Published on February 24, 2014
Marketing Trends and Predictions for 2014
Trends - 2013 • Mobile • Integrated social media • Marketing - more human • Images/Photography
2014 • Content • Real time marketing • Personalisation • Multi-Channel • Video
Content Types Creating content and Blogs, Videos, Spam generating traffic will be the Infographics… New spam rules - spamming best way to get new will not work and will business leads eventually be eliminated.
Popularised by big brands, real-time marketing is the approach brands take when events, news and topics are trending at that moment allowing them to publish content at the right time. Real-time marketing should be used to find current news at all times and using this to drive engagement to your social media on a mass basis. But beware, it is important to make sure the news is relevant to the brand.
Experiences Familiarity Engagement Digital experiences Customers like the familiarity Leads to an increase personalised to the specific of personalised content. customer engagement and user. can enhance conversion rates.
Make full use of the range of connected mediums to reach a customer. But if you have limited time and budget, it is important to remember to monitor which methods work best for you and to make the most out of these.
Everywhere Why? Future Integrated into web design, Good way for people to find Nielsen explains that “64% across social media, and information and for of marketers expect video to even in ambient pieces - entertainment dominate their strategies in video is everywhere. the near future”
Conclusion So taking on 2013 ideas and pushing them further, we have predicted a set of predictions for the trends of 2014. But what do you think? Tweet us here
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Digital Marketing Trends & Predictions for 2014 by Douglas Karr on Marketing Technology
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