Published on March 9, 2014
• Goal - Increase business by attracting clients seeking to hire a wedding officiant. • Audience - Couples planning a wedding, vow renewal, or commitment ceremony. • Message - Create a sense of elegance, romance, and professionally conducted ceremonies.
First Design Notes • Center alignment for all text • Message of the image is unclear • Focused on communicating message through expanded text instead of key picture words.
Design Notes • Different image used to communicate message more clearly • Bold font and larger text for contact information • Image is framed to focus on the image with supporting text on the frame
Design Notes • Experimented with the use of additional colors. • Color appeared to distract from the message of the image
Design Notes • Focus on key picture words and shades of color • Font style to communicate elegance • Size of font contrast with enlarged first letter
Design Notes • Right alignment is used with a tab space to keep the text from started on the edge. • Enlarged text on each first letter of the business name. • Repetition of bold font for all text. • Two complimentary styles of text.
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