Marketing Trends and Predictions for 2014

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Information about Marketing Trends and Predictions for 2014
Marketing

Published on February 24, 2014

Author: yoyodesign

Source: slideshare.net

Description

Want to know what is going to be big in marketing this year? Then find out here! This presentation outlines the 5 major players in marketing in 2014.

Marketing Trends and Predictions for 2014

Trends - 2013 • Mobile • Integrated social media • Marketing - more human • Images/Photography

2014 • Content • Real time marketing • Personalisation • Multi-Channel • Video

Content

Content Types Creating content and Blogs, Videos, Spam generating traffic will be the Infographics… New spam rules - spamming best way to get new will not work and will business leads eventually be eliminated.

Real-time marketing

Popularised by big brands, real-time marketing is the approach brands take when events, news and topics are trending at that moment allowing them to publish content at the right time. Real-time marketing should be used to find current news at all times and using this to drive engagement to your social media on a mass basis. But beware, it is important to make sure the news is relevant to the brand.

Personalisation

Experiences Familiarity Engagement Digital experiences Customers like the familiarity Leads to an increase personalised to the specific of personalised content. customer engagement and user. can enhance conversion rates.

Multi-channel

Make full use of the range of connected mediums to reach a customer. But if you have limited time and budget, it is important to remember to monitor which methods work best for you and to make the most out of these.

Video

Everywhere Why? Future Integrated into web design, Good way for people to find Nielsen explains that “64% across social media, and information and for of marketers expect video to even in ambient pieces - entertainment dominate their strategies in video is everywhere. the near future”

Conclusion So taking on 2013 ideas and pushing them further, we have predicted a set of predictions for the trends of 2014. But what do you think? Tweet us here

About Yoyo Design Yoyo Design is an award-winning creative digital agency specialising in innovative branding, user experience, web design, technical solutions, project management, digital strategy and marketing. Visit our website for more information: www.yoyodesign.com

Yoyo Design Ltd, 7 Hanover Road, Tunbridge Wells. TN1 1EY. UK +44 (0) 1892 619555 | info@yoyodesign.com | www.yoyodesign.com

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