Marketing_Publications_New_Economy

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Information about Marketing_Publications_New_Economy
Business-Finance

Published on January 13, 2009

Author: aSGuest10399

Source: authorstream.com

Marketing Publications in the New Economy : Marketing Publications in the New Economy Society for Scholarly Publishing June 8, 2006 Marketing : Marketing The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. American Marketing Association The Old Economy : The Old Economy Based on the Industrial Revolution Manufacturing focus Standardized processes Efficiency Focus on profitable transactions Organized by product units Minimal customer satisfaction measurement The New Economy : The New Economy Based on the Digital Revolution Information management focus Customization, personalization Speed Focus on customer retention/lifetime value Organized by customer segments Measure customer satisfaction & retention Major drivers : Major drivers Digitalization & connectivity Bits carried over networks (wired or wireless) Disintermediation & reintermediation Bricks vs. clicks Customization & customerization Customized products/customized marketing Industry convergence Blurring of industry boundaries Our Panel : Our Panel Alma Wills The Kaufman-Wills Group, LLC Nancy Collins Greenbranch Publishing, The Journal of Medical Practice Management Greg Urquhart Nature Colleen McCarthy Dow Jones & Company, The Wall Street Journal Online

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