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Marketing with little or no money

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Information about Marketing with little or no money
Marketing

Published on September 22, 2014

Author: lesliesaintmclellan

Source: slideshare.net

Description

Marketing with Little or No Money - presented to the 17th Annual Nonprofit Resource Center Conference
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1. Marketing with Little to NO Money No budget, No problem! Presented by Leslie McLellan @LeslieMcLellan leslie@justasmalltowngirl.us

2. Social Media is like winning the lottery.

3. As of January 2014, 74% of online adults use social networking sites.

4. Lake Arrowhead, CA.

5. Use events to help spread the word.

6. Social Media Worked!

7. The numbers proved the ROI. 2008 $133,062.00 2009 $133,717.00 2010 $131,808.00 @LeslieMcLellan

8. You have to be a genius…NOT! Photo (CC) by Krissy.Venosdale on Flickr

9. Some EASY examples

10. Here’s another…

11. And one more…

12. Now here’s the GREAT part!

13. Key things to keep in mind when posting: • Have a goal or purpose that you’re working toward. • Know your audience, what they like, and what appeals to them. • Share on all your social networks and let your followers share as well. • Be yourself and let your personality shine through - Show readers what’s happening behind the scenes and with your volunteers and members.

14. It’s a battle Traditional vs. New media Photo (CC) by MyEyeSees on Flickr

15. It’s all about relationships – Relationships with your • website reader • your members • your community at large • Don’t try to be something you’re not, capitalize on what sets your organization apart.

16. Bottom line - Fish where the fish are. • Your members are on social media, you need to be there too. • Your social media links are just as important as your website address. • Social media is a change in the way we all market and for those with small budgets….it’s just like winning the lottery!

17. Time for Questions and a BIG Leslie McLellan Leslie@justasmalltowngirl.us @LeslieMcLellan

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