Marshall Manson, Social@Ogilvy DMX Dublin 2014 - Digital is Changing Our Civilization
Description
For marketers, that means a new communications
landscape, and new expectations from
audiences. For everyone else, the impact is
much more profound. Are our kids learning
differently? Are they forming relationships in
new and unexpected ways? Are we retaining
less information and relying on Google more?
In short, technology is changing our society.
How? Why? And what’s next? We’ll explore
these questions during the session.
Facebook Zero: Considering Life After the Demise of Organic Reach 12 March 2014 @marshallmanson
2 Organic Reach is Falling Fast
3
4 Old: Build Communities of Fans
5 Old: Organic Reach Fuels WOM / Earned
6 New: Use Paid to Fuel Earned / WOM
7 Content: Editorial Wins
8 Content: Be More Selective
9 Use Organic Reach to Test & Learn
10 Subdivide Communities
11 Be Ready for Customer Service
12 • Review your day-parting • Aggressively pursue cross-platform recruiting • Make sure you’ve got that flexible pot to support successful posts Other Steps
13 It’s time to stop, think and reevaluate your strategy.
Marshall Manson marshall.manson@ogilvy.com ph +44 20 7309 1129 @marshallmanson
Related presentations
Brands are more invested today than ever before on curating and distributing paid,...
Marketers need to be creating and publishing original content across many differen...
As content marketing continues to increase in popularity in every industry, more m...
Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...
This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...
Olá, somos o Paulo Bernardes e o Pedro Silvestre, temos uma ambição em comum de me...
Related pages
Marshall Manson - DMX 2016
Marshall Manson / Social@Ogilvy, ... Digital is Changing Our Civilization ... With all the latest DMX Dublin news and announcements, ...
Read more
Speaker Slides 2015 - DMX 2016
... marketing insights from DMX Dublin 2016. Digital. ... EMEA MD at Social@Ogilvy Digital is Changing Our Civilization ... © DMX 2016 ...
Read more
Add a comment