Marketing your museum on a shoestring to attract group trips

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Information about Marketing your museum on a shoestring to attract group trips

Published on February 20, 2014

Author: LauraWallendal



Tips and tricks about how to market your museum on a shoestring and attract groups of visitors. Whether you are looking for school groups, special interest groups or adult groups, this presentation outlines practical ways to create the right programming and get the word out.

Marketing Your Museum to Groups on a Shoestring Laura Wallendal Co-Founder & COO

You want more group visitors

Don’t go over a fiscal cliff!

What do you want?

What you have…

Now decide what to go after!

Targeting: key to affordable, effective marketing



Targeting in action: Target

Key to PR Done Right: Inform, rather than promote

PR is “free” – but you work for it

Social media

Email marketing

Web, email, and social together

Are you wasting budget here?

You can save!

Advertising: you can afford it

Bringing it all together

Thank You! Blog:  @Ed_Trips & @LauraWallendal

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