Marketing roles & responsibilities

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Information about Marketing roles & responsibilities
Business & Mgmt

Published on February 14, 2014

Author: camscorner



Are you sure your marketing team knows who is doing what? This sample Marketing Tasks - Roles & Responsibilities template helps you ensure your team is on the same page.

Marketing Tasks Roles & Responsibilities Task Responsible Accountable Identify marketing objective Define target market - ideal reader Develop message-unique selling proposition (USP) Establish budget Identify marketing method Examples: Internet/Social media, Direct marketing, Ads, case studies, white papers, etc. Market research Copywriting Editing Graphic design Publication Responsible – who does what task Accountable – business owner Consult – subject matter expert Inform – people who need to know status Consult Inform

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