Published on January 16, 2014
Maximizing return on information John Whittaker Marketing Director Dell Information Management Mike Davis Marketing Director Dell Storage - NAS Ron Pecunia Global Director Manager Dell Business Innovation Services 2013
Growth of new data types poses new challenges $232 billion 70% 247 billion 4.4 million $600 billion 48 hours 37.5% 2.8 Zettabytes 200 million dollars will be spent on Big Data through 2016 IT jobs globally will be created to support big data. Only 1/3 will be filled. of organizations said that analyzing big data is their biggest challenge 2 2013 of data is created by users, but enterprises are responsible for storing and managing 80% of it dollars in waste annually for bad data or poor quality data of data created and replicated in 2012 emails are sent every day. 80% are spam of video are uploaded to YouTube every minute, resulting in 8 yeas of content daily photos are uploaded to Facebook every day. That’s 6 billion pictures every month
Big Data and its dimensions Multiple data types from many sources Human files Zettabytes Exabytes Content created outside databases Transactional data Generated and stored in databases Petabytes Social & Sensor data Increasing exponentially Terabytes VARIETY 85% of data is unstructured 2013 VELOCITY 92% CAGR in data traffic from 2010–2015 VOLUME Size of data is growing 650% over next 5 years VALUE 61% of decision makers want more information
Fractured tool chain, fragmented analysis Disparate systems based on different data types cause complex silos Semi-structured and unstructured data Structured Trained Staff Tool Chain Media Trained Staff Tool Chain Text Trained Staff Tool Chain Machine Data Trained Staff Tool Chain Social Trained Staff Tool Chain` Transactional data Video, JPEG files Email; PDF Logs Twitter, Facebook Data management Data Management Data management Data management Data management Extract, Transform, Load (ETL) Extract, Transform, Load (ETL) Extract, Transform, Load (ETL) Extract, Transform, Load (ETL) Extract, Transform, Load (ETL) Data warehouse Data warehouse Data warehouse Data warehouse Data warehouse Data provisioning Data provisioning Data provisioning Data provisioning Data provisioning 2013
Dell simplifies data management & analysis One vendor – intuitive tool chain – all data Structured, media, text, sensor, and social Agile data store Manage data across structured and unstructured data sources Secure data management Rapid data provisioning Integrate disparate data stores, both on-premise and off-premise Efficient data Integration Discover trends and make informed decisions with analysis based on all data Analysis Analysis 2013
Dell can help you build data capabilities at every stage of your analytics maturity Increasing maturity Cognitive analytics Predictive analytics Business reporting and analysis Data integration and consolidation Data collection and basic analysis 2013 Sentiment analysis, pattern recognition, mash- up modeling Data mining, forecast modeling, trend metrics BI and dashboards, KPI metric design, data governance Data quality, master data management, data cleansing Data modeling, database and data warehouse design Pivot tables, operational reporting
Scalable infrastructure, modern analytical software, and professional services solve Big Data challenges Actions Challenges • Ever-growing data capacity and complexity • Underperforming infrastructure • Limited IT budgets Build out a high-performance, modular and scalable enterprise infrastructure with a shared storage architecture • Different data stores and data types • Management and integration issues • Collaboration between IT and LOBs Deploy content-agnostic, modern analytical software with cost-efficient analytics & management tools • Limited in-house best practices • Few or no proven data analytics methodologies • Challenges with multiple technology vendors Leverage storage and analytics expertise with professional services and support with single point of accountability 2013
Big data works best when the right data is in the right place at the right time Modern infrastructure Software solutions Holistic services • Application servers • Big data analysis • Business analysis • Performance-optimized storage • Data discovery • Solution architecture • Capacity-optimized storage • App and data integration • Data administration • Private and hybrid cloud • Database management • Report design • Data integration Data stores and data warehouse repositories Hadoop big data solutions 2013 QuickStart Data Warehouse Appliances Dell reference architectures: SQL Server | Oracle | Hadoop | SAP Hana | Microsoft PDW Dell supported: DB2 | Sybase | Teradata | more…
Modern information infrastructure The right data in the right place at the right time for the right cost Servers What it means I/O-intensive “Hot data” performance tier How Dell delivers • Flash-optimized • Hybrid arrays Networking I/O-intensive Price/ performance Balance features and cost • Scale-out NAS • Simplified management Price/performance Cost-optimized Storage 2013 Costoptimized “Cold data” lower-cost tier • Direct-attach storage • High-density storage
Dell software solutions Leverage existing investments throughout the information lifecycle Manage Integrate Database Development Database Administration Database Monitoring • Modeling • Coding • Tuning • Scalability Testing • Maintenance • Automation • Performance • Replication • High Availability • Change Data Capture (CDC) • Performance 2013 monitoring • Alerts • DB changes • Dashboards App & data integration • Cloudbased integration • 70+ apps • MDM • ETL • Offline reporting Discover Data discovery Big data analytics • All data access • Collaboration • Provisioning • Self-serve integration • Visual data exploration • Search & Content Mining • Advanced Visualization • Drag-Drop UI
Dell BI & Analytic focus areas Maximize your investments with a proven, end-to-end approach BI Modernization Enterprise Data Warehousing • • • • • Rich knowledge visualization • Actionable dashboards & scorecards • Economy of scale • One version of the truth Aligning with your business partners Validating your strategy Assessing your current state Maximizing value Enterprise Analytics • Quantifying the health of business processes • Drawing Insights from Big Data • Gaining insights into customers • Predicting business outcomes 2013 Our key offerings Big Data • Multiple data sources to integrate • Cost-to-scale is prohibitively high • Offload storage and processing • Need to analyze all data
Large US Hospital Dell Professional Services Challenge Reduce patient readmission within 30 days to avoid regulatory penalties Solution Developed customer specific predicative model targeting hospital readmission rates Result Developed scoring model based on patient health history, demographics, and life style choices to identify at risk patients 2013
Zions Bancorp Dell Toad Business Intelligence Suite Challenge The native tools previously used by the customer did not scale effectively or work with their BI system Solution Toad Business Intelligence Suite enabled them to work with Oracle, SQL Server, DB2, MySQL, Excel and SAP Business Objects in one tool. Result • Improve team productivity by 33% • Quickly build views from all data sources 2013
University of Kentucky Dell SAP HANA and Dell Services Challenge Quickly and accurately identify academically at-risk students Solution Use Dell’s SAP HANA solution to identify these students Result For every 1% increase in the University’s graduation rate, the University potentially gains over $1 million through tuition and increased earnings capacity. 2013
Validation of our end-to-end solution #1 #1 Provider of database development and optimization tools Market Share for iSCSI SAN Storage 1100+ “Modular servers that are the building blocks for clouds (blades for private, density optimized, etc.) outperformed the market and continue to account for a higher share of market revenue.“ —Jed Scaramella, Research Manager, Enterprise Servers, IDC Team of Certified BI & Analytics Experts across 11 locations around the globe “Dell’s information management software portfolio is the type of solution that can bolster a mid-market organization’s productivity, end-to-end.” – The Bloor Group 2013 Sources: IDC, Gartner, Bloor Group #1 Provider of midrange storage array by Storage Magazine Report on Dell: “Information Management—When One Vendor is Enough”
Maximize your return on information Structured, media, text, sensor, and social Manage data across structured and unstructured data sources Agile data store Secure data management Rapid data provisioning Efficient data Integration Analysis Analysis 2013 Integrate disparate data stores, both on-premise and off-premise Discover trends and make informed decisions with analysis based on all data One vendor – intuitive tool chain – all data
Let’s get started Meet with Dell experts at the Solution Showcase Visit the Marketing Analytics Hands On Lab (HOL4) to learn more about Dell Analytic solutions Schedule a post-event Whiteboard Session to address your specific requirements. Contact your account team for details. Visit a Dell Solution Center near you: Austin • New York City • Washington D.C. Chicago • Santa Clara • Mexico City • Sao Paolo Visit www.Dell.com/software 2013
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