Published on March 16, 2014
Media studies GCSEMedia studies GCSE RepresentationRepresentation L.O. To identify the ways that the media use representationL.O. To identify the ways that the media use representation Key words:Key words: CONSTRUCT, MEDIATECONSTRUCT, MEDIATE
What do these pictures reflectWhat do these pictures reflect about modern, British youngabout modern, British young people?people?
RepresentationRepresentation The dictionary describes representation as:The dictionary describes representation as: To represent something is to describe, orTo represent something is to describe, or depict it, to call it up in the mind bydepict it, to call it up in the mind by description or portrayal.description or portrayal. To represent also means to symbolise,To represent also means to symbolise, stand for, be a substitute for.stand for, be a substitute for. For example; The cross symbolisesFor example; The cross symbolises suffering and the crucifixion of Christ.suffering and the crucifixion of Christ.
What is representation?What is representation? Representation is concerned withRepresentation is concerned with the way that people, ideas andthe way that people, ideas and events are presented to us.events are presented to us. This could be representation inThis could be representation in magazines, news, soap operas, films andmagazines, news, soap operas, films and so on.so on. It may include representation of people,It may include representation of people, places or events in the news.places or events in the news.
The mediaThe media The media will represent people, placesThe media will represent people, places and situations to us.and situations to us. For example, the people in Eastenders areFor example, the people in Eastenders are representing certain groups of people.representing certain groups of people. The media relies on the audienceThe media relies on the audience understanding these representations andunderstanding these representations and accepting them as the truth.accepting them as the truth.
Limited contactLimited contact For some people, the media’sFor some people, the media’s representation of something may be therepresentation of something may be the only contact that they have with it.only contact that they have with it. For example; Religious groups, teenagers,For example; Religious groups, teenagers, different sexualities, disabled people, ethnicdifferent sexualities, disabled people, ethnic minorities, groups from diffferent regions.minorities, groups from diffferent regions.
As media students, it is important toAs media students, it is important to look for certain things:look for certain things: Who or what is being representedWho or what is being represented (gender, age, disability, sexuality,(gender, age, disability, sexuality, ethnicity, region, class, nationality?)ethnicity, region, class, nationality?) Is there a lack of representation?Is there a lack of representation? Deconstructing how they are beingDeconstructing how they are being represented through technical and culturalrepresented through technical and cultural codes to the audience.codes to the audience.
RepresentationRepresentation Understanding theUnderstanding the difference between whatdifference between what is real and what isis real and what is represented is vital to ourrepresented is vital to our understanding of anyunderstanding of any media text.media text. IT IS NOT POSSIBLEIT IS NOT POSSIBLE FOR THE MEDIA TOFOR THE MEDIA TO PRESENT THE WORLDPRESENT THE WORLD AS IT REALLY IS.AS IT REALLY IS. THE MEDIATHE MEDIA CONSTRUCTSCONSTRUCTS MEANINGS ABOUT THEMEANINGS ABOUT THE WORLD IT CHANGE ORWORLD IT CHANGE OR MEDIATESMEDIATES WHAT ISWHAT IS REALLY THERE.REALLY THERE.
Re-presentationRe-presentation In the media audiences are given aIn the media audiences are given a re- presentationre- presentation of the original.of the original. The media re-present the world to the audience.The media re-present the world to the audience. What is delivered is a re-presentationWhat is delivered is a re-presentation Event ------- Mediation-------re-presentationEvent ------- Mediation-------re-presentation
Re- presentationRe- presentation Describe an event to the person next toDescribe an event to the person next to you.you.
OmissionOmission What you achieved was a re-presentation ofWhat you achieved was a re-presentation of events.events. You probablyYou probably left outleft out (omitted) some details.(omitted) some details. Watching the news is a re-presentation ofWatching the news is a re-presentation of events.events. The way in which the show has been edited andThe way in which the show has been edited and the points of the story picked up, mean that it isthe points of the story picked up, mean that it is not possible to represent the story,not possible to represent the story, only toonly to re-presentre-present it.it.
For analysisFor analysis The theoristThe theorist Richard Dyer (1983)Richard Dyer (1983) discussed mediadiscussed media representation and considered these questions:representation and considered these questions: 1. What sense of the world is it making?1. What sense of the world is it making? 2. What does it imply? Is it typical of the world or2. What does it imply? Is it typical of the world or deviant?deviant? 3. Who is it speaking to? For whom? To whom?3. Who is it speaking to? For whom? To whom? 4. What does it represent to us the audience and4. What does it represent to us the audience and why? How do we respond to the representation?why? How do we respond to the representation?
Who? What? Why? Where?Who? What? Why? Where? When you're analysing representation, think about the following questions:When you're analysing representation, think about the following questions: WhoWho or what is being represented? Who is the preferred audience for this or what is being represented? Who is the preferred audience for this representation?representation? WhatWhat are they doing? Is their activity presented as typical, or atypical? Are are they doing? Is their activity presented as typical, or atypical? Are they conforming to genre expectations or other conventions?they conforming to genre expectations or other conventions? WhyWhy are they present? What purpose do they serve? What are they are they present? What purpose do they serve? What are they communicating by their presence? What's the preferred reading?communicating by their presence? What's the preferred reading? WhereWhere are they? How are they framed? Are they represented as are they? How are they framed? Are they represented as natural or artificial? What surrounds them? What is in thenatural or artificial? What surrounds them? What is in the foreground and what is in the background?foreground and what is in the background?
Representations of youthRepresentations of youth How do you think youth is presented?How do you think youth is presented? Watch the following clip and consider ifWatch the following clip and consider if you feel it is a realistic re-presentation ofyou feel it is a realistic re-presentation of youth. Write 200 words on this.youth. Write 200 words on this. Save the document as Rep_age_waterloo_(name).Save the document as Rep_age_waterloo_(name). Waterloo roadWaterloo road http://youtu.be/9SLmRxu2Qnchttp://youtu.be/9SLmRxu2Qnc
EastendersEastenders Watch the following clips of Eastenders,Watch the following clips of Eastenders, what stereotypes do you think are used bywhat stereotypes do you think are used by the directors?the directors? Consider the stereotypes usedConsider the stereotypes used How the audience is able to recogniseHow the audience is able to recognise themthem What pleasure the audience may gettingWhat pleasure the audience may getting form these stereotypesform these stereotypes
http://www.youtube.com/watch?http://www.youtube.com/watch? v=cHjfdeVvJP0&feature=channelv=cHjfdeVvJP0&feature=channel http://www.youtube.com/watch?http://www.youtube.com/watch? v=qgUf9hlTnnU&feature=relatedv=qgUf9hlTnnU&feature=related http://www.youtube.com/watch?http://www.youtube.com/watch? v=lMDbkHT9Hysv=lMDbkHT9Hys
And this?And this? Consider Dyer’s questions inConsider Dyer’s questions in response to these photosresponse to these photos
GenderGender How do you think gender is re-presented in our society?How do you think gender is re-presented in our society? http://www.youtube.com/watch?v=iGoC8FTLKSIhttp://www.youtube.com/watch?v=iGoC8FTLKSI Difference between men and womenDifference between men and women http://www.youtube.com/watch?v=8rWbg4-dw1ghttp://www.youtube.com/watch?v=8rWbg4-dw1g Pepsi maxPepsi max http://www.youtube.com/watch?v=hGCax1MQi_Q wkdhttp://www.youtube.com/watch?v=hGCax1MQi_Q wkd http://www.youtube.com/watch?v=qtFgSxed-Oohttp://www.youtube.com/watch?v=qtFgSxed-Oo MccoysMccoys http://www.youtube.com/watch?v=tO2-VO8b-http://www.youtube.com/watch?v=tO2-VO8b- ns&feature=related Mccoysns&feature=related Mccoys
AgeAge How is old age re-presented in society?How is old age re-presented in society?
StereotypesStereotypes Sometimes representations can turn intoSometimes representations can turn into stereotypesstereotypes A stereotype is a simplified representationA stereotype is a simplified representation of character, appearance and beliefs.of character, appearance and beliefs. A stereotypeA stereotype is a commonly held publicis a commonly held public beliefbelief about specific social groups or typesabout specific social groups or types of individualsof individuals
The media may use aThe media may use a stereotype becausestereotype because they are easilythey are easily recognised by therecognised by the audience and canaudience and can convey ideas to theconvey ideas to the audienceaudience In a soap opera, whatIn a soap opera, what would we stereotypewould we stereotype this character to bethis character to be like?like?
How do the following advertsHow do the following adverts reinforce stereotypes?reinforce stereotypes? http://http://www.youtube.com/watch?vwww.youtube.com/watch?v =PDBMHz1Dthw=PDBMHz1Dthw (Cooker advert)(Cooker advert) http://www.youtube.com/watch?v=8z6ks8Z0X2http://www.youtube.com/watch?v=8z6ks8Z0X2 (gender stereotyping of women)(gender stereotyping of women)
Why are correct representations soWhy are correct representations so important?important? People can think negatively about a groupPeople can think negatively about a group of peopleof people People may use the mediaPeople may use the media representations as the basis for theirrepresentations as the basis for their beliefsbeliefs People may feel they are unfairlyPeople may feel they are unfairly represented.represented.
TaskTask Create a PPt which explains whatCreate a PPt which explains what representation and stereotypes mean.representation and stereotypes mean. You will need a definition of both andYou will need a definition of both and pictures which reinforce thepictures which reinforce the representations and stereotypes that yourepresentations and stereotypes that you decide to focus on.decide to focus on. You will be required to deliver aYou will be required to deliver a presentation to your peers on 28.3.14presentation to your peers on 28.3.14
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