Marketing Your Community's Events Using Social Media

50 %
50 %
Information about Marketing Your Community's Events Using Social Media
Social Media

Published on March 9, 2014

Author: pagetx

Source: slideshare.net

Description

Webinar given on March 11, 2014 to participants from the Land of Lincoln Region in Illinois. This is the first of four webinars that will be presented to the region's tourism partners.

Marketing Your Community’s Events Using Social Media Land of Lincoln Webinar #1 March 11, 2014

Get these slides here:: http://sarahtpage.com/LandOfLincoln-Events/

Step 1: Open Instagram / Take a photo

Step 2: Add #LOLWebinar tag

Step 3: Upload to Instagram

Step 4: Stay tuned

Why social media and events?

PLAN PROMOTE ENGAGE EXTEND Source: OgilvyOne

Plan Develop a timeline for promotions and announcements Choose a social tool for event planning and registrations Compile photos and videos needed for promotion Create an event page on Facebook Assign social media roles to your team – Content creators – Content monitors Schedule posts and tweets Source: OgilvyOne and Marketo

Social Tool

Social Tool

Facebook Event

Scheduling

Scheduling

Promote Create website or web presence Social integration Distribute printed material – Social integration Advertise on Facebook Send out teasers based on timeline – Announcements (e.g., bands, speakers, vendors, activities, etc.) – Photos and videos from previous events Create a hashtag and publicize it Engage with local influencers

Web/Social Integration

Print/Social Integration

• Why advertise on Facebook? Huge audience Highly targeted Social recommendations Cost effective EASY!

Teasers

Teasers

Teasers

Engage Create and monitor conversations with fans, attendees, and influencers Post in real time Encourage attendees to create and share their own content Showcase user-generated content at the event

Conversations

Conversations

Post in Real Time

Post in Real Time

Encourage Sharing

Photo: felinebird on Flickr Encourage Sharing

Encourage Sharing

Encourage Sharing

Encourage Sharing

Showcase User-Generated Content

Showcase User-Generated Content

Watch This

Extend Keep the conversation going Peek behind the curtain Encourage social feedback Offers, specials, discounts

Extend

Prolong Conversation

Prolong Conversation

Prolong Conversation

Prolong Conversation

Prolong Conversation

Social Feedback

Social Feedback

Behind the Curtain

Behind the Curtain

Offers

Can I Help? Call Me!

Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage

Thank You! Questions?

Add a comment

Related presentations

Related pages

Event Marketing With Social Media

How to use social media marketing for all of your events ... your first social media summit in 2009 using ... Marketing Your Event With Social Media.
Read more

How to Use Online Social Media Events to Improve Your ...

How to Use Online Social Media Events to Improve Your Marketing. ... of your Facebook community. ... on social media. Using social media events to ...
Read more

How to Get More People To Your Events With Social Media

Social media can impact your ... serve your community? One way social media can ... around your event is easy if you’re using a social ...
Read more

Using social media to market your business: the basics ...

Learn the basics of marketing your business using social media, ... Using social media to market your ... online communities. Social media ...
Read more

7 Ways to Use Social Media to Create Buzz-Worthy Events ...

Content Marketing; Social Media; Media. Blog. Community ... titled “7 Ways to Use Social Media to Create ... make a PDF of all tweets using your event ...
Read more

Social Media: What is the Role in Marketing?

Social media does have a role in marketing, ... it comes using social media from ... social media in your marketing is to use it ...
Read more

How Social Media Can Help Your Event Marketing Strategy

We've all discussed events on social media, but can social ... media into your event marketing ... help you learn more about using social media ...
Read more

Ten Event Marketing Ideas Using Social Media

Ten Event Marketing Ideas Using Social Media. ... Use the Answers to Event Registration Questions to Shape Your Marketing Campaign. Your event ...
Read more

5 Advanced Social Media Marketing Strategies for Small ...

5 Advanced Social Media Marketing ... you can also take pictures at office events as ... of social marketing. Using that community ...
Read more

Social Media Marketing for Businesses | WordStream

Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands ...
Read more