Mashups, Mindshare and Money

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Information about Mashups, Mindshare and Money

Published on December 24, 2007

Author: narain

Source: slideshare.net

Description

A presentation made on India's first Yahoo! Pipe's camps regarding Mashups, future, mindshare and monetization possibilities. This presentation talks about the present status of Mashups worldwide, their progress, monetization possibilities and potential threats of shaping up as an industry by itself

Mashups, Mindshare & Money R.L.Narayanan Director Equvia Webservices

About Me Founder & Director for 360 Degree Interactive / Equvia Webservices Built a Visual collaboration product with Indian development team Worked with enterprise customers like Intel, Microsoft, Hindustan Level and others Co-lead organizer in Proto – A showcase for technology startups in India Blogger, Technologist, Financial Planner, Semantic Web Evangelist, Geek-by-heart and not by code 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices

Founder & Director for 360 Degree Interactive / Equvia Webservices

Built a Visual collaboration product with Indian development team

Worked with enterprise customers like Intel, Microsoft, Hindustan Level and others

Co-lead organizer in Proto – A showcase for technology startups in India

Blogger, Technologist, Financial Planner, Semantic Web Evangelist, Geek-by-heart and not by code

API is the new HTML Data is the new Adobe Photoshop SOAP, REST, variants of XML-RPC are all data distribution mechanism and will be the defacto language of the future 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices / narain at gmail.com Mashups

API is the new HTML

Data is the new Adobe Photoshop

SOAP, REST, variants of XML-RPC are all data distribution mechanism and will be the defacto language of the future

Mashups - Mindshare 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices

Mashups - Mindshare 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices

Overview of Mashup economy 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices Its too Geeky to understand and code APIs are controlled by large companies, without any common, clear SLAs Developer Egomania Most of the mashup’s are fun & not business Common user enabling is too far away No critical mass to achieve recognition Very less commercial value in APIs [Stock Mkt Data, Local Business on Maps]

Its too Geeky to understand and code

APIs are controlled by large companies, without any common, clear SLAs

Developer Egomania

Most of the mashup’s are fun & not business

Common user enabling is too far away

No critical mass to achieve recognition

Very less commercial value in APIs [Stock Mkt Data, Local Business on Maps]

All Great. SHOW ME MONEY. 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices

05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices

Money in Mashups 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices Making money in Mashups are real hard There are fewer companies / small firms making money on Mashups The future of making money in mashups lies in 3 areas Contextual mapping of local advertising on Maps Data mashups, which enables e-commerce [Stock Data, Amazon Book sales, eBay auction items] Prime industries target– Automobiles, Healthcare, Manufacturing, Real Estate

Making money in Mashups are real hard

There are fewer companies / small firms making money on Mashups

The future of making money in mashups lies in 3 areas

Contextual mapping of local advertising on Maps

Data mashups, which enables e-commerce [Stock Data, Amazon Book sales, eBay auction items]

Prime industries target– Automobiles, Healthcare, Manufacturing, Real Estate

Money in Mashups 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices Enterprise Data distribution, mash-ups to make money

Money in Mashups 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices Housing sector using Maps [Microsoft Maps & Zillow]

Money in Mashups 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices Local advertising based on street maps [Yahoo]

Mashups are great, but a long way to go There is money in it, lying in niche areas Mashup Economy is small with very small players Mashups alone can’t be run as a business for many people The present APIs lack depth, vision in terms of distributed data for mashups to grow and be an industry by itself 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices / narain at gmail.com Summary

Mashups are great, but a long way to go

There is money in it, lying in niche areas

Mashup Economy is small with very small players

Mashups alone can’t be run as a business for many people

The present APIs lack depth, vision in terms of distributed data for mashups to grow and be an industry by itself

05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices / narain at gmail.com Questions / Answers Thanks. Contact: [email_address] www.360in.com

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