Marketing research (nghien cuu thi truong vietnam)- usage and attitude studies-Compiled by AMR Group

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Marketing

Published on February 19, 2014

Author: AMRGroup

Source: slideshare.net

Description

marketing research is the process or set of processes that links consumers, customers and end users to the marketer through information that is used to identify market opportunities, problems or evaluate marketing actions and performances. Marketing Research uses many methods to perform qualitative and quantitative research. This article will discuss one major test called Usage and Attitude (U&A) test.

MARKETING RESEARCH – USAGE AND ATTITUDE STUDIES Marketing research overview: marketing research is the process or set of processes that links consumers, customers and end users to the marketer through information that is used to identify market opportunities, problems or evaluate marketing actions and performances. Marketing Research uses many methods to perform qualitative and quantitative research. This article will discuss one major test called Usage and Attitude (U&A) test. Method definition: There are some usage and attitude questions in almost every piece of market research undertaken but often a study is devoted solely to these types of questions. They are U&A (Usage and Attitude) studies. Use of method: There are many circumstances when it might be appropriate to consider a U&A study. In particular, these studies are useful when it is necessary to  take stock of the market;  form a database on past or present behavior;  detect changes in usage behavior;  identify marketing opportunities by discovering “gaps” in what is offered or by seeing the chance to re – position a product;  predict future trends and behavior by using the present as a benchmark The AMR Group is an expert in Vietnam and its markets. The team is local but with international training and experience, operating to global standards. The AMR Group helps brands bloom in Vietnam through lean, focused & reliable marketing research from VINAMR; marketing & brand strategy with AMR. VINAMR Marketing Research & Consultants provide world class lean, focused and reliable research through deep understanding of the brief, international quality field, professional data handling & decision-orientated analysis, action focused recommendation. AMR use insights from VINAMR to deliver effective marketing & branding consulting, retail consulting & training, seminar & training: Brand War Compiled by AMR Group on 2013 Source: Molly Elmore For more articles, like us: www.amr.com.vn / www.vinamr.com.vn For enquiries, email us enquiry@amr.com.vn; research@vinamr.com.vn Connect us at:

 LinkedIn: www.linkedin.com/company/vinamr---vietnam-marketing-research-&consultants  Facebook: www.facebook.com/VINAMR.AMR  Wordpress: www.theamrgroup.wordpress.com/ This article is compiled by AMR Group to provide updated information on markets. AMR Group puts the best effort to obtain the most accurate and timely information available from various reliable sources. The article should be best considered a reference and indicative only. It is not an offer or advice for any actions related to any assets. AMR Group provides no warranty or undertaking of any kind in respect to the information and materials found with, or linked to the report and no obligation to update the information after the report was released. AMR Group does not bear any responsibility for the compiled information, or any consequences arising from its use.

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