Marshall Manson, Social@Ogilvy DMX Dublin 2014 - Digital is Changing Our Civilization

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Information about Marshall Manson, Social@Ogilvy DMX Dublin 2014 - Digital is Changing Our...
Marketing

Published on March 14, 2014

Author: DMXDublin

Source: slideshare.net

Description

The digital world is changing the real world.
For marketers, that means a new communications
landscape, and new expectations from
audiences. For everyone else, the impact is
much more profound. Are our kids learning
differently? Are they forming relationships in
new and unexpected ways? Are we retaining
less information and relying on Google more?
In short, technology is changing our society.
How? Why? And what’s next? We’ll explore
these questions during the session.

Facebook Zero: Considering Life After the Demise of Organic Reach 12 March 2014 @marshallmanson

2 Organic Reach is Falling Fast

3

4 Old: Build Communities of Fans

5 Old: Organic Reach Fuels WOM / Earned

6 New: Use Paid to Fuel Earned / WOM

7 Content: Editorial Wins

8 Content: Be More Selective

9 Use Organic Reach to Test & Learn

10 Subdivide Communities

11 Be Ready for Customer Service

12 • Review your day-parting • Aggressively pursue cross-platform recruiting • Make sure you’ve got that flexible pot to support successful posts Other Steps

13 It’s time to stop, think and reevaluate your strategy.

Marshall Manson marshall.manson@ogilvy.com ph +44 20 7309 1129 @marshallmanson

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