Mastering Creativity in the Classroom

50 %
50 %
Information about Mastering Creativity in the Classroom
Entertainment

Published on November 23, 2007

Author: DC_Cloepatra

Source: authorstream.com

Helping Your Students Master Their Own Creativity in the Entrepreneurship Classroom:  Helping Your Students Master Their Own Creativity in the Entrepreneurship Classroom by Jeffrey A. Stamp, PhD Assistant Professor and Chair of Entrepreneurship College of Business and Public Administration Slide2:  Are students creative? Can students create? What do they think about? Can they be taught to think entrepreneurially? Are they capable of experiencing serendipity? Slide3:  Dr. J’s children Slide5:  Entrepreneurship is the essence of advantage. Slide6:  The process of creating value by bringing together a unique package of resources to exploit an opportunity. Morris et al. Slide7:  Creativity: Is the art of expanding possibility. - Anthony Weston “Creativity for Critical Thinkers” Slide8:  Creativity: is the ability to cast a situation or challenge or problem in a new light and thereby open up the possibilities in it that were not evident before. - Anthony Weston “Creativity for Critical Thinkers” Slide9:  Creativity is the process of divergent thinking in search of an opportunity. Stamp The Entrepreneurial Context To search is about disciplining your mind to be alert to what you might find. Framework Context:  Framework Context “search” “pursuit” Creative Process Entrepreneurial Process Slide11:  All ideas deserve to exist. Ideas are not created equal! …but they are a part of your life. But not all ideas deserve to be in the marketplace. Addressing Opportunity:  Addressing Opportunity a b Conventional Thinking Entrepreneurial Thinking Slide13:  Problems: are our opportunities to change the world. Nothing less than that. - Anthony Weston “Creativity for Critical Thinkers” Slide14:  Serendipity Serendipity: unsought for accidental discovery (associated with chance, providence and luck). Serendipity: accidental sagacity. Looking for “A” and finding “B.” (Walpole, 1754) Serendipity: empirical research that is fruitful that yields unexpected useful results. (Merton, 1949) Slide15:  Serendipity Serendipity is the essence of creativity. Serendipity: “meaningful coincidence” Recognizing matching pairs of events that are meaningful rather than causally related. (de Rond, 2005) Serendipity: “controlled sloppiness.” (Bygrave, 1989) Slide16:  Creativity is the ability to look at the ordinary and see the extraordinary. DeWitt Jones Photographer, National Geographic What is Creativity? getting the students to see connections where they aren’t readily obvious Slide17:  Habits: become blinders to creativity. - Anthony Weston “Creativity for Critical Thinkers” Slide18:  The tree is not always brown! Slide19:  “Set” Thinking: Solutions to perceived stimulus derived from memory recall from past successful patterns. - Anthony Weston “Creativity for Critical Thinkers” Slide20:  Creativity is the process of removing the hurdles to perception that leads to a new awareness of reality. Stamp What is Creativity? getting the students over their hurdles to see connections where they aren’t readily obvious Slide21:  The Real Business Reality? People love to kill IDEAS! Slide22:  There are no PROBLEMS. Only Challenges Yeah But… OPPORTUNITIES Slide23:  Why do you kill ideas? Yeah But… Separate Creation from Evaluation Your first instinct is to apply your own personal scale! Definitely Definitely STUPID REALLY COOL 0 1 2 3 4 5 6 7 8 9 10 Slide24:  It all starts with an idea! So let’s create one! The Entrepreneurial Process What Does It Take To Be Successful? Slide25:  A hammer A spatula A flyswatter What’s The Idea? Look Past The Stereotype And Use Stimulus A Frisbie A Snowshoe A Device To Transport Aliens Slide26:  Never Give Up Don’t Kill The Newborn Idea Breakthroughs Contradict History Use Stimulus Fun is Fundamental Overlooking the Stereotypes Rules of Creativity Slide27:  1.) Fire-proof insulation Top 5 Ideas for the Paddle National Student Competition 5.) Driver salutation gift set 4.) Cross-walk paddles 3.) CD Holder 2.) Velcro catch game Slide28:  Creative Rule of Thumb Create ideas that are fifteen minutes ahead of their time … not light-years ahead. Attitudes vs. Needs Slide29:  The Power of Stimulus And you already know, be ready for anything… Slide30:  Word Association “free association” Developing “Mental Fluidity” Slide31:  Think about your CONTEXT. Your first impressions are your guide. Do not over-think… it spoils the output. Slide32:  What do you see? Slide35:  Example Unrelated Stimulus Task: Invent A New Candy for Kids Client: VanMelle Candy Company Location: Netherlands Participants: 26 VanMelle Country Managers and Eureka! Trained Brains® WARNING: NOT POLITICALLY CORRECT Slide36:  Initial Stimulus: A Toy Gun Response: Make Candy You Can Shoot Response: Make Bullets Kids Can Bite With Red Blood Inside Response: Make Silver Bullets Like the Lone Ranger Had Response: Make Little Candy Bullet Wounds that Bleed Response: Make Candy Named After Famous Assassins Response: Make a Gun that You Shoot Into Your Mouth Response: Make a Gun that Shoots Sometimes and Other Times It Doesn’t Response: Make a Russian Roulette Gun Response: Make a Russian Roulette Candy With Surprises Inside Response: Make Candies that Are Like Fire Balls or Fruity Fruit Response: Make It So You Can’t Tell If It’s Hot or Fruity Unrelated Stimulus… Slide37:  Unrelated Stimulus Slide38:  The Creative Process The basis of Stimulus response Traditional Model:  Traditional Model Individual Brainstorming Brand Building: Explore Stimulus:  Brand Building: Explore Stimulus • Fuel Your Brain • Sights, Sounds, Smells • Stretch beyond your boundaries • Customer Needs & Aspirations Stimulus Available # of practical ideas invented Low Stimulus Medium Stimulus High Stimulus 22 38 47 Use your brain like a:  COMPUTER Stimuli sets off a CHAIN Reaction!!! Use your brain like a Stimuli Sets Off A Chain Reaction of Ideas:  Stimuli Sets Off A Chain Reaction of Ideas Where To Go On Spring Break?:  Where To Go On Spring Break? Where To Go On Spring Break?:  Where To Go On Spring Break? Slide45:  Stimulus Response Method Imagery Relevance Asking the Right Questions Running your entr-code script Contingent Serendipity - looking for A, then finding B - two acausal events that have meaningful coincidence - effectuation among variables or events. Slide46:  Dynamic Framing Think (solve or find a problem) (isolate “set thinking” ideas) Search (reflect and look for connections) (de-contextualize via divergence) Discover (give yourself many options) (develop many “contingent hooks”) Live (look through the customer’s eyes) (change happens with real benefits) Slide47:  The Role of Problem Finding 1.) What is a product? 2.) What is a customer? Slide48:  What is This? Slide49:  HP makes more money on ink than printers. It starts with a Strategy HP Business Model 2. printers are static, they sit on desks. 3. printers print on paper and other 2-D stock. Slide50:  The Student Results Slide51:  Entrepreneurship is an aspect of action. The human brain is an “sensory” action machine. Use “time” and “change” as natural textures for sensory inputs to cue the need state for which the entrepreneur is “alert” to new possibilities. The “idea” must conform to external constraints. Exercising Your Entrepreneurial Alertness Why does Stimulus-Response Work? Working with Stimulus:  Working with Stimulus Two types: Related / Unrelated Acts as a proxy for cognitive sensory perception Produces an “mental image” Tells a story Elicits a memory Permission to “look” Protection from being “wrong” Provides “idea ownership” Slide53:  Strategic Overview: To force the mind to make associations that the “educated” brain would avoid. A practical way to do Divergent Thinking A collection of three strategically focused lists, each with six options, are smash associated by rolling three dice. It’s A Powerful Process For Mixing Stimuli Types • RELATED STIMULI • UNRELATED STIMULI Example:  Example Create A New Board Game Step 1: Define Task Write your task at the top of the page Be as specific as possible Example:  Identify three key areas to explore & write at top of the three columns STEP 2 Example THEME AUDIENCE MATERIALS Create A New Board Game Example:  3. List 6 options for each area STEP 3 Example THEME AUDIENCE MATERIALS Create A New Board Game 1. Food, Food, Food 2. Family Reunion 3. Laughter 4. Best/Worst 5. Gossip 6. Sex and Rock & Roll 1. Seniors 2. Couples Only 3. College Age 4. Roseanne 5. Yuppies 6. Teens 1. Invisible Ink 2. Nylon 3. Bouncing Balls 4. Sponge Rubber 5. Kites/Gliders 6. Masking Tape Example:  THEME AUDIENCE MATERIALS This 666 Resulted In… Example 1. Food, Food, Food 2. Family Reunion 3. Laughter 4. Best/Worst 5. Gossip 6. Sex and Rock & Roll 1. Seniors 2. Couples Only 3. College Age 4. Roseanne 5. Yuppies 6. Teens 1. Invisible Ink 2. Nylon 3. Bouncing Balls 4. Sponge Rubber 5. Kites/Gliders 6. Masking Tape Create A New Board Game Example:  6. Sex and Rock & Roll 6. Teens 6. Masking Tape Example Slide59:  What is a Concept? Slide60:  1.) Consumer centric idea. 2.) An asset of opportunity. 3.) Contains the “3 Laws.” 4.) Testable hypothesis. 5.) Framework from which a feasibility plan emerges. The Concept Slide61:  Features Are NOT Benefits Features are the • Facts • Figures • Technology • and Details That make up your offering The Real Keys To Sales Success:  Law #1: Overt Benefit • What’s in it for me? Law #2: Real R.T.B. • Why should I believe you? Law #3: Dramatic Difference • Why should I care? • Will I care enough to change? The Real Keys To Sales Success Winning Customers Growing Profit Margins Slide63:  The missing piece is RELEVANCE Big ideas aren’t truly innovative until the customer displays the behavior of purchase. Relevance drives Response CONTEXT Slide64:  is relative to a Target Audience Target Occasion or Target Problem Overt Benefit Slide65:  The Worry-Free Candle The safer way to burn is Worry-Free The facts speak for themselves, 3 out of 4 dorm fires are caused by unattended candles. Make a conscience choice to burn responsibly, when you choose candles try the new Worry-Free Aroma Candle from Luxhouse. Made with a revolutionary patented design, the Worry-Free Aroma Candle will extinguish itself automatically after approximately 2 hours. That’s because this traditional looking candle on the outside, contains a unique wicking system that separates the wick at intervals with a small metal disk that prevents the continuation of burning. Safer than regular candles that can burn to the bottom allowing the flame to spread. And after each use, you can simply remove the metal disk to find a fresh wick waiting underneath to be lit. Don’t let an unattended burning candle flame out your evening. Next time choose the Worry-Free Aroma Candle. Available in many popular aroma therapy scents. Rating Concepts:  Rating Concepts Reason To Believe (High, Medium, Low) Adoption Hurdle (High, Medium, Low) Overt Benefit (High, Medium, Low) Dramatic Difference (High, Medium, Low) Slide67:  Biz Plan Deficiencies 1.) No clear demonstration of need. 2.) Can’t define a realistic competitive advantage. 3.) Don’t understand path to profitability. Slide68:  If you don’t like something, change it. If you can’t change it, change the way you think about it. – unknown creative Slide69:  Those who wish to sing, always find a song. – Swedish proverb jeff.stamp@und.edu

Add a comment

Related presentations

Related pages

3 Ways to Teach for Creativity in the Art Room - The Art of Ed

Magazine / 3 Ways to Teach for Creativity in the Art Room. ... To include more creativity in your classroom try the ... How Mastering Art Room ...
Read more

Mastering Creativity in the Classroom, SlideSearchEngine.com

Mastering Creativity in the Classroom Entertainment presentation by DC_Cloepatra
Read more

Cultivating Creativity in the Classroom | Psychology Today

... should creativity be cultivated in the classroom? ... to devalue mastering the teaching of creativity in ... Cultivating Creativity in the Classroom.
Read more

Creativity In The Primary Classroom - coldincrease.gstlfdc.com

20-10-2016 1/2 Creativity In The Primary Classroom Creativity In The ... http://coldincrease.gstlfdc.com/readpdf/introduction-to-mastering-physics ...
Read more

Creativity for Learning Biology in Higher Education

Creativity for Learning Biology in Higher ... activities cover the classroom ... learning the content and mastering the creativity skill should ...
Read more

Creativity: Mastering Your Creativity | Vibloo

Creativity: Mastering Your Creativity ... Trainers can offer Video, Online & Classroom courses on Vibloo. Read More . Quick Links. All Courses; Contact Us ...
Read more

The Innovator's DNA: Mastering the Five Skills of ...

This item: The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators by Jeff Dyer MP3 CD $9.99. In Stock. ... to enhance creativity in your life.
Read more

1 Developing Critical Thinking Skills in the High School ...

1 Developing Critical Thinking Skills ... classroom supports the findings of ... These skills include ―broad concepts such as creativity ...
Read more

CreativeLive: Free Live Online Classes - Learn. Be Inspired.

Take free live online classes taught by the world's most inspiring instructors. Join CreativeLive and start learning new creative & business skills ...
Read more