way that changes meaning Repeat original statement and note difference “You said earlier that you do not believe in community input for the police department. Can you tell us why?” Unreleasable Information Questions :  Unreleasable Information Questions Deals with things you can’t talk about like ongoing investigations, etc Often asserts “public’s right to know” Generally, agree with premise but use “I can’t tell you because…” Wake Up Or I’ll Shoot This Dog!:  Wake Up Or I’ll Shoot This Dog! Forced Choice Questions:  Forced Choice Questions Gives you only two options or telegraphs desired response Do not choose any option if they are even partially incorrect “Do you think it’s better for police to have dangerous pursuits or just let the criminals go free?” Handling Interruptions:  Handling Interruptions Make sure you are being concise, direct, and clear Don’t get angry Remind the reporter that their audience might want a more complete answer. End interview? Multi-Part Questions:  Multi-Part Questions If you can consoli- date them, do so If too complicated, tell the reporter you will address the most important question as you see it. Ask for restatement if required Needling or Hostile Questions:  Needling or Hostile Questions Reporter trying to goad you into un- professional or unguarded response Learn difference between “anger” & righteous indignation “Feelings” or Emotion Questions :  “Feelings” or Emotion Questions Expect these and prepare Though often avoided, a good balance between emotion and leadership will help to humanize both you and your agency “How did you feel when you saw those dead children?” Use of Humor in Answering Questions:  Use of Humor in Answering Questions Can be a good way to diffuse or can wipe out every positive statement made If used, use wisely Self-deprecation is best “When in doubt, leave it out!” The Rambling Reporter:  The Rambling Reporter Reporter gets “sidetracked” and brings up new issues. Remind reporter of pre-interview agreement. Bring interview back to your message. Cut this interview short

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