Max Ardigo CV - resume-2014-02

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Published on February 15, 2014

Author: ardigo



Max Ardigo CV

Contacts: Maximiliano Ardigo' Born in Buenos Aires, 12-12-1967 Argentininan-Italian citizen Resident in Italy, via Pascoli 37 - 20129 Milano Phone: +390270602906 (home) / Cell: +393357694053 Work Mail: Personal Mail: Linkedin page: Twitter account: @ardigo Facebook Page: Profile description: I'm a transformation consultant in the digital space, working as business developer for Multichannel customer experience solutions (which includes digital and user experience strategy, social business, smarter commerce and enterprise marketing management solutions). My goal is to create multichannel engagement and relationship systems that maximizes value creation at every touch, understanding each customer as an individual, aligning brand culture & operations to deliver as one. My professional roadmap combines 12 years of creative direction and advertising career with other 12 years of business, organization and technology hands-on in small and large digital projects, leading creative business visions from their inception to their implementation and governance. Main industries served: banking, insurance, retail, fashion, technology, consumer package goods, education, industrial, communication, media, advertising, public. With these skills, i support (and learn a lot from) customers, their web&media agencies, business partners and system integrators in enterprise digital transformation projects. Strong engagement and execution capabilities, passion and learning attitude helps me to drive teams to-the-point. Core competencies: Consultancy Business transformation consultant / Digital Creative Creative direction / User experience design / Interactive design / Interactive marketing / Advertising / Sales Consultative selling / Value based selling Technology Architecture / IT strategy / Project management Soft competences: Human People, Culture, Knowledge, Organization, Collaboration, Communication Technical Consultative selling, Consulting, Application design and development, User centered Design, Usability, Accessibility, Portals, Content, Social, Commerce, Digital marketing/optimization/automation, Enterprise architecture SOA + Web 2, Collaboration & Knowledge;

Information Search & Retrive, Analytics. Leadership Vision, Passion, Team Engagement, Quick solutioning, Competition, Execution. Industry Expertise: Cross industry experience in digital solutions sales/design/implementation for Fashion, Retail, Industrial (Manufacturing, Automotive, Chemical & Petroleum), Communications (Advertising, Media, Telco), Finance (Banking, Insurance), Public (Education, Government), Healthcare, Pharma. Other Expertise: - Excellent design knowledge for main Web / Customer Experience Management / Digital marketing platforms - Excellent capabilities to build and deliver blended social media/social business and transactional solutions. Professional experience: > 2008 / Today - IBM Software Group - Industry Solutions: - Digital Transformation Consultant – Consultative selling for Multichannel Experience, Social Business, Smarter Commerce & New Digital Marketing solutions - Supporting customers and partners in project engagement and implementation - Working with CIO’s, CMO’s, CFO’s, digital directors, web agencies. - Customers: Avanzi, Amadori, Dallara, Comet, Mediamarlet Saturn, Mediamarket Mediaworld, Conad, Moby Lines, Whirlpool, Illy, Juventus, Technogym, Preca Brummel, Armani, D&G, Ales Groupe, BCC Banco Emiliano, Unicredit, UnipolSai, UBI, Gesiass, Telepass, CheBanca!, Gruppo BPER, Parmalat, Cedacri, CariBolzano, BMW. - Top contributor for >15M€ sales plan - Overachiever for 5 years > 2005 – 2008 - IBM Business Consulting Services - Human Capital Management: - Service area leader for portals, enterprise content management, collaboration and knowledge solutions for the HR employee and environment (HR manager, Manager self service, Employee self service, Corporate), linked with “Learning & Development”, “Better HR” and “More from People” Service Areas. - Serving national and global customers - Customers: Bocconi, Fiera Milano, Comune di Milano, Bergamo University, Banca Intesa, Bologna University, MyEni Corporate, GESCO Fiat Group, Fastweb, Up2Gold, MPS Professional, Senato italiano, Agrea - Accountable for >4M€ average services plan - Overachiever for 2 years > 2001 – 2005 - IBM Business Consulting Services - IBM Interactive:

- User experience, Interactive Branding & Design practice leader - Creative Director - UCD-Usability Specialist - Serving national and global customers - Performing cross-country digital projects - Customers: Telepass, Bocconi, Generali, Eni Group, Fideuram, Luxottica, INA Assitalia, Banca della Rete, Assopiastrelle,, Unilever/Invoglia, Nextra SGR, Fiat Group, Agip, BE24, National Bank of Greece, El Cairo Egyptian Museum. - Accountable for >6M€ average services plan - Overachiever for 4 years > 1997 – 2000 - McCann Interactive - Creative director - Business development for large adv. Accounts - Producer - Serving national and global customers (i.e. Microsoft, Telecom) - Developed new business for >40M€ in 3 yrs - Customers: Telecom, Telecom Italia Net, Microsoft, MrTed, - Reached high business targets for customers: i.e. Telecom Italia Net grew from 400K users to >4M in 3 yrs (Y 2000) > 1993 – 2000 - A+P: Owned Creative Booster Company - Serving large Adv. Agencies - Co-founder (with Nicola Palmarini) and Creative director - Business development - Producer - Serving national customers and large advertising agencies in competitive creative engagements (Ogilvy, McCann, JWT, others) - Customers: JWT, Ogilvy&Mather, McCann, Franco Gaffuri Comunicazione, Metropolis, Business Press, AEM Milano, Buffetti, Vobis, IBM, Ideal Standard, Microsoft, MSN, Fedex, Telecom Italia,, Wilkinson, Thriumph, Algida Unilever - Proven high win rate in competitive engagements > 1991 – 1993 – Melis - Barnamelis - Art director - Serving national and European customers - Customers: Class Editori, Italia Oggi, Buffetti, Agos, Novamont, IPSOA > 1990 – 1991 – GR&SH – Pharma Adv. Agency - Art director - Serving national and European customers - Customers: Bayer, Astra, Pfizer, Zambon, Roche

> 1988 – 1990 – Metropolis – Adv. Agency - Junior art director - Serving national and European customers - Customers: Ideal Standard, Solvay, Cartorama, Formec > 1985 – 1987 – Gruppo Bunge & Born (Argentina) –Design Dept. - Graphic designer - Packaging, POP, Promotion design and production - Brands: Exquisita, Gallo, Flora, Materazzo, Blancaflor, Nobleza Gaucha Education: - Naval Accademy Carlos Maria Moyano - Buenos Aires, Degree of First Level Officer (Guardiamarina) (1985) - Istituto europeo del Design - Milan: Graphic Advertising (1988) - Other technical education (IBM IGS Method, User centred Design, Usability Methods) Idioms: - English - Good written and spoken - Spanish - Mother tongue - Italian - Mother tongue Updated details on Linkedin Page End of resume.

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