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Maximizing Magento: Getting the Most out of Promotions

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Information about Maximizing Magento: Getting the Most out of Promotions
Technology

Published on November 6, 2008

Author: varien

Source: slideshare.net

Description

Slide accompaniment to Magento's 'Getting the Most out of Promotions' Webinar
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For Audio, please call: United States:  (641) 715-3222 France: +33 (0) 826 109 027 Germany:  +49 (0) 180 5009 335 United Kingdom:  +44 (0) 870 733 0707 Access Code: 509-857-963 Maximizing Magento: Getting the Most out of Promotions Tuesday, October 14th 9:30 AM PST (16:30 GMT)

Speaker: Udi Shamay Account Director [email_address]

Our Audience!

Varien Support Customers Open a ticket at http://support.varien.com Contact us at [email_address]

Join the Conversation! Magento Blog Twitter - t witter.com/magento Facebook Magento Group LinkedIn Magento Users Group

Webinar Topics: 1. Types of promotion tools in Magento A. Product-level promotion tools B. Rule-based promotion tools Catalog price rules Shopping Cart price rules 2. Promotions example use cases 3. Tips and Tricks 4. Questions and Answers (with Yoav Kutner)‏

Webinar Topics: 1. Types of promotion tools in Magento A. Product-level promotion tools B. Rule-based promotion tools Catalog price rules Shopping Cart price rules 2. Promotions example use cases 3. Tips and Tricks 4. Questions and Answers (with Yoav Kutner)‏

Webinar Topics: 1. Types of promotion tools in Magento A. Product-level promotion tools B. Rule-based promotion tools Catalog price rules Shopping Cart price rules 2. Promotions example use cases 3. Tips and Tricks 4. Questions and Answers (with Yoav Kutner)‏

Webinar Topics: 1. Types of promotion tools in Magento A. Product-level promotion tools B. Rule-based promotion tools Catalog price rules Shopping Cart price rules 2. Promotions example use cases 3. Tips and Tricks 4. Questions and Answers (with Yoav Kutner)‏

Webinar Topics: 1. Types of promotion tools in Magento A. Product-level promotion tools B. Rule-based promotion tools Catalog price rules Shopping Cart price rules 2. Promotions example use cases 3. Tips and Tricks 4. Questions and Answers (with Yoav Kutner)‏

There are two types of promotion tools in Magento: 1. Product-level promotion tools 2. Rule-based promotion tools

Product-level promotion tools Pricing is directly applied to the product 1. Tier Pricing 2. Special Pricing

Conditions ( If this... )‏ Actions ( ...then apply discount/free shipping )‏ Rule-based promotion tools Price Rules determine which products qualify for the promotion

Rule-based promotion tools 1. Catalog Price Rules 2. Shopping Cart Price Rules

Rule-based promotion tools

1. Catalog Price Rules

2. Shopping Cart Price Rules

Catalog Price Rule Set special pricing based on rules

Shopping Cart Price Rules Action is enacted once qualifying items are added to the cart

Setting up Product-Level Promotions

Setting up Rule-based Promotions

Shopping-Cart Price Rules Catalog Price Rules

Setting up Catalog Price Rule

Setting up Shopping Cart Price Rule 1

Setting up Shopping Cart Price Rule 2

Setting up Shopping Cart Price Rule 3

Top 5 Tips to Maximize Magento Using Promotion Tools

Tip #1: Automatic updates of catalog price rules. If you have catalog price rules saved in Magento they still need to be applied daily. Rather than do it manually each day, you should set up your cron.php file located in the Magento root folder to run periodically. This will enable Magento to update the special prices automatically. A step-by-step tutorial on setting up cron.php is posted in the wiki: www.magentocommerce.com/wiki/how_to/how_to_setup_a_cron_job

Tip #2: Magento automatically removes and restores tier prices that are higher than the special price for that product.

Tip #3: When creating a rule-based promotion which contains nested conditions use the Conditions Combination option to specify the relationship between each nested condition.

Tip #3: Conditions Combination or If ANY of these conditions are TRUE:

Tip #4: Limit special prices and tier pricing by customer group Using a catalog price rule in Magento allows you to show different special prices to different customer groups. Also, each tier-price level can be limited by customer group as well.

Tip #5: Save time by setting up special prices with one price for multiple products. For example, all tee-shirts at a special price of $10.

Questions and Answers

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