Maximize Book Sales With These Book Cover Improvements

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Information about Maximize Book Sales With These Book Cover Improvements
Education

Published on March 14, 2014

Author: WaveCloud

Source: slideshare.net

Description

WaveCloud's Wednesday Webinar Series. This webinar is for authors looking for information on book cover design considerations, and how using a strong book cover can improve sales. Book cover best practice for ebook and print is discussed.

Self-Publishing Wednesday Webinar: Maximize Book Sales With These Book Cover Improvements Bill Van Orsdel (303) 974-7845 Bill.VanOrsdel@WaveCloud.com

Checklist: ü  You have researched your target reader ü  You have researched your genre ü  You have or are creating a cover ü  You plan on working with a professional ü  Fiction or nonfiction book Before we get started…

—  WaveCloud is an Author Services platform and an ebookstore —  Helping writers become successful authors is our #1 priority —  Not a “How To Do”, but a “What To Do” —  Watch this webinar: Maximize Book Sales With These Book Cover Improvements A word from our sponsor Bill Van Orsdel WaveCloud  CMO  

A word about our guest •  Teddi Black: Professional Book Cover Designer •  Has designed more than 300 book covers •  Fiction & Nonfiction •  Many repeat authors •  Her goal: Help clients create book covers that sell books!

Key Points A.  Your book cover is one part of the three-legged stool that generates interest for book sales (along with descriptions and stars/reviews) B.  Cover goals: —  Capture eye —  Confirm genre —  Convey professionalism —  And for nonfiction: call out promise C.  Maximize “available” graphic space for book covers D.  Know how to work with a design professional —  What do you need to know? —  What questions should you ask? E.  Target the right audience: Adults vs. Teens vs. Kids F.  For print - use all of the elements on the back cover (Print-on-Demand)

Book covers generate interest that leads to sales —  Goal: Convince those who visit your sales page to read your book description and reviews —  Purchase Behavior: Awareness à Interest à Trial à Purchase —  Interest created by: Book covers and then description —  Trial created by: Sampling or social proof —  Better book cover = more description reads Better description reads = more review reads (trial) Book review reads (trial) = more book sales Why does this matter?

—  Create “A Cover that Sells Books” —  “Capture the Eye” with an outstanding image, story, color, theme, tone, composition, and typography —  Confirm your Genre(s) (Mash-Ups) or Subject Area —  Convey your Professionalism —  + For nonfiction à Convey Benefit Promise Goals for your book cover:

Maximize “available” graphic space for book covers —  Images in 72 DPI or better (don’t scale up!) —  In color (mindful of black & white displays) —  RGB color mode —  .JPG format —  1563 x 2500 pixels (rough “Golden Rectangle”) —  Beware of white background, use a frame —  Less than 5MB and another less than 2MB (B&N)

Collaboration TipsWorking With A Professional Book Cover Designer —  Agree on procedure & price upfront including: how to handle extras (i.e. time, images, re-works, multiple versions, 3-D version) & file ownership! —  Provide: Synopsis, Logline+Hook, image examples, book examples, genre, theme and tone direction, main character(s) description(s), etc. —  Engage with meaningful, well-thought-out, final direction and comments. Credit your designer!

Refining a book cover

Refining a book cover

Refining a book cover

Refining a book cover Final Cover

Refining a book cover

Refining a book cover

Refining a book cover Final Cover

Tell a story, elicit an emotion

Tell a story, elicit an emotion

Target the right audience

Typography: good vs. bad

Typography: good vs. bad

Typography: good vs. bad

Back cover examples

Back cover examples

Back cover examples

Back cover examples

Back cover examples

—  Name the book’s genre, explicity —  ISBN & correct bar code —  About the author (optional) —  Price —  Blurb —  Strong book description (logline + hook) Back cover, often neglected

—  Fiction: Logline + Hook When ____ happens to ____, he/she must ____ or face ____. i.e. “Marked for death along with his companions, a toy rabbit must learn to cry real tears in order to save himself from being thrown into a burning pit by the boy he loves.” —  Nonfiction: Authority + Benefit Promise + Unique Proposition (may include author credentials) Back cover description

Final Recommendations: A.  Your book cover is one part of the three-legged stool that generates interest for book sales (along with descriptions and stars/reviews) B.  Cover goals: —  Capture eye —  Confirm genre —  Convey professionalism —  And for nonfiction: call out promise C.  Maximize “available” graphic space for book covers D.  Know how to work with a design professional —  What do you need to know? —  What questions should you ask? E.  Target the right audience: Adults vs. Teens vs. Kids F.  For print - use all of the elements on the back cover (Print-on-Demand)

—  Enjoyed  this  webinar?  WaveCloud  has  more  online!  Addi<onal   webinars  can  be  viewed  here:  WaveCloud  Webinars   —  Ask  ques<ons  regarding  self-­‐publishing,  request  a  topic  you  would   like  to  learn  more  about,  or  tell  us  what  you  think  at   authorinfo@wavecloud.com.     WaveCloud Self-Publishing Wednesday Webinar Series:

Questions? Bill Van Orsdel (303) 974-7845 Bill.VanOrsdel@WaveCloud.com

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