Marketing strategy of newspaper organisation - mumbai headlines

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Information about Marketing strategy of newspaper organisation - mumbai headlines
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Published on March 8, 2014

Author: bhs72

Source: slideshare.net

Marketing Strategy: Newspaper Organization Mumbai Headlines

WHAT IS MARKETING?  Actionable management process a company uses to move goods and services from concept to customer  Product  Price  Placement  Promotion

WHAT MARKETING IS NOT !  Marketing is not sales  Marketing is not day-to-day operations  Marketing is not newspaper  Marketing is not branding  Marketing is not free

DECIDING A MARKETING STRATEGY  Strengths  Weakness  Opportunities  Threats

MUMBAI HEADLINES  Weekly tabloid  Start up organization  Distribution all over Mumbai  Famous in Mira Road and Bhayender  Mantralaya and police stations  Layout is simple to attract the readers  No fancy design

NEWS COVERED  Soft news covered by them  Try to portray news with out much alteration  Select news important from weekly happenings  They also have online edition of the newspaper

EDITOR: SANTOSH MISHRA  Exclusive sting operations and breaking stories  26/11 terrorists sexually humiliated their victims.  Exposed the Hassan Ali scam  editor@mumbaiheadlines.in  santosh.mishra@mumbaiheadlines.in

CONTACT  All business related queries  All editorial related queries, media sponsorships and joint venture events.  Media publicity and Image building related issues, clarifications and complaints  Suggestions on the overall newspaper  Send your resume online

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