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Maximizing Etsy Search Ads on a Budget

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Information about Maximizing Etsy Search Ads on a Budget
Business & Mgmt

Published on March 14, 2014

Author: donaldrbernard

Source: slideshare.net

Description

Tips for Etsy sellers on how to maximize the effects of Etsy's Search Ads if you are working on a limited budget. Aim for more views and more features to get more sales
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Etsy Search Ads on a Budget Getting the most bang for your buck

The Goal • More views on your products • More favorites ▫ When one user adds an item to favorites, your item is shown to that user’s followers, improving your visibility • More features on treasury lists • Of course: more sales!

Specific vs Generic Keywords • Choose specific keywords • You target less people but they already have a clearer idea of what they want to buy • Less competition Ex. anchor tie bar vs tie bar lace dresses vs dresses goat milk soap vs soap

Entice with Photos • Get viewers to click on your ad! • You pay every time someone views your ad, so be sure the view converts to a click or favorite • Take photos under natural light • Use macro focus if appropriate • Save as high-quality • Show the best and most essential aspect of your product • Consider a unique/quirky spin!

Start Small • Choose a $5 weekly budget first • Observe your ad performance • Check out click/favorite conversation rates • Look at your Shop Stats for other keyword ideas • Increase your budget once you are happy with your stats

Choose the Right Items to Feature • Etsy Search Ads will ask you to choose which items to feature • Find the item with ▫ A lot of favorites ▫ Clear photos ▫ A good profit margin ▫ An ability to stand out among competitors

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