Marketing With Facebook 101 for Business

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Information about Marketing With Facebook 101 for Business
How-to & DIY

Published on July 22, 2009

Author: SartikaKurniali

Source: slideshare.net

Description

A simple yet comprehensive recap on how you can use facebook as a marketing tool for your business. See who else made a mark on facebook, e.g. Obama, Coca Cola, Vin Diesel, Burger King, CNN, Grey's Anatomy, and many more. Download the file here, http://sartikakurniali.com/facebook/facebook-marketing-101-for-business/

Agenda  Agenda • For what? For what? • Get to know with the “Social Network” • The tools h l • How to measure it? • Success stories • Last words…. Last words facebook Marketing 101 for business - Sartika Kurniali

For what? • Promoting your brand – Promoting www.yourwebsite.com Promoting www.yourwebsite.com – Promoting your product or services • Generate sales • Grow customer database Grow customer database • COMMUNITY – Maintaining existing community – Reaching out new members R hi t b Low b d high iimpact marketing tools budget i recommended by the marketing guru, Hermawan Kartajaya facebook Marketing 101 for business - Sartika Kurniali

facebook Marketing 101 for business - Sartika Kurniali

The Tools

Ads and Business Solutions Ads and Business Solutions Including: • Advertising • Building brand ildi b d • Maintaining communities facebook Marketing 101 for business - Sartika Kurniali

• Focused  g p demographic  target • Lower budget Lower budget • CPC vs CPM facebook Marketing 101 for business - Sartika Kurniali

Pages  Pages facebook Marketing 101 for business - Sartika Kurniali

Pages  Pages facebook Marketing 101 for business - Sartika Kurniali

Groups  Groups facebook Marketing 101 for business - Sartika Kurniali

Groups vs. Pages Groups vs. Pages GROUPS PAGES • Bottom-up, often lay • More top-down, org organized initiated/managed • Become a “member” • Become a “fan” of the of the group page • Admin can send • Good stats reporting messages to on page activity members of the group • Functions as a profile ( p (up to 1200) ) for an org rather than a • Gathering place for person people with similar • Actions appear as a interests news feed • Searchable in Googleg facebook Marketing 101 for business - Sartika Kurniali

Events  Events facebook Marketing 101 for business - Sartika Kurniali

Lexicon facebook Marketing 101 for business - Sartika Kurniali

facebook Marketing 101 for business - Sartika Kurniali

Facebook Connect includes protocols for sharing identity, contacts, and content • allows users to bring in their Facebook friends • users can share/post items back into Facebook • get better targeting data for ads facebook Marketing 101 for business - Sartika Kurniali

Applications  Applications • Create useful apps that model Create useful apps that model  what friends do naturally – share info, experiences, and  share info, experiences, and laughs • Plan out how to make your app Plan out how to make your app  viral • G t f db k f Get feedback from users once  you launch facebook Marketing 101 for business - Sartika Kurniali

Mike Bailey-Gates, Flickr

How to Listen Search News Search Blogs Search Social Sites facebook Marketing 101 ‐ Sartika Kurniali

is Your Friend • Google Analytics • Google Alerts • Google Reader Google Reader • Google Trends facebook Marketing 101 for business - Sartika Kurniali

Success stories Success stories And the list continues…. facebook Marketing 101 for business - Sartika Kurniali

facebook Marketing 101 for business - Sartika Kurniali

•Maintaining content •Nurturing community Nurturing •Answering questions •Asking questions Asking •Interacting and participating •Be honest Be •New tech skills Perhaps we all should stay away from facebook….

Contact Me Contact Me facebook Marketing 101 for business - Sartika Kurniali

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