Marketing strategy

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Published on March 16, 2014

Author: chienli9

Source: slideshare.net

How is our brand in 100 youth? ( 19-27 year-old.) By Shahi

●Questionnaire: Google forms Facebook & Line app Results

1. 請問您對於個人電腦主機的堅持為何?(甚至作為選購依據) * What part of PC do you really care about? 2. 請問您目前所使用的主機的品牌為?(筆記型電腦也算) * What's brand of your computer? (including note book) 3. 請問您聽過COOLER MASTER這個品牌嗎? * Have you heard "COOLER MASTER'? 4. 若告訴您COOLER MASTER 為生產主機與散熱起家之公司, 您會願意購買使用嗎? * If we tell you that it's special at fan and host computer, would you will to purchase it? 5. 這是最後一題了,請問您通常會在哪裡選購電腦呢? OK, this is the final question. Where do you usually buy computers? ●Questionnaire:

1. 請問您對於個人電腦主機的堅持為何?(甚至作為選購依據) * What part of PC do you really care about? 價格 1% CPU 13% 記憶體 41% 散熱系統 20% 外觀 20% 整體 5% 共100份問卷 The first important part to choose their PC is Memory in youth’s mind. Maybe because too much games and software they want to try. However, heat issue is also an important things to them.

共100份問卷 2. 請問您目前所使用的主機的品牌為?(筆記型電腦也算) * What's brand of your computer? (including note book) 0 5 10 15 20 25 Cooler master 聯想 HP Intel 自組 TOSHIBA Compaq GIGABYTE ASUS DELL MAC BenQ Sony MSI Vaio ASPIPE APPLE Acer 無特定 1. ASUS 2. Acer 3. Apple . . . . . . 15. Cooler Master

共100份問卷 3. 請問您聽過COOLER MASTER這個品牌嗎? * Have you heard "COOLER MASTER'? 12% 12% 76% Yes. Not really. No. Most of youth have never heard our brand.

共100份問卷 3 11 80 6 ALREADY. YES. MAYBE. NO. 0 10 20 30 40 50 60 70 80 90 However, good thing is although most of them have never heard it, more than 80 % will to try our brand, if other people say it’s good. 4. 若告訴您COOLER MASTER 為生產主機與散熱起家之公司, 您會願意購買使用嗎? * If we tell you that it's special at fan and host computer, would you will to purchase it?

共100份問卷 燦坤3C, 12 全國電子, 4 實體商家, 30 電腦街, 18 資訊展, 9 組裝部, 2 網路商店, 15 AP store, 4 不一定, 6 Most of them buy their PC in Retailer stores. 5. 這是最後一題了,請問您通常會在哪裡選購電腦呢? OK, this is the final question. Where do you usually buy computers?

●Situation Now: Fewyouth knows our brand. However, most of they have hobby or ability to assemble and install computers by themselves. Is a great brand in their mind. (Especially in heat issue.) Mostof them will try. I think if our brand can give youth a different felling, like accept more avant-garde identities for themselves, it will be a famous brand between them.

An simple but thought-strong slogan

>Target consumer : Give some tips to woman to choose some 3C products as present for their lover or family. >Special customization personal products. >Solve questions in 24

Thank you for your precious time.

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