Masculinity & Modernity

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Information about Masculinity & Modernity
Marketing

Published on February 24, 2014

Author: JWT_London

Source: slideshare.net

Description

What makes the modern man tick?

Research from leading advertising agency JWT London reveals that being married or in a committed relationship is actually more important to men (85%) than it is to women (79%). And expressing emotion, long depicted as a sign of male weakness, is now not just something most men are comfortable with, it is actually a source of pride (62%).

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