Published on March 14, 2014
Facebook Zero: Considering Life After the Demise of Organic Reach 12 March 2014 @marshallmanson
2 Organic Reach is Falling Fast
4 Old: Build Communities of Fans
5 Old: Organic Reach Fuels WOM / Earned
6 New: Use Paid to Fuel Earned / WOM
7 Content: Editorial Wins
8 Content: Be More Selective
9 Use Organic Reach to Test & Learn
10 Subdivide Communities
11 Be Ready for Customer Service
12 • Review your day-parting • Aggressively pursue cross-platform recruiting • Make sure you’ve got that flexible pot to support successful posts Other Steps
13 It’s time to stop, think and reevaluate your strategy.
Marshall Manson email@example.com ph +44 20 7309 1129 @marshallmanson
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