Marketing your museum on a shoestring to attract group trips

50 %
50 %
Information about Marketing your museum on a shoestring to attract group trips
Education

Published on February 20, 2014

Author: LauraWallendal

Source: slideshare.net

Description

Tips and tricks about how to market your museum on a shoestring and attract groups of visitors. Whether you are looking for school groups, special interest groups or adult groups, this presentation outlines practical ways to create the right programming and get the word out.

Marketing Your Museum to Groups on a Shoestring Laura Wallendal Co-Founder & COO

You want more group visitors

Don’t go over a fiscal cliff!

What do you want?

What you have…

Now decide what to go after!

Targeting: key to affordable, effective marketing

Identify

Address

Targeting in action: Target

Key to PR Done Right: Inform, rather than promote

PR is “free” – but you work for it

Social media

Email marketing

Web, email, and social together

Are you wasting budget here?

You can save!

Advertising: you can afford it

Bringing it all together

Thank You! Blog: EdTrips.com Laura@EdTrips.com @Ed_Trips & @LauraWallendal

Add a comment

Related presentations

Related pages

Marketing Your Museum to Schools on a Shoestring | Bookity

Marketing Your Museum to Schools on a Shoestring. ... Marketing Your Museum to Tour Groups ... how do we attract more visitors, especially the groups ...
Read more

Top 25 Marketing The Museum profiles | LinkedIn

Articles, experts, jobs, and more: get all the professional insights you need on LinkedIn. ... Marketing & Museum Manager at Riverside County EDA. location
Read more

10 Ways to Market Your Small Business on a Shoestring ...

... that can help you market your business on a shoestring ... businesses to attract new ... your group or association? Our local marketing ...
Read more

Marketing Strategies to Attract New Business

Want to attract new business? ... Attracting New Business On a Shoestring ... Create a great ad by concentrating on the problem you can solve. Marketing ...
Read more

20% OFF- Marketing Principles Individual written report on ...

H&M is run on a shoestring ... trends and its failure to attract young ... You work as a Marketing Executive for H&M and you have ...
Read more

Marketing Final flashcards | Quizlet - Simple free ...

Marketing Final 295 terms by ... Mrs. Billing is a widow whose husband was killed on a missionary trip. Mrs. Billing fires ... a "shoestring budget," to ...
Read more

Adventures on a Shoestring

Adventures on a Shoestring ... regularly for the duration of your trip grosses you out so much that ... driven marketing sites; you never know what ...
Read more

Central America - Lonely Planet

... Central America can be as ... Other members of our group suddenly begin to whisper excitedly ... Central America on a shoestring - Plan your trip ...
Read more