Published on February 19, 2014
A producer collective of independent creatives working collaboratively in order to develop sustainable models for careers in content production and distribution. Collective Overview Spring / Summer | 2014
Formed in 2013 by Sound Groove Entertainment and Trip Digital Inc., #MassivelyEpic is a producer collective of artists, musicians, DJs and performers, with the aim of working collaboratively in order to develop a sustainable model for an independent creative career. Since July we have been partnering with community organizations, businesses and artists to produce educational workshops (#ArtistEngage) and distribution outlets (#ArtistTransform, #MassivelyEpic Radio, #Undergroove, and #Groovelust), along with original productions, live performances, weekly radio broadcasts, private and public showcases and parties. Our vision is to be the leading independent creative content resource platform built by artists and entrepreneurs from the ground-up.
PARTNERS COLLABORATORS Working with Partners and Sponsors, we create opportunities and resources, that connect Collaborators, Partners and Sponsors with prosumers. SPONSORS CONTENT OPPORTUNITIES PROSUMERS
CONTENT OPPORTUNITIES Through opportunities, we are developing a platform of sustainable business models for creative collaborators. PARTNERS DEVELOPMENT & PACKAGING COLLABORATORS SPONSORS PRODUCTION & DISTRIBUTION PERFORMANCE & INTEGRATION PROSUMERS
COLLABORATORS PRODUCTION & DISTRIBUTION PRODUCTION: Distribution: Working with collaborators we help connect artists, musicians and performers with opportunities to work on collaborative projects. Through a network of industry contacts, and over 60 combined years of experience, we have the ability to help collaborators register and license their content as well as provide access to the right contacts to gain additional distribution opportunities for their studio or live performance and recorded content. Resources are provided by partners and sponsors, allowing emerging creatives access to topquality equipment for production, recording, performance and distribution of original content.
Partners DEVELOPMENT & PACKAGING development: packaging: As a talented group of business minded creatives, we work with partners to leverage existing assets by turning them into new content driven ideas and activations. Working with a developed idea, we help partners source strategic partnerships to solicit sponsors and bring the idea to life. From NBA basketball teams, to tech start-ups, venue owners, promoters and non-profit organizations looking innovative content opportunities. As a full service partner, we can streamline audio production idea development, packaging and execution for events, showcases, panels, pop-ups, concerts or activations.
sponsors PERFORMANCE & INTEGRATION performance: integration: As a full service creative collective, we can streamline audio production and performance of DJs, live Musicians, and Artistic Performers for single events or event series. Working with sponsors, partners and collaborators, we provide strategic thought leadership and execution of content ideas targeted at prosumers, through entertainment and performance experiences. Performances can be original concepts or overlays to existing ideas. Successful integration comes from great upfront planning.
OPPORTUNITIES COLLABORATORS PRODUCTION & DISTRIBUTION PARTNERS DEVELOPMENT & PACKAGING SPONSORS PERFORMANCE & INTEGRATION Collaborate with #MassivelyEpic today if you are an Artist, Musician, Producer or Creative to gain access to a collaborative collective of support and opportunities for content creation and distribution. Partner with #MassivelyEpic today if you are a venue owner, promoter, provider, start-up or non-profit organization and develop new content opportunities by leveraging existing assets. Sponsor #MassivelyEpic projects or hire our collaborators for a project that you are producing. Gain access to new niche audiences through engaging content experiences that are integrated strategically into future or existing plans. Visit http://artisttransform.com today to submit your content. Email firstname.lastname@example.org today to connect. Email email@example.com today to connect.
CONTENT PACKAGES EVENT AUDIO PRODUCTION Our 20,000 Watt JBL Professional Portable Sound System will delivers premium sound for most event spaces up to 8,000 sf. Core System Components: - PRXLF 718 18” subs - PRXLF 725 Double 12” mids - PRX 715 15” tops - PRX 712 12” monitors DJ / LIVE MUSIC PERformance #MassivelyEpic collaborators include some of NYC and the countries top independent artists, musicians and DJs. We can provide custom, original or curated music solutions. DJ/Producer Performance: - Single, or multiple hour sets, for DJing, custom performance, Emcing. Live Band Performance: - Single 4 song, medium 8 song or multi-set performances. PERFORMANCE INTEGRATION Streamline production with a combination of Event Audio Production, Performance and customization to create an integrated experience that provides the most optimal live and post-production content. Overlay into an existing activation or work with us to help develop a new concept, original score or livestreamed event.
>> CASE EXAMPLE 1: AUDIO PRODUCTION & PERFORMANCEs MANUFACTURE NY | LAUNCH NYC | FEB 2014 CHALLENGE SOLUTION From the pages of international press to In our minds, the Fashion Industry, is a lot like their sister Music and Marketing industries, and is also on the path toward revolution. the desks of major NYC fashion executives, there is a passionate conversation brewing -- How do we create a New York Fashion Week experience that makes sense to designers, press, buyers, and the fashion loving public? With an intention to carve out a new sustainable model in the music industry, we found a niche within the “new” fashion industry. Launch NYC is a strategic platform to bring our vision a step closer life. Keith Shocklee Productions and #MassivelyEpic partnered to sponsor and produce the sound for Launch NYC 2014.
>> CASE EXAMPLE 3: RAPstation.com | Weekly radio show #MEradio | spectrum city b-side | t/th 9p CHALLENGE SOLUTION It has been and still is, a challenge for #MassivelyEpic Radio airs every Tuesday Night at 9P ET. Bringing Groove to the Island, Ravin Dave curates the show featuring a combination of DJ sets and independent artists from across the country. independent artists to get their voice heard. Anyone can write a song, but how do you get people to listen? How can we leverage our access to a global platform to help independent emerging artists, musicians and producers get their voice heard? Spectrum City B-Side Radio airs every Thursday Night at 9P ET. Going CRATE DIGGING into the world of Open Source Music to find and Play "dope music" the word "genre" doesn't apply. From "Old Skool to Future Skool" we focus on the "B-Side". Sparked by Keith Shocklee (Public Enemy/Bomb Squad) and DJ Journey.
>> CASE EXAMPLE 4: Absolut transform | top 5 finalists National Competition | DEC 2013 CHALLENGE SOLUTION It has been and still is, a challenge for #ArtistETransform was our second campaign initiative designed to recruit artists to and build awareness about our collective. independent artists to get their voice heard. Anyone can write a song, but how do you get people to listen? How can we raise money as a collective in order to fund upstart costs and studio space? Absolut happen to launch a creative artist fund campaign around the same time, so it was a natural fit to enter for a $20,000 grand prize. Through social and voting we drew enough votes for our entry to be selected as a top five finalist by Pitcfork Media.
>> CASE EXAMPLE 2: #ARTISTENGAGE Education workshops MUSIC building | cbgb festival | aug 2013 CHALLENGE SOLUTION When Change is the only constant, #ArtistEngage is a workshop series that Educates Artists through collaborative dialogue in order to Encourage participation, Action and evolution in our community. And The game has changed, How are you changing your game? Artists today need to think in a different way in order to create less noise and more signal through the application of strategy, tactics, and measurement with digital tools. The workshop series took place over the course of eight weeks in partnership with the Music Building and CBGB Festival, featuring independent artists - PUI Tribe, CILVER, Damhet, and industry veterans Camile Barbon, Keith Shocklee, and Rich Pagano.
COLLABORATORS SINGer/Songwriter KEITH SHOCKLEE DJ JOURNEY LIVE HIP HOP-ROCK DJ JULIA GUNZ DJ FLASH GEE RL THE COMEBACK KID LIVE ELECTRO-POP DANCE PERFORMERS IRENE FONG MICHAEL SAAB RAVIN DAVE
CO-FOUNDERS SOUND GROOVE ENTERTAINMENT CONTENT STRATEGY, PACKAGING & PARTNERSHIPS Whether writing a song or building a content marketing plan, the strategic steps are very similar. We help creators and sponsors alike take abstract concepts to create the right products with the right execution and measurement plan. Projects include content strategy, development, engagement, brand development and planning, ideation, concepting. TRIP DIGITAL SOUND DESIGN PRODUCTION, LICENSING & DISTRIBUTION Throughout every step of the production, registration and distribution process, we work with creators and sponsors to ensure top quality crafting of their products, as well as adherence to the proper distribution strategy and release. Projects include composition, development, recording, instrumentation, production, registering, copyright, licensing. Keith Shocklee or Wizard K-Jee, is an American hip hop producer and DJ. He was an original member of Public Enemy and The Bomb Squad. He has contributed his talent to several albums including It Takes A Nation Of Millions To Hold Us Back and Fear of a Black Planet. Public Enemy was inducted into the Rock and Roll Hall of Fame in 2013. Shocklee also co-produced the singles "Bring the Noise” and "Fight The Power," which were included on Rolling Stone’s list of the “500 Greatest Songs Of All Time.” Keith is currently working in both the music and tech industries to push forward future culture, while educating about the history of Hip Hop in order to help preserve the past.
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