Marketing Your Community's Events Using Social Media
Description
Marketing Your Community’s Events Using Social Media Land of Lincoln Webinar #1 March 11, 2014
Get these slides here:: http://sarahtpage.com/LandOfLincoln-Events/
Step 1: Open Instagram / Take a photo
Step 2: Add #LOLWebinar tag
Step 3: Upload to Instagram
Step 4: Stay tuned
Why social media and events?
PLAN PROMOTE ENGAGE EXTEND Source: OgilvyOne
Plan Develop a timeline for promotions and announcements Choose a social tool for event planning and registrations Compile photos and videos needed for promotion Create an event page on Facebook Assign social media roles to your team – Content creators – Content monitors Schedule posts and tweets Source: OgilvyOne and Marketo
Social Tool
Social Tool
Facebook Event
Scheduling
Scheduling
Promote Create website or web presence Social integration Distribute printed material – Social integration Advertise on Facebook Send out teasers based on timeline – Announcements (e.g., bands, speakers, vendors, activities, etc.) – Photos and videos from previous events Create a hashtag and publicize it Engage with local influencers
Web/Social Integration
Print/Social Integration
• Why advertise on Facebook? Huge audience Highly targeted Social recommendations Cost effective EASY!
Teasers
Teasers
Teasers
Engage Create and monitor conversations with fans, attendees, and influencers Post in real time Encourage attendees to create and share their own content Showcase user-generated content at the event
Conversations
Conversations
Post in Real Time
Post in Real Time
Encourage Sharing
Photo: felinebird on Flickr Encourage Sharing
Encourage Sharing
Encourage Sharing
Encourage Sharing
Showcase User-Generated Content
Showcase User-Generated Content
Watch This
Extend Keep the conversation going Peek behind the curtain Encourage social feedback Offers, specials, discounts
Extend
Prolong Conversation
Prolong Conversation
Prolong Conversation
Prolong Conversation
Prolong Conversation
Social Feedback
Social Feedback
Behind the Curtain
Behind the Curtain
Offers
Can I Help? Call Me!
Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage
Thank You! Questions?
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