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Published on January 8, 2008

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Massachusetts Corporate Wetlands Restoration Partnership:  Coastal America Retreat June 27-29, 2000 Massachusetts Corporate Wetlands Restoration Partnership Christy Foote-Smith, Director Wetlands Restoration & Banking Program Massachusetts Executive Office of Environmental Affairs Wetlands Restoration & Banking Program:  Wetlands Restoration & Banking Program Pro-active (non-regulatory) Community-based (grassroots) Partnership-based (federal, state, community, non-profit, corporate) Watershed-based (priority sites that can help heal our watersheds) Wetlands Restoration & Banking Program:  Wetlands Restoration & Banking Program Established administratively in 1993 Coastal America Agreement 1994 “Resolution to Restore Massachusetts Wetlands” - inland and coastal Over 100 projects assisted Over 300 acres restored $3 million in federal support to $1 million state and local Coastal America Agreement 1994 :  Coastal America Agreement 1994 “Resolution to Restore Massachusetts Wetlands” How are Wetland Restoration Sites Identified?:  How are Wetland Restoration Sites Identified? Watershed Wetlands Restoration Plans Atlases of degraded salt marshes GROWetlands* site nominations *Groups Restoring Our Wetlands How Much Can We Restore?:  How Much Can We Restore? WRBP is identifying restoration opportunities watershed-by-watershed Neponset River Watershed Wetlands Restoration Plan identified 171 potential projects WRBP plans to complete WWRPs for 27 watersheds statewide in 10 years How Much Can We Restore?:  How Much Can We Restore? Secretary Bob Durand’s Wetlands Restoration Goal: “Restore 3,000 acres of wetlands by 2010” Executive Office of Environmental Affairs How Does WRBP Assist Wetland Restoration Projects?:  How Does WRBP Assist Wetland Restoration Projects? help Project Sponsor develop and implement a project Work Plan help identify technical assistance and funding needs may provide direct assistance or help project sponsors obtain technical assistance and funding from other partners (e.g., federal partners, CWRP) Who Are WRBP’s Partners?:  Who Are WRBP’s Partners? CWRP Corporate Partners Federal agencies through Coastal America Non-profit organizations Watershed Teams Communities Example GROWetlands Project Joppa Flats, Newburyport:  Example GROWetlands Project Joppa Flats, Newburyport Example GROWetlands Project Joppa Flats, Newburyport Pre-Construction:  Example GROWetlands Project Joppa Flats, Newburyport Pre-Construction Example GROWetlands Project Joppa Flats, Newburyport:  Example GROWetlands Project Joppa Flats, Newburyport During Construction Example GROWetlands Project Joppa Flats, Newburyport:  Example GROWetlands Project Joppa Flats, Newburyport Post-Construction Example GROWetlands Project Hatches Harbor, Provincetown:  Example GROWetlands Project Hatches Harbor, Provincetown Example GROWetlands Project Hatches Harbor, Provincetown:  Example GROWetlands Project Hatches Harbor, Provincetown Example GROWetlands Project Sagamore Marsh, Bourne/Sandwich:  Example GROWetlands Project Sagamore Marsh, Bourne/Sandwich Example GROWetlands Project Sagamore Marsh, Bourne/Sandwich:  Example GROWetlands Project Sagamore Marsh, Bourne/Sandwich What is the Corporate Wetlands Restoration Partnership?:  What is the Corporate Wetlands Restoration Partnership? Public-private partnership Non-regulatory Corporate donations Support for wetlands restoration Statewide program Managed by EOEA Wetlands Restoration & Banking Program Primary Goal of CWRP:  Primary Goal of CWRP “restore significant but impaired wetland ecosystems and promote biological diversity.” Additional CWRP Goals:  Additional CWRP Goals Foster positive working relationships among corporations, government agencies, non-profits, and communities Support EOEA Secretary Bob Durand’s goal to restore 3,000 acres of Massachusetts wetlands by 2010 Provide matching funds to leverage federal and other grants Current Corporate Partners:  Current Corporate Partners Boston Edison Capaccio Environmental Engineering, Inc. Clean Harbors Duke Energy Corporation Earth Tech ECAP ENSR Epilson Associates, Inc. ERM Group Foundation ERM-New England Genzyme Massachusetts Electric Company Polaroid Corporation Raytheon Company The Foxboro Company Massachusetts Lead Corporation: The Gillette Company Southeast Massachusetts Lead Corporation: PG&E Generating Current Non-Profit CWRP Partners:  Current Non-Profit CWRP Partners Associated Industries of Massachusetts Association of Mass. Wetland Scientists Boston Natural Areas Fund Charles River Watershed Association Connecticut River Watershed Council Environmental Business Council - New England Environmental League of Massachusetts Friends of Hall’s Pond Greater Boston Real Estate Board Ipswich River Watershed Association Massachusetts Association of Conservation Commissions Massachusetts Audubon Society Merrimack River Watershed Council Nashua River Watershed Association Neponset River Watershed Association New England Aquarium Parker River Clean Water Association Saugus River Watershed Council Second Nature SuAsCo Watershed Coalition Sudbury Valley Trustees Taunton River Watershed Alliance The Nature Conservancy UMass Boston - Urban Harbors Institute Coastal America Partners:  Coastal America Partners US Department of Agriculture US Air Force US Army US Department of Commerce US Department of Defense US Department of Energy US Department of Housing and Urban Development US Department of the Interior US Navy US Department of Transportation Environmental Protection Agency Executive Office of the President What are the Benefits to CWRP Corporate Partners?:  What are the Benefits to CWRP Corporate Partners? Public recognition for community involvement. Media coverage of program announcements, ground breaking ceremonies, and award events. Improved communications with community groups, environmental non-profits, and government agencies. Identification with highly visible projects with significant environmental returns. CWRP Public Relations Plan Key Elements:  CWRP Public Relations Plan Key Elements EOEA-Sponsored Media Events Tours Groundbreakings New Partner Welcome Ceremonies Kick-Off Events Award Ceremonies Other Newsworthy Events CWRP Public Relations Plan Key Elements:  CWRP Public Relations Plan Key Elements EOEA Media Outreach Press Advisories and Media Releases Press Kits for all Events National, State, Local Media Press Follow-Up CWRP Public Relations Plan Key Elements:  CWRP Public Relations Plan Key Elements Site Installations Signs at restoration sites provide information about the project and highlight corporate, government, and non-profit contributions CWRP Public Relations Plan Key Elements:  CWRP Public Relations Plan Key Elements Public Outreach Materials Prospectus - detailed program description CWRP Brochure Special CWRP section in “Massachusetts Wetlands Restoration News” Articles in trade publications, on-line news services, and newsletters Exhibits and displays at trade-shows and other events Website (coming soon!) CWRP Public Relations Plan Key Elements:  CWRP Public Relations Plan Key Elements Partner-Initiated Media Relations Company PR departments share the CWRP story with media in cooperation with EOEA Partner-centered stories reach customers, vendors, and potential clients Information in Annual Reports and other public materials Corporate web site information Telling the story in business and trade publications CWRP Public Relations Plan Key Elements:  CWRP Public Relations Plan Key Elements Internal PR Telling the CWRP story in employee newsletters and bulletins CWRP Public Relations Plan Deliverables:  CWRP Public Relations Plan Deliverables Press release at time of new partner recognition ceremony Certificate of membership suitable for display Invitations to site tours, press events, recruitment meetings, groundbreakings, etc. Ongoing mention as partner in outgoing press, CWRP literature, exhibits and presentations Opportunity to publicize through company PR CWRP Events:  CWRP Events Charter Member Recognition January 13, 2000 CWRP Events:  CWRP Events Sagamore Groundbreaking April 10, 2000 Sally Yozell, Deputy Assistant Secretary of Commerce CWRP Events:  CWRP Events Sagamore Groundbreaking - April 10, 2000 CWRP Events/Signage:  CWRP Events/Signage Sagamore Groundbreaking April 10, 2000 CWRP Recruitment Techniques:  CWRP Recruitment Techniques Corporate partner contacts Business organization member lists Business organization events Trade shows CWRP-sponsored events Geographic focus areas Media coverage Networking, networking, networking!! Southeastern Massachusetts CWRP Initiative Target Watersheds:  Southeastern Massachusetts CWRP Initiative Target Watersheds Southeastern Massachusetts CWRP Initiative Purpose:  Southeastern Massachusetts CWRP Initiative Purpose Through the cooperative efforts of CWRP corporate and non-profit partners, EOEA, federal Coastal America partners, and communities - identify and restore significant wetlands within Southeastern Massachusetts watersheds. Southeastern Massachusetts CWRP Initiative Kick-Off Breakfast - June 13, 2000:  Southeastern Massachusetts CWRP Initiative Kick-Off Breakfast - June 13, 2000 Southeastern Massachusetts CWRP Initiative Funding Priorities:  Southeastern Massachusetts CWRP Initiative Funding Priorities Priority 1: Identify potential wetland restoration sites through watershed wetlands restoration planning Priority 2: Implement restoration projects at priority sites Priority 3: Advance the science of wetland restoration by conducting monitoring and research at key sites Funding Priority #1 Watershed Wetlands Restoration Plans Funded to Date:  Funding Priority #1 Watershed Wetlands Restoration Plans Funded to Date Narragansett Bay/Mt. Hope Bay Shore - PG&E Generating, EOEA, Army Corps of Engineers Ten Mile River Watershed - EOEA, Army Corps of Engineers Funding Priority #1 Watershed Wetlands Restoration Plans NOT Match-Funded at This Time:  Funding Priority #1 Watershed Wetlands Restoration Plans NOT Match-Funded at This Time Taunton River Watershed - EOEA and your company? South Coastal Watershed - EOEA and your company? Buzzards Bay Watershed - EOEA and your company? CWRP Potential Partners Portfolio:  CWRP Potential Partners Portfolio LOGO!! Brochure Prospectus Expression of Interest Form (corporate and non-profit) Public Relations Plan, Press Clips, Sample Press Release “What your gift will buy” How Do Companies Become CWRP Partners?:  How Do Companies Become CWRP Partners? Fill out an Expression of Interest Form Meet with CWRP staff to discuss the program Select an appropriate donation type and amount Sign a CWRP Agreement with EOEA What Are the CWRP Corporate Donation Options?:  What Are the CWRP Corporate Donation Options? Monetary (any amount) In-kind services (technical services that directly support wetland restoration such as civil engineering, mapping, botanical analyses, hydrologic modeling, project management) Combination of monetary and in-kind 10% contribution to program administration is requested What Types of Projects Does CWRP Fund?:  What Types of Projects Does CWRP Fund? Watershed Wetlands Restoration Plans Wetland Restoration Project Implementation Restoration Research and Education Projects How Are Monetary Donations Handled?:  How Are Monetary Donations Handled? Checks are deposited in the EOEA Natural Resources Damages Trust Fund EOEA Secretary has sole authority to authorize expenditures from the Trust Annual reports of expenditures provided to each partner Amounts of donations are kept strictly confidential How Are CWRP-Funded Projects Selected?:  How Are CWRP-Funded Projects Selected? Partner may specify a project, or.. WRBP identifies restoration opportunities CWRP Advisory Board reviews project proposals and recommends funding Secretary Bob Durand makes final selection Funding decisions must be consistent with terms of the CWRP Agreements How Are In-kind Service Donations Directed to Projects?:  How Are In-kind Service Donations Directed to Projects? Partner may specify a project, or.. WRBP identifies restoration opportunities CWRP Advisory Board reviews project proposals and recommends allocation of services Secretary Bob Durand makes final selection Decisions must be consistent with terms of the CWRP Agreements CWRP Advisory Board:  CWRP Advisory Board John MacKenzie, The Gillette Company* Tom Powers, PG&E Generating Daniel Moon, Environmental Business Council - NE Wayne MacCallum, Division of Fisheries & Wildlife Tom Skinner, Coastal Zone Management Rich Kleiman, EOEA Watershed Team Leader Ron Manfredonia, EPA Region I Wayne Klochner, The Nature Conservancy Rich Delaney, UMass - Urban Harbors Institute *Massachusetts Lead CWRP Corporation CWRP Program Details:  CWRP Program Details FULLTIME staff a necessity Legal support is critical Tracking system for incoming donations, both monetary and in-kind, and for expenses Model agreements for monetary and in-kind donations can be modified (somewhat) to suit donor Detailed procedures for processing agreements and handling checks avoid problems Progress to Date Building the Program:  Progress to Date Building the Program 17 Corporate Partners $1 million in monetary and in-kind services contributions 12 new Agreements under development 24 Non-Profit Partners 7 Projects recommended by CWRP Advisory Board Progress to Date Project Funding:  Progress to Date Project Funding 7 Projects recommended for CWRP funding to date Total CWRP donations for 7 projects = $171,000 Total state/federal shares for 7 projects = $700,000 Ratio of non-corporate to corporate $ = 4:1 Progress to Date Environmental Benefits:  Progress to Date Environmental Benefits 75 acres of salt marsh restoration project support Two research projects and support for major research program development Restoration Plans for 4 watersheds covering 80 Massachusetts towns - about 20% of the state Progress to Date Environmental Benefits:  Progress to Date Environmental Benefits Thank you!:  Thank you! John MacKenzie The Gillette Company Slide57:  Thank you!

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