MATI_Marketing & Ad:Tech Israel_Danny Cohen_Partner_Carmel Ventures_State of the Israeli Digital Sector

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Published on February 15, 2014

Author: levshapiro



Overview of key trends impacting the global and Israeli digital marketing and advertising sector, by Danny Cohen, Partner, Carmel Ventures. Presentation made at #MATI- Marketing & Ad:Tech Israel, February 11, 2014, Tel Aviv

MATI February 2014

Carmel Ventures • Early stage • 4 Funds • Working WITH companies with a real support system • Strong focus on Advertising & digital media Confidential | 2

What’s Happening in Digital Advertising? Source: IVC Confidential | 3 • Big Data • Multi Screen / Multi Platform • Native • Content • Programmatic…

The death of the golf course… Confidential | 4

Confidential | 5

Confidential | 6

• Algorithms and Big Data • Content Marketing • Performance Advertising • Smart Video Confidential | 7 The Excellence of Israel…

• Truly Personalized: Retargeting 2.0 What’s coming… Source: IVC Confidential | 8 • Mobile is Everywhere (already here) • Scalable Content • Complete convergence across media

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