#MATI-Marketing & Ad:Tech Israel, David Roman, SVP and Chief Marketing Officer, Lenovo, February 11th, 2014, Tel Aviv

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Information about #MATI-Marketing & Ad:Tech Israel, David Roman, SVP and Chief Marketing...
Marketing

Published on February 15, 2014

Author: levshapiro

Source: slideshare.net

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David Roman, Chief Marketing Officer at Lenovo, discusses Building a Global Brand in a Digital World at the #MATI-Marketing & Ad:Tech Israel conference, February 11th, 2014, Tel Aviv

2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.

2 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.

3 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.

The “Net Generation” Builds Technology Brands 4

5 ••© 2011 Lenovo Confidential. All rights reserved.

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8 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.

Building the Buzz- “A #Betterway is coming” 9 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.

10 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.

11 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.

Fueling Brand Engagement  Continuously deliver fresh, relevant & interesting content – Video & Mobile first – Timeliness is essential – Tuned by market insights & listening – “Always-on” media investment  Drive Activation & Participation – Mobilize entire team on Social & Digital – Deliver content thru real-time media platforms – Drive User Generated Content 12

13 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.

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