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Mastering personal brand

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Information about Mastering personal brand
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Published on March 7, 2014

Author: stellar247

Source: slideshare.net

Description

Part of my 1st Friday Free Webinar series. Today I covered mastering your personal brand. Learn more about my upcoming free webinars and classes at http://www.stellarmediamarketing.com/classes/online-classes/
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Please use the Chat feature in the meeting dashboard to ask questions. Can’t hear? Be sure you have called in or clicked the green phone icon Personal Branding Steps to Success Friday, March 7, 14

Brought to you by... Kelly Mirabella Stellar Media Marketing StellarMediaMarketing.com Friday, March 7, 14

Your Name Here 80 million names are Googled Daily, 77% of employers do a Google pre-screen on applicants, and 35% of these employers eliminate candidates based on negative content. Please use the Chat feature in the meeting dashboard to ask questions. Friday, March 7, 14

Brand You Step 1: Define the brand Please use the Chat feature in the meeting dashboard to ask questions. Friday, March 7, 14

Ask yourself... ✤ What makes me different? ✤ What would my customers and clients say is my greatest strength? ✤ What do I believe is my most noteworthy trait? ✤ What do I do to add value? ✤ What do I want to be known for? Please use the Chat feature in the meeting dashboard to ask questions. Friday, March 7, 14

Key Takeaways ✤ Forget the job title and focus on the value traits ✤ Be authentic - You don’t have to be perfect, you just have to be real ✤ Inject some personality. ✤ Buy into your own brand - if you don’t believe in you, why should anyone else? Please use the Chat feature in the meeting dashboard to ask questions. Friday, March 7, 14

Reputation Step 2: Start with where you are now Please use the Chat feature in the meeting dashboard to ask questions. Friday, March 7, 14

Where are you now? ✤ Google Yourself ✤ See yourself as others do ✤ Set up Google Alerts Please use the Chat feature in the meeting dashboard to ask questions. Friday, March 7, 14

Key Questions ✤ What are people saying about you? ✤ What are you saying about yourself? ✤ What are your branding strengths right now? ✤ What needs to be improved? Please use the Chat feature in the meeting dashboard to ask questions. Friday, March 7, 14

Remember Me Step 3: Be Memorable to increase brand awareness. Please use the Chat feature in the meeting dashboard to ask questions. Friday, March 7, 14

Being Memorable The key to any personal branding campaign is word of mouth marketing...but are you memorable? ✤ Leading with Value ✤ Concise targeting & mission in your message ✤ Consistent Branding ✤ Encompassing your brand in all you do Please use the Chat feature in the meeting dashboard to ask questions. Friday, March 7, 14

Photos Matter Be honest: Do you look the same in your professional and social media photos? If not, you have a branding problem. A professional headshot should meet the following requirements: 1.Focus on subject’s face with limited distractions 2.Subject should be smiling 3.Subject is wearing clothing that reflects their personal brand. 4.No sunglasses, no hat, no t-shirts with slogans or intricate patterns 5.Females no plunging necklines or large, dangling earrings Please use the Chat feature in the meeting dashboard to ask questions. Friday, March 7, 14

Encompassing your brand in all you do ✤ Online constancy ✤ ✤ ✤ Consistent photos and images Consistent wording & descriptions Offline Consistency ✤ Business cards that wow ✤ Marketing that connects ✤ 30 second commercials ✤ In all your communications Does it all tie together and consistently convey your personal brand? Friday, March 7, 14

Use Social Media to Help Boost Your Personal Brand Please use the Chat feature in the meeting dashboard to ask questions. Friday, March 7, 14

Homework ✤ Google Yourself ✤ See what others see ✤ Start forming your personal brand ✤ Update your social media profiles for both accuracy and privacy Please use the Chat feature in the meeting dashboard to ask questions. Friday, March 7, 14

Upcoming Webinars Grow Your Business with Email & Social Media Marketing – Sponsored by Constant Contact Date/Time: March 19th 11am to Noon MST Location: Your Computer Investment: FREE Social Media Made Simple – Sponsored by Constant Contact Date/Time: March 20th 11:30am to 12:30pm MST (followed by an optional 25 min live Q&A) Location: Your Computer Investment: FREE Making the case for mobile – Free Webinar – Sponsored by Constant Contact Date/Time: March 27th 11am to Noon MST Location: Your Computer Investment: FREE All class information and registration can be found at StellarClasses.com Please use the Chat feature in the meeting dashboard to ask questions. Friday, March 7, 14

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