Marketing Your Properties to the World R...

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Information about Marketing Your Properties to the World R...
Education

Published on January 26, 2009

Author: jojococker

Source: authorstream.com

Slide 1: Marketing Your Properties to the World Presented by Deborah Boza-Valledor, CIPS,CRB,CRS,GRI,TRC,AHWD Deborah@DeborahValledor.com www.DeborahValledor.com Must Have – Must Know : Must Have – Must Know 8410 Absolutely…Positively Where are the buyers coming from? Where are they buying? What are they buying? How much are they paying? How are they paying for it? Slide 3: 2008 NAR… Profile of International Home Buying Activity 2008 NAR …. Profile of International Home Buyers in Florida 2008 NAR …. Foreign Investment in U.S. Real Estate 2007 NAR …. Americans Buying Homes Abroad Your own copy of… Slide 8: Realtor.org/Research 14 pg. report Slide 10: 24 Page report Another Tip….Flights? : Another Tip….Flights? Put the pieces together for $$$$ : Put the pieces together for $$$$ $ $ $ $ $ $ $ $ $ www.WorldProperties.com : www.WorldProperties.com Slide 30: U.S. Slide 50: Now you have the electronic contact information…… $ $ $ $ Contact Management : Contact Management Slide 52: DATABASE Contact Management : Contact Management Database +Calendar to schedule events, calls, mailings Slide 56: Italian RE Agents E Marketing Tools : E Marketing Tools Slide 59: Multi-Language Resume’ Web Site & Tools : Web Site & Tools More Web Site Tools : More Web Site Tools RAMB Exclusive….You Save $1,200.00 a year! : RAMB Exclusive….You Save $1,200.00 a year! RAMBHQ.com RAMB Virtual Headquarters Slide 83: IDX Search 29 Languages : 29 Languages Slide 92: www.DeborahValledor.com Slide 93: Other great stuff on WorldProperties.com Slide 98: Marketing Your Home to the World <Insert Name> <Insert Company> Great Marketing Tool – Listing Presentation Slide 99: Foreign investment in <insert your country name> residential real estate is increasing Foreign ownership of second homes (vacation, resort, etc.) is on the rise Greater opportunities now existfor cross-border transactions WorldProperties.com is Relevant to You Slide 100: The most comprehensive source for locating properties worldwide Your home is promoted in more than 23 countries More than 8 million visitors per month* YOU BENEFIT FROM INTERNATIONAL EXPOSURE ON WORLDPROPERTIES.COM Slide 101: GLOBAL SHOPPERS WorldProperties.com appears prominently on the home page of all national association sites, such as <Insert your association Web site address> Italy Mexico Netherlands New Zealand Norway Poland Russia Sweden United Kingdom United States Venezuela Argentina Australia Brazil Canada Czech Republic Denmark Finland France Greece India Ireland Slide 102: NOT JUST A LARGE AUDIENCE, A QUALIFIED AUDIENCE Total Audience* 5 million monthly unique users Gender* 46.5% are men 53.5% are women Age* 5.7% are under 18 6.4% are 18 – 24 36.4% are 25 – 34 35.0% are 35 – 54 16.5% are 55+ Household Income* 66.4% earn $60K+ 36.6% earn $75K+ 20.1% earn $100K+ Education* 25.4% have a Bachelors Degree 13.3% have a Graduate Degree Children* 44.0% have children 56.0% don’t have children Number of Visits to REALTOR.com® 28.1% one visit 19.3% two visits 13.5% three visits 15.4% four visits 23.7% five or more visits Plans to Visit REALTOR.com® Again** 95.3% yes 4.7% no Anticipated Move Dates** 15.6% within three months 22.1% 3 – 6 months 34.3% 6 – 12 months 14.0% 1 – 2 years 2.0% more than two years Buyers Purchasing Abroad <Data to come> United States Audience Profile Example How I’ll market your home on WorldProperties.com : How I’ll market your home on WorldProperties.com Slide 104: I’LL ADVERTISE YOUR HOME ON WORLDPROPERTIES.COM Your home will be enhanced and gain unparalleled exposure Your home will appear on the new advertising service for distinctive and featured properties on WorldProperties.com. The door will be opened to millions of international online buyers actively looking to purchase. Benefits: Buyers can contact me 24/7 via email, phone or fax. I’ll create a custom property description that will be translated into multiple languages. I’ll add what consumers want to see – additional photos. Translation Tools : Translation Tools Slide 106: Goggle Online Translator: www.Google.com/language_tools Slide 109: www.FreeTranslation.com Slide 111: www.WorldLingo.com Slide 112: Microsoft Word Language Translator Slide 115: Power Translator Software www.LEC.com More Web Site Tools : More Web Site Tools DBV’s “Can’t live without” Google Analytics www.Google.com/analytics/ Conversion Tools : Conversion Tools Choices: : Choices: XE.com X-rates.com Oanda.com Exchangerate.com ExchangeRates.org My Favorite Slide 130: www.XE.com XE to Go…on your phone! : XE to Go…on your phone! Other Conversions: : Other Conversions: www.OnlineConversion.com Slide 136: Want More? Slide 137: Want More? www.BrokerProfitability.com BLOG!!! : BLOG!!! Slide 140: Build Your Brand Dominate Your Market Generate Consistent Leads Attract major Search Engines Define Yourself as an Expert Stand Out From Your Competition Why Blog? Slide 142: Blog.DeborahValledor.com FREE BLOG SITES : FREE BLOG SITES RealtyBlogging.com Blogger.com ActiveRain.com LiveJournal.com Jaiku.com WordPress.com http://narblog1.realtor.org : http://narblog1.realtor.org Cultural Awareness Tools : Cultural Awareness Tools Slide 146: A few pointers that may assist you in handling cultural differences…… www.Realtor.org/international www.WorldProperties.com www.ExecutivePlanet.com www.GetCustoms.com Slide 147: www.GetCustoms.com Other great resources: : Other great resources: WorldProperties.com ExecutivePlanet.com Sister-Cities.org Google…….International Business Etiquette DBV Personal Must Haves: : DBV Personal Must Haves: Economist.com Slide 152: www.InternetWorldStats.com Slide 153: 1.245B ©DBV “Other Stuff” : “Other Stuff” Foreign Investors Guide : Foreign Investors Guide Currently translated into: English, Spanish, German & Russian Just added…French Future language translations: Portuguese Showing Packages : Showing Packages Slide 158: What is a Realtor & why should you use one Contracts; Financing; Method of Ownership; Structuring the Investment; Immigration & Visas; Starting a U.S. Business; Choosing an Entity English Spanish German Russian FRENCH (NEW…just added as insert) How to use the guide – really! Foreign Investors Guide Copyright With Authorization for Reprints Showing Packages for International Customers : Deliver package the night before appointments Resume’ in customer’s familiar language (F/L) reverse side in English Showing Packages for International Customers Slide 160: Side 1 Side 2 Showing Packages for International Customers : Deliver package the night before appointments Resume’ in customer’s familiar language F/L (reverse side in English) Expanded print of showing appointments in F/L (reverse side in English) Showing Packages for International Customers Showing Packages for International Customers : Deliver package the night before appointments Resume’ in customer’s familiar language (F/L) (reverse side in English) Expanded print of showing appointments in F/L (reverse side in English) Copy of Florida Contract/Addendums in F/L & English (+Spanish, Portuguese & German) Showing Packages for International Customers Slide 167: FAR9 FARA9 Showing Packages for International Customers : Deliver package the night before appointments Resume’ in customer’s familiar language (F/L) (reverse side in English) Expanded print of showing appointments in F/L (reverse side in English) Copy of Florida Contract/Addendums in F/L & English (+Spanish, Portuguese & German) Copy of Foreign Investment Guide in F/L Showing Packages for International Customers FAR9 and Addendums : FAR9 and Addendums Slide 175: FAR9 FARA9 www.ABCoffice.com : www.ABCoffice.com Slide 179: These business card backs were created using Microsoft Publisher Business Card template.The business cards referred to in class are Avery #8871- Two-Side Printable- Clean Edge - White Matte Finish Showcasing Tools : Showcasing Tools Create electronic Packages : Create electronic Packages At a moment’s notice…you can send –pkg or link! Create pdf documents (w/built-in reader) (FREE – www.pdf995.com) Insert photos in your emails – don’t attach them (SnagIt 8.0 – TechSmith.com or FREE Trial at SnagIt.com) Create Mini-PowerPoints & upload to your blog & websites – hyperlink in your email, can be viewed &/or downloaded – FREE: Picasa.Google.com My New Favorite…PhotoStory.com - FREE Virtual & VideoProperty Presentations : Virtual & VideoProperty Presentations 41 ideo : ideo Multi-Language Translations: Property Videos Agent Intro Videos Podcasts Property Widgets Slide 185: Imprev.com Slide 186: 108 Networking & Showcasing : Networking & Showcasing International Real Estate Conferences : International Real Estate Conferences International Real Estate Congress Miami - June 9 -11, 2009 April 19 – 22, 2009 Paris, France May 26 – 30, 2009 Affordable World Calls : Affordable World Calls *from your computer 33 Slide 190: SKYPE.com Affordable World Calls…on Your Cell : Affordable World Calls…on Your Cell 35 Slide 192: Skype To Go International Dialing Codes : International Dialing Codes 37 http://kropla.com/dialcode.htm : http://kropla.com/dialcode.htm World Clock & Time Zones : World Clock & Time Zones 39 Slide 196: TimeAndDate.com Thank You! : Thank You! Deborah Boza-Valledor 305-439-4667 (text me) Deborah@DeborahValledor.com Deborah@Miamire.com www.DeborahValledor.com

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