Marketing's Perfect Storm: Critical Mass Presenation by Chris Bernard

60 %
40 %
Information about Marketing's Perfect Storm: Critical Mass Presenation by Chris Bernard

Published on February 2, 2008

Author: chrisbernard

Source: slideshare.net

Description

This is a presentation I gave last fall at a public event that Critical Mass held in Chicago. Like many of my other presentations you'll notice variations on a theme. In this particular case I talk about how social media and the Web in general is disruptive to existing advertising models.

MARKETING’S PERFECT STORM Chris Bernard, User Experience Evangelist, Microsoft chris.bernard@microsoft.com www.designthinkingdigest.com Look for me on Twitter, Facebook, Linked In and at DesignThinkingDigest.com

Trouble is here.

So is opportunity.

The good old days.

Radio

Print

Television

but then…

This eventually got us here…

Things went nuts.

What the heck just happened?

Trends

Technology

Business

You!

Technology tries to answer… “What is possible?” Source: Larry Keeley, Doblin

Business tries to answer… “What is viable in the market place?” Source: Larry Keeley, Doblin

Experience / Design tries to answer… “What is desirable to users?” Source: Larry Keeley, Doblin

Consumers try to answer… “Where can I be part of the conversation? How can I control my participation? My voice?”

Communities try to answer… “What is sustainable?”

Concept: Courtesy of Jon Harris, a Microsoft buddy

Concept: Courtesy of Jon Harris, a Microsoft buddy

Concept: Courtesy of Jon Harris, a Microsoft buddy

Concept: Courtesy of Jon Harris, a Microsoft buddy

Concept: Courtesy of Jon Harris, a Microsoft buddy

Concept: Courtesy of Jon Harris, a Microsoft buddy

Concept: Courtesy of Jon Harris, a Microsoft buddy

Design is back baby! Yeah!

Icing on a cake

Doesn’t matter…

What does?

Innovation

Design is back baby! Yeah! Innovation is the new black baby! Yeah!

design is important

But design is table stake…

…icing on the cake, when we only use it for styling

interface

user interface only scratches the surface

…and gives designers a bad rap when it’s all we do

experience

user experience is what makes…

innovation

…happen.

We all need to be in the innovation business.

So what do we mean by user experience?

4 Concepts

1

Function

It Works Great!

2

Aesthetic

It Looks Great!

3

Interaction

It Relates to You!

4

Process

Generates Memories

Emotional Connection

If you take away four things…

A great User Experience is critical for our business, our customers and the future of the marketing industry.

Delivering a great User Experience requires significant commitment on our part understand our customers and deliver a quality end-to-end experiences with great attention to detail.

You are leaders in the community. Internalize the message, make it your own, help get the word out – in your own way.

Nathan Myhrvold's 1st law of software “Software is a gas”

Chris Bernard’s1st law of user experience “User experience is liquid”

Thank You! Chris Bernard chris.bernard@microsoft.com 312.925.4095 www.designthinkingdigest.com

Add a comment

Related pages

Logic+Emotion: Fuzzy People, Marketing's Perfect Storm ...

Microsoft's User Experience Evangelist Chris Bernard and myself are teaming up tonight for a ... Fuzzy People, Marketing's Perfect Storm, ... Critical Mass ...
Read more

Computer Sciences Corporation - CSC: Next Generation IT ...

A Perfect Storm in Insurance. ... Why Digital Supply Chain Is Critical to Life Sciences . ... The cloud environment is perfect for that.”
Read more

XPowerPoint | Powerful PPT Search Engine | Download ...

XPowerPoint is a Powerful PPT Search Engine which will help you to search for PowerPoint Presentations all over the ... microsoft dynamics marketing ...
Read more

Start Ups | LinkedIn

Specialist in start ups in field of Marketing / HR / Sales ... a perfect storm for energetic new start-ups. ... Top Presentations about Start Ups See more ...
Read more

About Us | CSC - CSC: Next Generation IT Infrastructure ...

Learn more about us. A global ... Why digital supply chain is critical to life sciences. ... A Perfect Storm in Insurance.
Read more

ZoomInfo - B2B Database of Detailed & Accurate Contact ...

... ZoomInfo delivers ... The ZoomInfo Growth Acceleration Platform combines the world's most comprehensive B2B database with sales & marketing ...
Read more

Google

Advertising Programmes Business Solutions +Google About Google Google.com © 2016 - Privacy - Terms ...
Read more

Movie Trailers | New Film Trailers | Fandango MOVIECLIPS

Welcome to the mother lode of movie trailers. Movieclips has the biggest and baddest collection of official trailers, clips, and original videos from all ...
Read more