Published on November 14, 2012
MARKETING TRENDS FORRUSSIAN PARTNERSLuanne TierneyVice President, Worldwide Partner MarketingJuniper Networks
GARTNER’S IT MEGA TRENDS Continued Social User Next Gen Use of Big Data Cloud Growth Experience Analytics Tablets App Stores & The Internet Mobility & Fabric Co-IT Marketplaces of Things Mobility Apps
"ALWAYS ON" MARKETING
1. SOCIAL MEDIA Social plus Tradi.onal
9.8 hours month social media 3.1m blogs comScore data
2. MOBILITY ü Russia: largest mobile populaHon in world: 230 million mobile subscribers ü Last year internet traﬃc on mobile devices doubled ü 50B mobile devices globally by 2020 www.russiansearchHps.com www.businesswire.com
3. RESPONSIVE DESIGN
WE LIVE IN AVISUAL WORLD
Juniper Cloud Infographic h;p://bit.ly/vB2k9Y
5. TREND: INSTAGRAM
6 WAYS TO USE INSTAGRAM 1. Give behind scenes insights into company or team 2. Send customers evidence they maWer to you 3. Promote & engage real-‐Hme at events 4. Provide photos of event a[erwards 5. Visually record case studies of service work 6. Run compeHHons on Instagram
Introduce Your Engineers
Showcase Products & Services in Visual Way
6. GEO LOCATION
Your current location: Moskva Luanne Tierney VP Juniper
SALES CAN USE SOCIAL MEDIA TO ENGAGE
7. INFLUENCE via CONTENT inﬂuence
TO DO To capture trend ü Make sure your site is mobile friendly. Build it once. opportuniHes, ü Make your markeHng more visual. take acHon: ü Have one person on staﬀ dedicated to content.
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The International Marketing Trends Conference includes: The Marketing Trends Congress (academic research sessions) founded in 2000;