Maximizing Your Mediation: Tips for Evaluating a Monetization Solution | Vincent Pagnard-Jourdan

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Information about Maximizing Your Mediation: Tips for Evaluating a Monetization Solution |...

Published on June 13, 2019

Author: jessicatams1

Source: slideshare.net

1. Vincent Pagnard-Jourdan | Casual Connect Europe Maximising your mediation Tips for evaluating a monetisation solution

2. Vincent Pagnard-Jourdan Head of Publisher Partnerships, EMEA MoPub @twenycent Maximising your mediation

3. Mediation Mediation is the cornerstone

4. A crowded ecosystem iPhone 2007 2008 Android 2012 2019

5.  The commercial aspect of the relationship  The platform’s robustness and capabilities •  The long-term vision of the team behind the platform Evaluating a monetization platform

6. Commercial Direct dealsService DemandTerms

7. Platform Infrastructure SDK FlexibilityAd formats

8. Vision Unity support In-app header bidding User-level data

9. Body level two Next steps • Short-list 2-3 platforms • Set some KPIs and share them with the platform • Take some time to design fair and measurable A/B tests • Keep an open mind and and eye out

10. Thank you Learn more: www.mopub.com Get in touch: @mopub sales@mopub.com Vincent Pagnard-Jourdan

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