Marketing Strategy for Tweens

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Information about Marketing Strategy for Tweens
Business & Mgmt

Published on February 16, 2014

Author: quarterpants



You have a product for tweens. What are the marketing strategies you should use?

Marketing for Tweens

Why Tweens? •On an average, online tweens in India are using between 3 and 4 devices that can be Internetenabled, laptop, mobile and desktop predominantly. •Nearly 70% online tweens have Facebook accounts, defying the eligibility age of 13. •Prone to risky internet behavior.

Products that are marketed for tweens •Kids represent an important demographic to marketers because in addition to their own purchasing power (which is considerable) they influence their parents' buying decisions and are the adult consumers of the future. Gadgets/gaming consoles Breakfast Choices Clothing Family entertainment 3

A mom has to create a balance between what is being bombarded to her and her kids And Make a right Decision

Process Create website Social Media Marketing/PR 5


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