Media homework endless love presentation - year 12

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Information about Media homework endless love presentation - year 12

Published on March 6, 2014

Author: CrosbyBlogger

Source: slideshare.net

Endless Love – Production and Marketing CONNOR CROSBY

Social Networking Strategies  On the Endless Love Official Website they have little icons which redirect you to their Facebook, Twitter or YouTube page.  On the Facebook page they have interviews, trailers, pictures and other extra content for fans of the film and people who haven’t seen it yet.  https://www.facebook.com/EndlessLoveMovieUK?b rand_redir=1

How did Endless Love reach it’s Audience?  Universal Pictures, the production and distribution company for Endless Love, saw and used Bluetooth as a way in which they could promote their film.  The promotion was only available in 15 select malls across America.  Shoppers were able to connect an Endless Love app where they were able to receive exclusive content obviously related to the film itself.

How else did they reach their Audience?  It’s website as mentioned in the previous slide contains external links to social networking sites where you can follow the film, and get exclusive content.  The film was released on Valentines Day – because it is a film with the obvious Romance genre, it is likely that couples would have gone to see this film in the cinema on Valentines Day, therefore its main audience is couples.  They have/had Endless Love movie posters on Bus Shelters, this could reach a potential audience.  TV Adverts, Adverts on YouTube, etc…

Why is the film marketing innovative?  Utilises the social networking sites we use basically every day, if they advertise on there then word will most likely get moved around from person to person eventually until we hear about Endless Love.  Uses Bluetooth, which everyone has on their phone. Even if they’re not interested in the film, anyone would probably be interested to go up to the Endless Love Bluetooth area and experiment to see what content they received.  In an attempt to gain new audiences, they advertise on bus shelters and YouTube, which millions of people use everyday.

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