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Media Bias Lecture

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Information about Media Bias Lecture
Education

Published on February 16, 2009

Author: ProfAlliHost

Source: slideshare.net

Description

The advent of cable news has created a "news of ideology." This means that each of the major networks (CNN, Fox News and MSNBC) all present the news from a strong political standpoint. This lecture discusses what it means to be on the left and on the right--and the objectivity troubles journalists often face in this news climate.
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MEDIA BIAS What it Looks Like, Why it Matters

MEDIA BIAS: A WORKING DEFINITION The real or perceived limitation of the press to be objective in their newsgathering and reporting. Media bias is also derogatively called “spin.” You may hear politicians say: “The media spun that story to make me look bad. That is not how it happened.”

The real or perceived limitation of the press to be objective in their newsgathering and reporting.

Media bias is also derogatively called “spin.” You may hear politicians say: “The media spun that story to make me look bad. That is not how it happened.”

WHAT CAUSES BIAS? A non-diverse newsroom. Pressure from advertisers & interest groups. Reduced funding due to lower ratings. Government funding cuts. Political affiliations that arise from the ideological positions of media owners and journalists. A culture of sensationalism. Source: Fair.org

A non-diverse newsroom.

Pressure from advertisers & interest groups.

Reduced funding due to lower ratings.

Government funding cuts.

Political affiliations that arise from the ideological positions of media owners and journalists.

A culture of sensationalism.

Source: Fair.org

A “NON-DIVERSE” NEWSROOM Cause #1

NEWSROOM DIVERSITY: THE STATS The American Society of Newspaper Editors conducted a survey in 2007. Of the 932 newspapers that responded, nearly half (42%) had no minorities on their full-time staff. This is an increase from 2006, when 377 daily newspapers had no full-time minority journalists.

The American Society of Newspaper Editors conducted a survey in 2007.

Of the 932 newspapers that responded, nearly half (42%) had no minorities on their full-time staff.

This is an increase from 2006, when 377 daily newspapers had no full-time minority journalists.

NO REPRESENTATION = MISREPRESENTATION? Nearly 57,000 full-time journalists now work in daily newsrooms. About 7,800 are people of color. Watch this video. As a lone minority in the newsroom, would you have aired it? Is it news? Is it biased?

Nearly 57,000 full-time journalists now work in daily newsrooms.

About 7,800 are people of color.

Watch this video. As a lone minority in the newsroom, would you have aired it? Is it news? Is it biased?

PRESSURE FROM ADVERTISERS Cause #2

PRESSURE FROM ADVERTISERS Media companies sell audiences to advertisers. Advertisers pay lots of $$. If major companies pay big bucks for ads, they certainly do not like to read or see news reports that make their products or services look bad. So, advertisers develop a disproportionate power over media companies. Even “non-profit” news companies like PBS or NPR are given grants by major corporations.

Media companies sell audiences to advertisers. Advertisers pay lots of $$.

If major companies pay big bucks for ads, they certainly do not like to read or see news reports that make their products or services look bad.

So, advertisers develop a disproportionate power over media companies.

Even “non-profit” news companies like PBS or NPR are given grants by major corporations.

THE TOP 10 MEDIA ADVERTISERS OF 2008 Source: Nielsen $730,503,931 Pepsico Inc. 10 $742,708,529 Ford Motor Co. 9 $807,869,688 General Electric Co. 8 $819,377,026 Toyota Motor Corp. 7 $878,355,332 Time Warner Inc. 6 $1,059,109,138 Johnson & Johnson 5 $1,125,700,512 Verizon 4 $1,317,893,377 AT&T Inc. 3 $1,441,747,399 General Motors Corp. 2 $2,342,319,397 Procter & Gamble Co. 1 Ad Dollars Spent Parent Company Rank

WHICH COMPANIES AVOIDED BAD PRESS...UNTIL RECENTLY? Source: Nielsen $730,503,931 Pepsico Inc. 10 $742,708,529 Ford Motor Co. 9 $807,869,688 General Electric Co. 8 $819,377,026 Toyota Motor Corp. 7 $878,355,332 Time Warner Inc. 6 $1,059,109,138 Johnson & Johnson 5 $1,125,700,512 Verizon 4 $1,317,893,377 AT&T Inc. 3 $1,441,747,399 General Motors Corp. 2 $2,342,319,397 Procter & Gamble Co. 1 Ad Dollars Spent Parent Company Rank

Did you hear: the gov’t tapS YOUR CELL? Probably not. Verizon and AT&T are the main culprits. Pres. Bush allowed them to do so for “national security,” then granted them immunity from lawsuits. NSA official, Russell Tice blew the whistle. Watch the video. Q: What are the dangers of a government spying on its people, 24/7?

Probably not.

Verizon and AT&T are the main culprits.

Pres. Bush allowed them to do so for “national security,” then granted them immunity from lawsuits.

NSA official, Russell Tice blew the whistle. Watch the video.

LOW RATINGS = REVENUE Cause #3

The ratINGS GAME Until 1963, nightly news lasted only 15 minutes. * In June 1980, Ted Turner launched CNN. It was the first 24-hour news channel. Suddenly, CNN had to report exciting news...even when there really wasn’t any. Other copycats sprung up and the competition for eyeballs began. * Source: Does 24-hour news cycle overwhelm us with too much doom and gloom?

Until 1963, nightly news lasted only 15 minutes. *

In June 1980, Ted Turner launched CNN. It was the first 24-hour news channel.

Suddenly, CNN had to report exciting news...even when there really wasn’t any. Other copycats sprung up and the competition for eyeballs began.

* Source: Does 24-hour news cycle overwhelm us with too much doom and gloom?

AUDIENCE WARS

GOVERNMENT FUNDING CUTS Cause #4

POLITICAL AFFILIATIONS Cause #5

A CULTURE OF SENSATIONALISM Cause #6

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