Marketing Virtual Reference

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Information about Marketing Virtual Reference
Education

Published on July 9, 2009

Author: mjdelia

Source: slideshare.net

Description

Here's a short presentation I did for OCULA on marketing in libraries. After the presentation, I participated in a panel discussion.

Successful Strategies for Marketing Virtual Reference M.J. D’Elia University of Guelph OCULA Workshop November 4, 2005

University of Guelph Virtual Reference Launch Campaign 2003

Promoting a new service is always sexier than advertising an existing one.

Promoting a new service is always sexier than advertising an existing one. On any given day our existing services are brand new to many patrons.

M.J. D’Elia mdelia@uoguelph.ca Academic Liaison Librarian Engineering, Economics, Marketing University of Guelph

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