advertisement

Marketing your brand in today's digital world

50 %
50 %
advertisement
Information about Marketing your brand in today's digital world

Published on May 16, 2008

Author: mattanium

Source: slideshare.net

Description

Presented to the Magazine Publisher's Association Independent Publishers Conference in Chicago, IL on May 16, 2008
advertisement

Marketing your brand in today’s digital world Matt Dickman//Fleishman-Hillard//MPA//May 2008

Welcome.

About me.

http://www.google.com/search?&q=matt+dickman

What do you want to takeaway today?

If you don’t like change, you’re going to like irrelevance even less. General Eric Shineski, Retired Chief of Staff, U.S. Army

Put strategy first.

“The best idea is boss.” -CP+B

Start with goals in mind.

And a solid foundation.

Social media Search Mobile marketing Email marketing Advertising Publishing 1.0 - Quality web site with robust CMS

The world has changed.

Old model was pushing messages out to 1,000,000 to touch 100.

New model is reaching 100 who reaches 1,000 who reaches 100,000.

1.0 to 2.0

The influencers changed.

Created by David Armano (http://darmano.typepad.com

60,000 source: YouTube.com

75,000 (close to one every second) source: Technorati.com

1,200,000 (50,000 per hour) source: Technorati.com

240,000 (close to three every second) source: Technorati.com

75,000,000 (and counting) source: Techcrunch.com

The roadmap changed.

The language changed.

<html> <head> <title>The web changed things.</title> </head> <body> Hello World! </body> </html>

The pace changed.

Choice is growing exponentially.

The niche publisher’s sweet spot.

Publishers are at a crossroads.

How do you stop pushing out content and start having conversations?

How do you stop shouting?

Traditional digital is running rampant.

Sometimes that works.

It just doesn’t work in a vacuum.

Or a silo.

In digital, experiences rule.

Storytelling is a must.

Creating and enabling fans.

1-to-1.

Right message, right time, right person.

Location agnostic.

Portable.

Widgets are portable, brand gateways.

Time agnostic.

We have to adapt.

End of interruption.

Social media will be the standard.

It’s all personal.

The “me” economy.

15 megabytes is the new 15 minutes.

Reader buzz can be great.

Or really bad.

Hurricane Kohls.

Paul McEnany | http://heehawmarketing.typepad.com

Wal-Mart flog.

Either way, it spreads quickly.

They don’t call it viral for nothing.

We have to keep our eyes open.

And look below the surface.

Micromedia.

Minneapolis bridge collapse.

Bridge collapses - 6:00pm

I hear about it on Twitter a little after 6pm.

The story unfolds.

29 minutes

45 minutes

45 minutes

49 minutes

Mainstream media catches up.

1 hour

Some alert friends.

1 hour 42 minutes

Some ask questions.

3 hours 8 minutes

Some reflect back.

People upload images.

Distributed through widgets.

And through mashups.

There are new worlds to explore.

Adding value should ALWAYS be the goal.

Thank you! Matt Dickman mattdickman@gmail.com http://technomarketer.typepad.com

Add a comment

Related pages

Marketing Your Brand - Marketing - Strategy, Planning ...

... brand in today's competitive global marketplace by creating an ... Marketing Your Brand. ... 4 Subcategories in Brand Marketing. Brand Strategy ...
Read more

5 Marketing Must-Haves in Todays Digital World - YouTube

Watch the 5 Marketing Must-Haves in Todays Digital World webinar, presented by Ruth Stephens and brought to you by the brands of Allegra Network.
Read more

Content Marketing: How To Build A Brand In a Digital World

Are you trying to figure out how to build your brand with content marketing, ... you sleep. Research shows that today's ... Brand In a Digital World ...
Read more

What is digital marketing? | SAS - Analytics, Business ...

Why Digital Marketing Is Important. Digital media is so ... them than you. People want brands they ... Marketing Relevance in Today’s Digital ...
Read more

Marketing Strategy - It's a New Brand World: 14 Things You ...

It's a New Brand World: 14 Things You Need to Know ... and create value in today's "new brand world." 1. Marketing materials ... Digital ...
Read more

Is Your Brand Great At Digital Marketing? A Diagnostic ...

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a ...
Read more

What is Digital Marketing and What You Need to Know About ...

... for effective digital marketing in today`s business world. What is Digital Marketing? ... a digital marketer myself and thought you explained the ...
Read more

The top 10 most meaningful brands in the world - Smart ...

The top 10 most meaningful brands in the world. June 14, 2013. Brand positioning, ... Start your Digital Marketing Plan today with our free Basic membership.
Read more

What is digital marketing? definition and meaning

You must be good at digital marketing in ... at digital marketing had their brand all ... at digital marketing in todays online world so ...
Read more

Digital marketing | Media Network | The Guardian

Analysis Which mobile messaging platform is right for your brand? ... The new digital marketing machine is increasingly ... In a connected world, ...
Read more