Published on February 20, 2014
Marketing Your Museum to Groups on a Shoestring Laura Wallendal Co-Founder & COO
You want more group visitors
Don’t go over a fiscal cliff!
What do you want?
What you have…
Now decide what to go after!
Targeting: key to affordable, effective marketing
Targeting in action: Target
Key to PR Done Right: Inform, rather than promote
PR is “free” – but you work for it
Web, email, and social together
Are you wasting budget here?
You can save!
Advertising: you can afford it
Bringing it all together
Thank You! Blog: EdTrips.com Laura@EdTrips.com @Ed_Trips & @LauraWallendal
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