media

0 %
100 %
Information about media
Education

Published on January 22, 2009

Author: aSGuest11167

Source: authorstream.com

MEDIA : MEDIA BY: PRIYA BAJPAI (7357) SWAGATA NAG (7435) Slide 2: Media When we think of “media”, we think of: Slide 3: Message Transmitted To A Large Number of People At The Same Time Slide 4: Types of Media used in Advertising Traditional or Mass Media Niche Media Non-Conventional Media Slide 5: Media Goals Inform the public Monitor what’s happening around us Slide 6: Media Outlets Press Radio Television Internet Posters Mobiles Press : Press These are still traditionally categorized, from the media buyer's viewpoint, on the basis of class. Few types of press medias are: National newspapers Regional newspapers Magazines Television : Television This is normally the most expensive medium. It offers by far the widest coverage, particularly at peak hours (roughly 7.00--10.30 p.m.) and especially of family audiences. it has the greatest impact because of offering sight, sound, movement and colours. Posters : Posters This industry is also known as Out of Home Media. However, this category is not limited to posters and billboards. It may involve the use of media space in airports, malls, convenience stores, etc. Radio : Radio It typically generates specific audiences at different times of the day; for example, adults at breakfast, housewives thereafter, and motorists during rush hours. It can be a very cost-effective way of reaching these audiences although the types of message conveyed will be limited by the lack of any visual elements. Mobile Advertising : Mobile Advertising Although the personal mobile phone is becoming very attractive as an important advertising media to the network operators, it is relatively unproven and therefore still remains in the media buyers' sidelines. Cinema : Cinema Although the numbers in the national audience are now small, this may be the most effective medium for extending coverage to the younger age groups, since the core audience is aged 15-24. Internet/Web Advertising : Internet/Web Advertising This is a rapidly growing force in marketing. It is very varied in form, but much of it still follows the example of press advertising, but the most effective usage . Slide 14: Working with the Media Each medium has specific expectations: Television - access to the “action visual” Radio - immediate audio or an interview Newspaper reporters - more detail and background information Choosing THE right media : Choosing THE right media Audience Research Think logically Audience Research Think logically Slide 16: Finding out exactly the audience for a magazine or newspaper, or who watches at a given time on television, is a specialized form of market research, which is often conducted on behalf of the media owners. Once you have done some initial research, all you have to do is think logically about the four main points: 1. How much money do I have to spend? 2. Which media will reach my target audience ? 3. What is the main focus and objective of this campaign ? 4. What kind of message do I want to give out ? Developing THE media plan : Developing THE media plan MARKET ANALYSIS ESTABLISHING MEDIA OBJECTIVES DEVELOPING AND IMPLEMENTING MEDIA STRATEGIES EVALUATIO N AND FOLLOW -UP Advantages /Disadvantages : Advantages /Disadvantages Advertisements : Advertisements CONCLUSIONS : CONCLUSIONS Media works as platform for making information reach to the masses and in developing a direct and emotional bond between the service provider and the user .It helps in making people as consumers informative and knowledgeable about the diversity in product availability or in making them the right choosers. But what is important is to regulate and to have proper checks on the right usage of media in promoting the filtered and the authentic information so as the right purpose of media in making people aware and judicious can be achieved. OPEN FOR QUERIES : OPEN FOR QUERIES

Add a comment

Related presentations

Related pages

Elektronik, Trends & Technik kaufen im Onlineshop von ...

Media Markt - Europas Elektromarkt Nummer 1! Riesige Markenauswahl zum Tiefstpreis Alle Produkte in über 250 Märkten abholbar Sichere und flexible ...
Read more

Media - Wikipedia, the free encyclopedia

Media (communication), tools used to store and deliver information or data Advertising media, various media, content, buying and placement for advertising
Read more

MEDIONshop - Computer, Elektronik & Multimedia

Für nahezu alle MEDION-Geräte mit Windows 7 oder Windows 8.1 ist ein kostenloses Update auf Windows 10 verfügbar. Windows 10 verbindet die besten ...
Read more

Media – Wikipedia

Media ist die lateinische und englische Pluralform des Wortes Medium. Weitere Bedeutungen sind: Wirtschaft und Unternehmen: MEDIA, ein Filmförderungstopf ...
Read more

Downloads - MEDION Deutschland - MEDION - Enjoy tomorrow's ...

Halten Sie Ihr MEDION Produkt auf dem aktuellen Stand. Geben Sie einfach die MSN-Nummer ein, um schnell die Downloads zu finden, die Sie brauchen.
Read more

Media@Home - Unterhaltungselektronik & Haustechnik Shop

Melden Sie sich für unseren kostenlosen media@home Newsletter an und freuen Sie sich auf aktuelle Angebote und Trends aus dem Bereich Haushalts- und ...
Read more

Elektronik, Musik, Games & Trends | Media Markt Online-Shop

Sagenhaft günstige Unterhaltungselektronik, Fernseher, Foto, Büro- und Haushaltsgeräte portofrei bestellen beim Media Markt Online Shop.
Read more

Medion – Wikipedia

Die Medion AG (eigene Schreibweise: MEDION) ist ein in Essen ansässiges Unternehmen, das elektronische Konsumartikel (insbesondere Computer und Notebooks ...
Read more

dict.cc | media | Wörterbuch Englisch-Deutsch

Übersetzung für media im Englisch-Deutsch-Wörterbuch dict.cc.
Read more

Über Media Solutions - Media Solutions Gesellschaft für ...

Media Solutions ist ein innovatives mittelständisches Unternehmen mit Sitz in München. Mit über 20 Jahren Erfahrung in den Bereichen Beratung und ...
Read more