Published on February 27, 2014
Business Analysis Value Proposition Why Business Analysis is a key success factor in complex projects masVenta Business GmbH, March 2014, v1.3 IIBA®, the IIBA® logo, BABOK® and Business Analysis Body of Knowledge® are registered trademarks owned by International Institute of Business Analysis. CBAP® and the CBAP® logo are registered certification marks owned by International Institute of Business Analysis. Certified Business Analysis Professional™, EEP™ and the EEP™ logo are trademarks owned by International Institute of Business Analysis. Certification of Competency in Business Analysis™, CCBA® and the CBAP® logo are trademarks owned by International Institute of Business Analysis. PMI®, PMP® and PMBOK® are registered trademarks of the Project Management Institute, USA. masVenta® is a registered trademark of masVenta Business GmbH, Germany. Tel. +49 2404 91391 0 Fax +49 2404 91391 31 firstname.lastname@example.org www.masventa.de
Agenda Brief company profile Business Analysis bridges Business and IT Solution Scope in Project Scope The Project Manager and the Business Analyst Best Practices Who benefits from certificates? The CBAP ® Certificate The BABOK® Conclusion & Discussion Business Analysis Value Proposition 2
masVenta Business GmbH – Brief Profile Established in 2007 Business Analysis Located in Aachen, Germany Business-driven Requirements Management and Communication IIBA® Endorsed Education ProviderTM Owner Rainer Wendt, PMP, CBAP Training and Consultancy in Business and Technology. Projects in Banking, Energy, Telecom and Hi-Tech… Business Intelligence BI-Requirements Analysis, Reporting Data Warehousing, Performance Management Project Management Successful Management of Projects by applying Best Practices Process Optimization Sustainable Process Improvements by satisfying Customer and Business Needs Business Analysis Value Proposition 3
Business Analysis bridges Business and IT Enterprise Strategy (Top Management, Board) Project Portfolio Management (PMO) Project Management • Multi Projects / Programs • Risk Management • Financial Management • Scope Management • HR Management • Vendor Management • etc. Business Strategy leads to.. Need for Change leads to… Requirements Business Analysis • Enterprise Analysis • Requirements Analysis • Requirements Management • Communication Business Analysis Value Proposition 4
Business Analysis delivers requirements for Change Change is implemented through Projects Projects change Products and Processes Business Analysis Project Product Process Projects need to be managed by a PM But, who else is involved? Business Analysis Value Proposition 5
How does a Business Analyst support Change? Board Hands over to/assigns Business controls needs Strategy Strategic BA as Management Consultant to support setting company strategy/goals Change BA to understand Business Requirements and deliver Business Cases (Cost/Benefit) to recommend suitable projects Sponsor provides Budget BA to support effort estimation for all product and process related changes, in order to determine required budget Project Manager manages Project BA to manage the product scope (requirements) within project scope Developer Tester creates assure Product/Process BA to recommend and conceptualize solutions, interface Dev to Business e.g. as acting Product Owner Product/Process BA to support testing and quality assurance, assess and validate the solution, support transition P r o j e c t End User use Product/Process BA to assess performance, determine delivered value - after project end. Business Analysis Value Proposition 6
The Project Manager and the Business Analyst The Project Manager leads a project team, and is responsible for time, budget and quality of a project The Business Analyst understands the Business and technical requirements of the stakeholders and conceptualizes solutions, which are in alignment with the company goals Project Manager and Business Analyst comprise a stronger team: Leadership skills along with analytical best practices and methodologies in requirements management ensure success Double safety for your projects – Management and Scope under control! Business Analysis Value Proposition 7
Solution Scope in Project Scope Whole Project Scope managed by PM Time Budget Risks Team Stakeholder Issues Quality Solution End User COTS Processes Design Architecture Value Development Test Functionality Usability Roadblocks Vendors Process Assets Business Analysis Value Proposition Solution (Product) Scope managed by BA 8
PM and BA Best Practices and Certificates Project Management Best Practices Business Analysis Best Practices PMBOK® Guide v4* BABOK® Guide v2* issued by the issued by the Project Management Institute (PMI®), USA Certificates: Project Management Professional (CAPM®) International Institute of Business Analysis (IIBA®), Canada Certificates: Certified Business Analysis Professional (CCBA®) Further best practices and norms: • Project Management: Prince2 (UK), GPM (Germany) • Requirements Management/Business Analysis: SPICE (ISO/IEC 15504), SDLC (ISO/IEC 12207), IREB (Germany, Austria), ISEB (UK) *) PMBOK v5 has been released mid 2013, BABOK v3 is due 2014, however most companies work with PMBOK 4 and BABOK 2 as of 2013 Business Analysis Value Proposition 9
The BABOK® Guide Standard best practise collection for modern Business Analysis 280 pages, 6 +1 knowlege areas Many techniques and best practises Integrated study with other books recommended Current Version 2.0 German Version available Part of the masVenta course material Business Analysis Value Proposition 10
The ® CBAP Certificate Worldwide accepted certificate for professional Business Analysts (comparable to PMP®) Certified CBAP® have 7500 h (approx. 5 years) project experience in Business Analysis, i.e., are experienced senior professionals. A CBAP® has good knowledge in project management according to PMBOK ®, as the BABOK ® is based on it in many aspects. Most of the CBAP® can be found in the branches of Banking, Insurances and Telecommunications. Generally independent from particular branches, strongly IT focused As of now 3.500 CBAP® worldwide, Growth Rate > 20% CBAP® Exam: 3,5 h multiple choice with 150 questions, provided by accredited examination centers Business Analysis Value Proposition 11
Who benefits from certificates? Leverage project success by creating higher Business value and satisfaction Mitigate project risks of weak requirements Being able to surely select best personnel for key and risky projects Increased selfconfidence and certainty – well accepted role in Business and IT Project Individual consultants and consultancy firms can reasonably justify higher daily rates Company Company reputation; professionalism by applying best practices Benefits of CBAP® and CCBA® certificates Individual Employees can effectively negotiate about higher wages HR Like for Project Managers, HR needs a proper career development path for Senior Business Analysts Senior Business Analysts are forced into the role of PMs - not always a good idea! Business Analysis Value Proposition 12
masVenta & Business Analysis Experience in Business Analysis through many projects in Banking in Telecommunications Leading1) German Provider for Business Analysis Training according to nach BABOK® Network of CBAP® and CCBATM certified consultants and trainers with extended masVenta Know-how Further reasearch and development of the methodology, e.g. Requirements Lifecycle Management (RLM) etc. English and German Training material Founding- und board member of the IIBA Germany Chapter IIBA® Endorsed Education ProviderTM No. E67393 masVenta Business GmbH – the BABOK® Experts 2) 1) masVenta has prepared most of the CBAP and CCBA in Germany for their exams 2) Like CAPM of the PMI, IIBA is offering the CCBA certificate four younger analysts. Business Analysis Value Proposition 13
masVenta Portfolio Academia Business Solutions & Consulting Business Analysis based on IIBA® Project Management based on PMI® Business Intelligence , Data Warehousing Business Process Optimization Consulting and Expert Provisioning Coaching & Inhouse Trainings Public courses and Online Seminars End User Computing and Compliance Business Analysis Value Proposition 14
Career Matrix Business Analysis Value Proposition 15
The masVenta BA Curriculum 1 Day 2 Days Business Analysis Getting Started 3 Days Business Analysis Fundamentals 3 Days 2 Days Eliciting and Writing Good Requirements 2 Days 3 Days Optional Business Process Management and Modeling Facilitation Skills for Project Manager and Business Analysts 3 Days Project Management Fundamentals Requirements Modeling 5 Days Agile Business Analysis and Project Management Junior BA Path CBAP® / CCBATM Exam Preparation Senior BA Path Business Analysis Value Proposition 16
Your contacts masVenta Business GmbH Fon +49 2404 91391- 0 Fax +49 2404 91391- 31 von-Blanckart-Str. 9 52477 Alsdorf Germany email@example.com www.masventa.de Sabine Ostlender Back Office & Human Resources +49 (171) 812 7333 firstname.lastname@example.org Rainer Wendt, PMP, CBAP Managing Director +49 (175) 26 13 148 email@example.com Page 17 Business Analysis Value Proposition 17
Backup Business Analysis Value Proposition 18
Top 5 Business Analysis Challenges 1. Business and IT are not sufficiently collaborating 2. Projects are suffering from unclear and instable requirements 3. Projects are not aligned with the company strategy 4. Requirements and Project deliverables can rarely be used twice 5. Companies need attractive career path for Business Analysts Business Analysis Value Proposition 19
#1 Business and IT are not sufficiently collaborating Findings Consequences Processes to elicit requirements are not defined, Business and IT have their own way of working Business and IT are divided in two different parties with different goals and values Business communicates requirements on a face-to-face basis. Thus, requirements are insufficiently documented Play of power between “customer” and “contractor” in the same company Action / Mitigation Business Analysis bridges Business and IT. The Business Analyst understands the Business and the processes and talks „IT“ at the same time, all using best and proven practices Business Analysis Value Proposition 20
#2 Projects are suffering from unclear and instable requirements Findings Consequences Requirements are not formulated and documented unambiguously Requirements are not stable but changing continuously Change processes for requirements are not defined Action / Mitigation The realization of the requirements is insufficient which makes a lot of rework necessary The realization of the requirements becomes much more expensive as initially estimated Requirements are changed without assessing the overall impact on the project With Business Analysis a clear and common understanding of the requirements can be achieved and it provides structures according to best practices like, Scrum, Kanban or traditional Waterfall Business Analysis Value Proposition 21
#3 Projects are not aligned with the company strategy Findings Even Business itself does not fully understand its own Business requirements Stakeholder are pushing for their own “private” requirements Consequences Projects fail to meet the goals set, the realized solution is not accepted or not fit-for-purpose Solution are made according to the wishes of particular stakeholder rather than satisfying the Business needs and being aligned with the company goals Action / Mitigation Enterprise Analysis as part of der Business Analysis according to BABOK® helps to clearly understand the Business needs und helps to conceptualize solutions which are aligned with the company goals Business Analysis Value Proposition 22
#4 Requirements and Project deliverables can rarely be used twice Findings Business and IT are managing their requirements according to their own procedures and tools; sometimes for each project in slightly different ways Requirements repositories cannot be accesses by colleagues from other projects Consequences Project A does not know the requirements of Project B which causes unnecessary cost lacking synergy effect between projects Re-use of requirements is sometimes difficult due to missing accessibility Action / Mitigation With well established Business Analysis in an organization, e.g. as Business Analysis Center Of Excellence (BACoE), there are BA Processes and Tools, to avoid uncontrolled growth of “wild” processes. Business Analysis Value Proposition 23
#5 Companies need attractive career path for Business Analysts Findings Most often the role „Business Analyst“ is (still) not clearly defined Senior Business Analysts are moving into Project Manager roles as this is the only option for their next career step Action / Mitigation Consequences Those who are doing Business Analysis work, feel not sufficiently valued by others Senior Business Analysts are forced into the role of a PM which might make the uncomfortable and could in worst case make them leave the company Institutionalize Business Analysis, i.e. establish the BA roles and a career development path for Senior BAs incl. CCBA® and CBAP® exams and certificates, sponsored by the company. Business Analysis Value Proposition 24
Business Analyst and Project Manager The Project Manager… The Business Analyst… elicits business requirements understands business processes and potential improvements creates and optimizes process models aligns the business need and the requirements with the company goals creates business cases conducts vendor assessments continuously communicates requirements and solution options to gain acceptance assesses solutions and solution options has the accountability for Quality Cost Delivery date forms and leads the team is interface of sponsor manages vendors of the project Business Analysis Value Proposition 25
Business Analyst and System Analyst (or App.- Analyst/Requirements Engineer) The Business Analyst… The System Analyst (App.A./ RE)… elicits business requirements understands business processes and potential improvements creates and optimizes process models aligns the business need and the requirements with the company goals creates business cases conducts vendor assessments continuously communicates requirements and solution options to gain acceptance assesses solutions and solution options Analyzes/gets solution requirements structures and maintains requirements creates mostly technical models, e.g. UML creates technical concepts works closely with development staff or is part of Creates or contributes to test cases Creates and maintains traceability Business Analysis Value Proposition 26
Prognosis for Business Analysis The globally accepted certificate CBAP® will become an industry standard like the PMP® certificate In Recruiting, CBAP ® will be a key advantage for Senior Consultants 2014 more than 500.000 PMP® world-wide Prognosis: In 10 years, there will be more than 100.000 CBAP ® world-wide Business Analysis Value Proposition Source: masVenta 27
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Business Analysis Value Proposition 24 #5 Companies need attractive career path for Business Analysts Most often the role „Business Analyst“ is ...
masVenta-business-analysis-value-proposition-201403 from Rainer Wendt, PMP, CBAP. Certificates and Trainings. The most important certificate is the CBAP