McDonald's 'Demonstrating the Value of Learning' | Learning Insights Live 2014

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Education

Published on February 27, 2014

Author: kineolearning

Source: slideshare.net

Description

Will Chew, Education Officer from McDonald's Europe, demonstrates how McDonald's increase engagement, competence and confidence in their staff through a dynamic apprenticeship scheme.

What our Business Needs… Employee Engagement 2004 77% 2004 2013 91% 2013 Customer Loyalty Business Growth Quality Competence Committed People Service Confidence Confidence 2004 2013 Cleanliness Customer Visits Sales Profits

What our Business Needs… Employee Engagement 2004 77% 2004 2013 91% 2013 Customer Loyalty Business Growth Quality Competence Committed People Service Confidence Confidence 2004 2013 Cleanliness Customer Visits Sales Profits

What our Business Needs… Employee Engagement 2004 77% 2004 2013 91% 2013 Customer Loyalty Business Growth Quality Competence Committed People Service Confidence Confidence 2004 2013 Cleanliness Customer Visits Sales Profits

Unlocking People Power What our business needs What our people value

Skills and Education

Clear career pathways

Blended learning

Training aligned to qualifications

Apprenticeship

ourlounge

Gamification

Engagement through digital channels Low 36,296 Medium 31,603 High 35,434 Total Respondents = 103,333 Ranked Lowest to Highest by Digital Usage

Engagement through digital channels

Impact: Commitment, Competence and Confidence Employee Engagement 2004 77% 2004 2013 91% 2013 Customer Loyalty Business Growth Quality Competence Committed People Service Confidence Confidence 2004 2013 Cleanliness Customer Visits Sales Profits

Impact: Commitment, Competence and Confidence Employee Engagement Customer Loyalty Business Growth Competence Commitment 77% 2004 86% 2004 96% 2013 91% 2013 Quality Competence Committed People Service Confidence Confidence 68% 2004 87% 2013 Cleanliness Customer Visits Sales Profits

CSO scores 35 30 25 20 15 2007 2008 2009 2010 2011 2012 2013

Employee Turnover 100 90 80.2% Percentage Turnover 80 70 Crew Turnover 60 50 36.7% 40 30 24.5% 20 90-day Turnover 4.6% 10 0 2004 2005 2006 2007 TTM Crew Turnover 2008 2009 2010 2011 TTM Crew 90-day Turnover 2012

Employee Pride and Commitment 100 88% 90 Commitment Percentage Turnover 80 70 84% Pride 77% 80 70 60 50 90 60 60% 50 40 40 30 30 20 20 10 10 0 0 2004 2005 2006 TTM Crew Turnover 2007 2008 2009 TTM Crew 90-day Turnover 2010 2011 Pride 2012 Commitment Percentage favourable responses 100

Skills and Education Insights  Alignment of ‘business-as-usual’ training to recognised qualifications yields multiple benefits: - Commitment of employees to training and effective execution of that training - Reduced employee turnover - Strengthened talent pipeline - Enhanced employer reputation  Important to identify partners which are culturally aligned with your business

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