Measuring Online Influence: The Art of Making Noise Without Being Noisy

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Information about Measuring Online Influence: The Art of Making Noise Without Being Noisy
Business & Mgmt

Published on February 28, 2009

Author: micahb

Source: slideshare.net

Description

Given at WordCamp Denver 02.28.09. focusing on how to measure online influence and how to grow influence and reach.

1 Measuring Online Influence: The Art of Making Noise Without Being Noisy Micah Baldwin Lijit Networks @micah That Man is Crazy! Dont Listen to Him! Saturday, February 28, 2009

2 Am I Influential? 600+ RSS Subscribers to Learntoduck.com 4500+ followers on Twitter 1000+ friends on Facebook 500+ friends on LinkedIn MicahChic - Fashion Icon #FollowFriday Founder Quest to be #1 Douchebag Saturday, February 28, 2009

3 All I got was this stupid card Saturday, February 28, 2009

4 “Micah, you have done an amazing job building your online influence.” Photo by: somethingstartedcrazy @ flickr Saturday, February 28, 2009

5 “Seriously? What is online influence? And how does one build it?” Photo by: jsarcadia @ flickr Saturday, February 28, 2009

6 3 Steps to Measuring Online Influence Define Influence Identify the Components of Influence Provide a formula for Influence Saturday, February 28, 2009

7 Influence is the IMPLICIT or EXPLICIT effect of one thing (or person) on another thing or person. Saturday, February 28, 2009

8 Influence Is One Person Influencing One Person About One Thing Saturday, February 28, 2009

9 3 Steps to Measuring Online Influence Define Influence Identify the Components of Influence Provide a formula for Influence Saturday, February 28, 2009

10 Trust Expertise Brand Components of Influence Saturday, February 28, 2009

11 Trust is creating an expectation that a person will ALWAYS act in your best interest. Saturday, February 28, 2009

12 Trust Equation Saturday, February 28, 2009

13 Saturday, February 28, 2009

14 Trust Saturday, February 28, 2009

15 Personal Branding, unlike Corporate Branding is designed to create expectations about you and your actions. Saturday, February 28, 2009

16 Expertise Saturday, February 28, 2009

17 Knowledge is gained. Expertise is given. Saturday, February 28, 2009

18 Branding Saturday, February 28, 2009

19 Saturday, February 28, 2009

19 Saturday, February 28, 2009

19 Saturday, February 28, 2009

19 Saturday, February 28, 2009

19 Saturday, February 28, 2009

19 Saturday, February 28, 2009

19 Saturday, February 28, 2009

19 PERSONAL BRAND Saturday, February 28, 2009

20 3 Steps to Measuring Online Influence Define Influence Identify the Components of Influence Provide a formula for Influence Saturday, February 28, 2009

21 Influence = Reach (Brand*Expertise*Trust) *reach is a multiplier of influence Saturday, February 28, 2009

22 3 Steps to Measuring Online Influence Define Influence Identify the Components of Influence Provide a formula for Influence Saturday, February 28, 2009

23 How to Build Online Influence? Saturday, February 28, 2009

24 Center on Your Blog Saturday, February 28, 2009

25 Three Rules of Blogging 1. Write like no one is reading. 2. Write when you want to write. 3. The moment you think “that would be a good blog post,” you become a blogger. Saturday, February 28, 2009

26 Become Involved Saturday, February 28, 2009

27 Be Active Online. Saturday, February 28, 2009

28 Become a Conduit Photo by: CasaDeQueso @ flickr Saturday, February 28, 2009

29 True online influentials become conduits for content filtering and discovery, driving positive community growth. Saturday, February 28, 2009

30 Content Discovery and Filtering * Disclaimer: I work at Lijit and we are sponsors of WordCamp. Neither drove this slide or my presentation. Saturday, February 28, 2009

31 Content Recommendation Saturday, February 28, 2009

32 Micah Baldwin TXT MICAH to 50500 - CONTXTS.COM 720-231-7120 cell @micah micah@lijit.com Go Look Up Micah Baldwin on Facebook, LinkedIn, etc AIM/Y!/MSN/SKYPE: micahb37 Gtalk: micahb@gmail.com 275 South 40th Street, Boulder, CO 80305 408-945-8271 (mom’s number) http://www.slideshare.com/micahb Saturday, February 28, 2009

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