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Information about MARUTI SUZUKI FINAL

Published on September 12, 2009

Author: addymaddy



Good Morning….. : Good Morning….. Everyone PRESENTATION NAME : PRESENTATION NAME Description PRESENTED BY: Mintu Kr .Pandey Jyoti Shankar Bose Manoj Kumar Singh Arpit Bagla Kamal Nayan Slide 3: Welcome to Maruti Suzuki Mr.Shinzo Nakanishi (M.D and C.E.O) Maruti Suzuki’s Vision : Maruti Suzuki’s Vision “We believe our core values drive us in every endeavour” 1.CUSTOMER OBSESSION 2.FAST, FLEXIBLE & FIRST MOVER 3.INNOVATION & CREATIVITY 4.NETWORKING & PARTNERSHIP 5.OPENNESS & LEARNING INTRODUCTION : INTRODUCTION The market leader in cars A Public Company,Listed in BSE & NSE. Founded in feb 1981 Headquarters-Gurgaon in Haryana, India Key people-Mr. Shinzo Nakanishi(M.D and CEO),R.C Bhargava (Chairman) Industry-Automobiles Products - Cars Entry level car Maruti 800 Revenue ▲US$3.5 billion (2009) Employees -7000(Approx) Parent Company-Suzuki Commands more than 50% of cars in INDIA. Slide 6: CONTINUED……….. Until recently, 18.28% -owned by the Indian government, 54.2%-Suzuki of Japan. On 17 September 2007, Maruti Udyog was renamed As Maruti Suzuki India Limited. offers 13 models, Maruti 800, Omni, Alto, Versa, Ritz, Gypsy, A Star, Wagon R, Zen Estilo, Swift, Swift Dzire, SX4, and Grand Vitara. In India It sells over 730,000 cars and exports-50,000 cars annually. Currently, Maruti Alto tops the sales charts. It has the largest service network in india,called “Maruti Service Station”. BRIEF HISTORY : BRIEF HISTORY Maruti Udyog Limited (MUL) was established in February 1981 Actual production commenced in 1983 with the Maruti 800. Maruti 800(based on the Suzuki Alto kei car) which was the only modern car available in India at that time. Initially it‘s competitors was the Hindustan Ambassador and Premier Padmini. JOINT VENTURES : JOINT VENTURES Project Maruti started by Indira and Sanjay Gandhi. Indian experts started search for collaborator. Negotiated with-Toyota,Nissan, Honda and Suzuki. After rounds of negotiation Suzuki was selected. The success of the joint venture led Suzuki to increase its equity from 26% to 40% in 1987, and further to 50% in 1992. GOVT. V/S SUZUKI : GOVT. V/S SUZUKI Nomination of Mr. S.S.L.N. Bhaskarudu as M.D on August 27, 1997 Media rumoured. Suzuki felt that Bhaskarudu was a proxy for the Government Suzuki skipped the A.G.M The relation strained when Suzuki Motor Corporation moved to Delhi High Court to bring a stay order against the appointment of Mr. Bhaskarudu. SALES DATA : SALES DATA A-star launched in November ‘08, Ritz launched in May’09. FINANCIAL INFORMATION : FINANCIAL INFORMATION COMPETITORS : COMPETITORS Hyundai Tata Motors Mahindra & Mahindra Toyota Honda General Motors Ford B.M.W Fiat Dewood Motors MARKET SHARE FOR LAST 8 YEARS : MARKET SHARE FOR LAST 8 YEARS 59.6 Slide 15: A-Star Ritz Zen Estilo(a Makeover) RECENT LAUNCHES MARKETING STRATEGY : MARKETING STRATEGY Car for everyone No 1 in after sale service Technology driven It provides insurance on new car purchase since 2002. No Celebrity Brand Ambassador Relates to Common Man Driving school WHY MARUTI SUZUKI…???? : WHY MARUTI SUZUKI…???? No. 1 in Customer Satisfaction. Wider choice in every Segment. Largest dealership network in India. Largest Service Network. 2628 listed Authorized service stations 30 Express Service Stations on 30 highways across India. Fuel Efficient. Parts Easily Available. Highest resale value. Low Maintenance Cost Slide 18: Suzuki is investing $323 million in new plant in India: report 05-09-09 Maruti (Gurgaon),Now be only used for assembling engine & its components while other parts to be assembled in Manesar(South delhi) MARUTI SUZUKI IN NEWS BIBLIORAPHY : BIBLIORAPHY All the datas were collected from:- 1.Maruti Suzuki’s official website. 2.SIAM(Society of Indian Automobile Manufacturer) 3.Bussiness Today Magazine. 4.Business Standard. Thanks giving : Thanks giving A special thanks to miss Prerna Garg. Whole of our team for Co-Operation and such a tremendous Hardwork on this presentation. Thank you : Thank you Attention for ur Sales Volume : Sales Volume

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