McDonald's Worldwide Corporate Responsibility Report

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Information about McDonald's Worldwide Corporate Responsibility Report
Health & Medicine

Published on October 20, 2008

Author: mjf7419

Source: slideshare.net

Description

McDonald's Corporate Social Responsibility Report -- it's not looking good for the planet!

The Most Serious Game The McDonald’s Corporation in the 21st Century

Underperformance 1999-2002

Getting a Fresh Look Before After

Before

[csr ad]

[emphasized salads]

Inspiration: America’s Army

Overview

Overview

Economics

Externalities

New Limits

One Limit

Game Over

Not a bug

Only one way to win Cut emissions by 70%

Cut emissions by

Timely warnings

Timely warnings

New Ground Rules No deforestation Reduce emissions 70% (no “emissions trading”) “ Real cost” factored

No deforestation

Reduce emissions 70% (no “emissions trading”)

“ Real cost” factored

Zero Tolerance

Healthy Changes

 

CSR and ASC

CSR/ASC CSR / ASC

Confront the Contradictions

“ Old-school” CSR: It can’t work

The Choice Is Ours

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