Published on September 29, 2015
1. Kelly Autenrieth | email@example.com | @brandwatch | #brandwatchtips Masterclass Query & Workshop
2. #brandwatchtips Introductions
3. #brandwatchtips Hello/ Queries Let’s introduce ourselves to Queries ● What you want to search for & how to search it ● Queries are at the heart of Brandwatch Analytics ● Every action within the platform reflects back to the Query Characteristics of a Query ● Web crawlers ● Keywords + Operators ● 40+ languages ● Global conversation Any topic, use case, or question you’re looking to answer
4. #brandwatchtips Keywords & Operators / The “What” & The “How” Keywords How can we use 4,096 characters? ● Inclusion Terms: what do you need? ● Context Terms: what would you like? ● Exclusion Terms: what’s the garbage? Operators Press * for the Operator ● Give support and structure to our search ● 20+ choices using Boolean logic ● Like grammar & punctuation in our sentences - necessary and can change what we want to get across
5. #brandwatchtips Workshop/ Let’s Go! Goal Create a Query to find out the most popular tourism destinations and activities in California Let’s get to it! ● Create a new Query using keywords & operators ● What are some keywords for trip ideas, activities, tourist must- do’s? ● Book my vacation! Inclusion California / Context tourism activities / Exclusion ??? Operators “” / AND / OR / NOT / NEAR/x / ()
6. #brandwatchtips Questions & Feedback
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