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Marketing092907

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Information about Marketing092907

Published on September 30, 2007

Author: mmardis

Source: slideshare.net

Description

Slides for LIS 7310 Marketing unit
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Marketing: Knowing Yourself, Knowing Your Audience LIS 7310 -- Mardis (with a little help from Joan Frye Williams and Sherry Frazier)

I Recommend Optimism

Making Decisions is Easier than You Think Libraries lag private sector trends Lots of “trickle up” innovations to choose from Different ways to get it right

Libraries lag private sector trends

Lots of “trickle up” innovations to choose from

Different ways to get it right

Is This My Kind of Place?

“ Green” Practices & Community Connections

Staff as technology leaders

Library as Idea Factory A place to TRY new things: Book art studio Media production facility New tech showcase Place to view scientific data                                                                                                                                                       

A place to TRY new things:

Book art studio

Media production facility

New tech showcase

Place to view scientific

data

Furnishings for Different Learning Styles

Emphasis on the Pleasures of Learning

Will I Succeed?

Simplified Wayfinding Reduced clutter “ Situational” directions Natural language Prepackaged tips, shortcuts, FAQs

Reduced clutter

“ Situational” directions

Natural language

Prepackaged tips, shortcuts, FAQs

Merchandized Collections                                                                                 

Information Neighborhoods

“Bookends” Service Get me started Check my work when I’m done

Get me started

Check my work when I’m done

Does This Integrate with the Rest of My (Online) Life?

Libraries Are Better than Search Engines (Google, etc.) for Zilch

Zilch

Library Toolbar

Outreach to External Forums, Social Networks

Podcasting Tips and Shortcuts

Instant Messaging

Continuous Partial Attention

Am I Allowed to Participate?

Not Just Yahoo… F ind U se S hare E xpand

F ind

U se

S hare

E xpand

Blogs, Vlogs, Wikis

Recommender Systems/ Collaborative Filtering “ Other people who found this useful also recommend…” Check out LibraryThing: http://www.librarything.com/

“ Other people who found this useful also recommend…”

Check out LibraryThing:

http://www.librarything.com/

More Opportunities to Share and Extend Student reviews Folksonomies/student- suggested subject headings Thanks to Diane Chen for “scary books” example Student-mediated discussion groups Extended use of student workers

Student reviews

Folksonomies/student-

suggested subject headings

Thanks to Diane Chen for “scary books” example

Student-mediated discussion

groups

Extended use of student workers

Moving Forward Listen to those students Look for new ways to add value Build on existing assets Think big Plan for success Speak up Be the purple socks!

Listen to those students

Look for new ways to add value

Build on existing assets

Think big

Plan for success

Speak up

Be the purple socks!

Don’t Forget Why You’re Doing This Be properly selfish.

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