Published on May 13, 2008
A Little Background
Today’s Talk • Maximizing Revenue Through Ad Format and Placement Optimization…
This isn’t a Lecture…but a few terms we should all know • CPM – Cost Per Milli (Thousand) • Email web2.0@Yieldbuild.com – What's the three-letter acronym for the number obtained when you divide the number of click- throughs for an ad by the number of times the ad is displayed?
Trusting Content • Email Answer to web2.0@YieldBuild.com – What were the 6 brands that pulled their advertising dollars from Facebook because their ads were displayed alongside content about the British National Party?
Long Tail Content
Four Pillars of Ad Optimization
Size Matters • Email Answer to web2.0@Yieldbuild.com – What is the largest AdSense text ad unit currently available, in terms of area?
Format Attributes • Email Answer to web2.0@Yieldbuild.com – According to the YieldBuild blog (blog.yieldbuild.com), what background/border color combination for the sidebar ad zone ended up performing best in a test on HubPages.com?
Placement • Site Design • Design Site to accept best ad sizes • Make every ad count • Don’t underestimate below the fold value
Ad Network Management • Select ad networks that fit your site • Geo Targeting • Use N= pvs per user/(frequency cap of 2)
Customer Impact • Featured at http://blog.yieldbuild.com – Jewish Encyclopedia – Elliott Back • Blog site: Hubpages – Owned and Operated – 7.3 Million Visitors per Month – Profiles – Hubs
Profile Pages • $2-3 eCPMs – Two ads per page – AdSense is best performing ad network • Bottom ad
Hubs • $10-11 eCPMs – User generated blog content – AdSense, Amazon, eBay, YPN – Three ad layout templates (AdSense, YPN) • More ad spots for long content
Thank You! Questions?
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