Marketing Presentation Tom-Car Vikings

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Information about Marketing Presentation Tom-Car Vikings
Marketing

Published on February 16, 2014

Author: zaankrutdesai

Source: slideshare.net

Description

Marketing Presentation of Team Tom-Car Vikings participating 5th consecutive times in SAE BAJA India. This year we are promoting and branding all sponsors and making this project beneficial to the team for the further manufacturing of ATV (All-Terrain Vehicle)

 ABOUT COLLEGE Indus Institute of Technology & Engineering was established in the year 2006 by Electrotherm (India) Ltd - India's largest manufacturer of induction melting furnaces. This institute is managed by the Bhandari Charitable Trust founded and managed by eminent academicians. Indus Institute of Technology & Engineering is approved by AICTE, New Delhi and affiliated to Gujarat University, and Gujarat Technological University, Ahmedabad. Besides academic excellence, the Institute is known for its outstanding performance in extra-curricular activities.

The BAJA SAE Series® is an event for the undergraduate engineering students, organized globally by the Society of Automotive Engineers International. The Event takes place in SIX different countries – USA, Mexico, South Africa, Korea, Brazil and India We Take Part In BAJA SAE INDIA AIM :The Goal in Baja SAE racing is to DESIGN, BUILD and RACE OFF- ROAD vehicles that can withstand the harshest elements of rough terrain. The vehicles used in Baja SAE racing are often similar in appearance to dune buggies.

260 Institutes and Universities participated in the BAJA India 2013 which included 5000 Students ! Big Industries, Investors & Professionals take part in BAJA at Natrip Test site,Indore(M.P.)

OFF SITE • Virtual Round • Technical Inspection ON SITE • Technical Inspection • Static Event • Dynamic Events • Endurance

TOM-CAR VIKINGS was born in 2009, in the premises of IITE by a group of AUTOMOBILE and MECHANICAL undergraduates, who like many others in the country for the first time were taking up a challenge to build an ATV for the event. Since then, we have come a long way, having made continuous and consistent appearances at the annual BAJA SAE INDIA event, gaining valuable Experience And Knowledge. And now we are ready to make the next step of our 4 years of achievements THE TOM-CAR VIKINGS AUTOMOTIVE GROUP

TV 1 VALKYRIE TV 2 ROBUSTO

Participated in last 4 editions of BAJA SAE INDIA constantly ! Always cleared the “VIRTUAL BAJA” which is the first test for the selection of an ATV design. • 28th in 2011 edition all over INDIA, Rank 3 in GUJARAT, Rank 1 in Rally in State. • 26th in 2012 edition all over INDIA, Rank 1 in GUJARAT • 12th in 2013 edition all over INDIA, Rank 1 in GUJARAT OUR STATS ARE CONSTANTLY GETTING BOOST NATIONALY & IN STATE

• Make a Robust, Safe and Best ATV according to the Rulebook of BAJA SAE INDIA. • Innovate new Techniques for better performance, Ergonomics & Durability of ATV. • Cost Effective. • To maximize use of software in design and analysis phase • PTC Creo 2.0 • ANSYS • Car Sim • Proteus MAIN GOAL - TO WIN THE COMPETITION

Value X 10000 TOTAL- 4,25,000 INR 10 9 8 7 6 5 10 4 3 6 5 5 4 3.5 2 1 1 2 4 1 1 0

Sponsorship Categories Are :BRONZE a. b. c. d. PLATINUM ( Title Sponsor ) GOLD SILVER BRONZE Location Of Logo On ATV Location Of Logo On TEAM’s APPAREL SILVER GOLD

• PLATINUM SPONSORSHIP : COMPLETE COST OF THE VEHICLE (approx 4.25 Lacs) • • • • • • • Company’s Logo On the MOST PROMINENT location on ATV. COLOUR of the ATV will be of the Company’s Choice. BIG logos of the Company on the TEAM APPAREL. LOGO on the Driver’s Suit as well as on Driver’s Helmet. Display of LOGO at the Team’s PIT. MEDIA exposure at the LOCAL as well as at NATIONAL level. Company’s Logo will be placed along with the Team’s logo on the OFFICIAL DOCUMENT of the TEAM. BACK

• GOLD SPONSORSHIP : Rs. 2,00,000 • Company’s Logo On the MOST PROMINENT location on ATV. • Logo of the company on the TEAM APPAREL. • LOGO on the Driver’s Suit as well as on Driver’s Helmet. • Display of LOGO at the Team’s PIT. • MEDIA exposure at the LOCAL as well as at NATIONAL level. • Company’s Logo will be placed along with the Team’s logo on the OFFICIAL DOCUMENT of the TEAM. BACK

• SILVER SPONSORSHIP : Rs. 1,00,000 • Company’s Logo On the MOST PROMINENT location on ATV. • Logos of the company on the TEAM APPAREL. • LOGO on the Driver’s Suit. • Display of LOGO at the Team’s PIT. • MEDIA exposure at the LOCAL as well as at NATIONAL level. • Company’s Logo will be placed along with the Team’s logo on the OFFICIAL DOCUMENT of the TEAM. BACK

• BRONZE SPONSORSHIP : Rs. 25,000 • Company’s Logo On the MOST PROMINENT location on ATV. • LOGO on the Driver’s Suit. • Display of LOGO at the Team’s PIT. • MEDIA exposure at the LOCAL as well as at NATIONAL level. • Company’s Logo will be placed along with the Team’s logo on the OFFICIAL DOCUMENT of the TEAM. BACK

BACK

BACK

PLATINUM SILVER BRONZE LOGO ON ATV ✔ GOLD NAME OF THE ATV ✔ ✖ ✖ ✖ ✔ ✖ ✖ ✖ ✔ ✔ ✔ ✖ ✔ ✔ ✔ ✔ ✔ ✔ ✖ ✖ LOGO AT TEAM PIT ✔ ✔ ✔ ✔ MEDIA EXPOSURE ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ENTIRE COST OF THE VEHICLE Rs. 2,00,000 Rs. 1,00,000 Rs. 25,000 COLOUR OF ATV OF YOUR CHOICE LOGO ON TEAM”S APPAREL LOGO ON DRIVER’S SUIT LOGO ON DRIVER’S HELMET COMPANY’S NAME ON OFFICIAL DOCUMENT AMOUNT ✔ ✔ ✔

• Be Present at Local, Provincial & National Level. • Be Recognized by Industries, Community & Universities. • The Event gets Large Coverage in MEDIA, on National Channels like CNBC, UTV, LIVE COVERAGE IN DD National Sports . • Coverage in Local as well as National Newspapers and Magazines. • Identification among the Budding Engineers. • Business Promotions.

• National level exposure of the Company ! • Exposures in AUTOEXPOS like Auto mall, etc. • Exposures in Institutes and Technical Festivals. • Publicity in Media and Magazines

AUTO INDIA OVER DRIVE OVER DRIVE

Faculty for EVENT – Prof. Jigar Doshi ( +917698886867 ) Prof. Ruchir Amrivala ( +917874684310 ) TEAM CAPTAIN - Himeel Shah ( +918866818892 ) Team email id - tomcarvikings@gmail.com

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