Marketing Presentation

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Information about Marketing Presentation
Business & Mgmt

Published on December 24, 2008

Author: ethanna

Source: slideshare.net

Description

This is a presentation I delivered to a business group.

Stop Winking In The Dark! Effective strategies for marketing your business © 2008 lewis design group

Stop Winking In The Dark! Effective strategies for marketing your business by Ron Lewis Director of Marketing, The Park Ministries and President, Lewis Design Group © 2008 lewis design group

© 2008 lewis design group

The 3Ms of Marketing The Market The Message The Media © 2008 lewis design group

Planning and Preparation Figure out where your company is now and where you want it to be. What actions do you want your customers and prospects to take? Create inquiries and purchases by phone Increase walk-in store traffic Generate sales leads Build your mailing list Increase web traffic © 2008 lewis design group

Targeting & Offers Success in marketing is driven by these factors. Execute them well and success is yours. House Lists Renting a targeted mailing list Ad space Promotions Website optimization

Format Direct Mail Website Print Ads Email Campaign Other Marketing Channels © 2008 lewis design group

Format Probability Probability Probability of Type Approach of Opening of Closing Success (100% Dialogue Sale of Prospects) Direct Sales 33% 30% 9.9% Direct Mail Product Call Indirect sales approach 36% 32% 10.2% Website (PR) Direct Sales 18% 12% 2.2% Print Ads Call Service Indirect sales approach 48% 41% 19.7 Email Campaign (PR) Other Marketing Channels © 2008 lewis design group

Creative Concept Copywriting Design © 2008 lewis design group

Creative Concept Copywriting Design © 2008 lewis design group

Fulfillment & Measurement Fulfillment Tracking Measurement (ROI) © 2008 lewis design group

Fulfillment & Measurement Fulfillment Tracking Measurement (ROI) © 2008 lewis design group

The A.I.D.A. Concept © 2008 lewis design group

The A.I.D.A. Concept A.I.D.A. © 2008 lewis design group

The A.I.D.A. Concept A.I.D.A. Attention © 2008 lewis design group

The A.I.D.A. Concept A.I.D.A. Interest Attention © 2008 lewis design group

The A.I.D.A. Concept A.I.D.A. Interest Desire Attention © 2008 lewis design group

The A.I.D.A. Concept A.I.D.A. Interest Desire Attention Action © 2008 lewis design group

Review © 2008 lewis design group

Review The 3Ms of Marketing © 2008 lewis design group

Review The 3Ms of Marketing Planning and Preparation © 2008 lewis design group

Review The 3Ms of Marketing Planning and Preparation Targeting and Offers © 2008 lewis design group

Review The 3Ms of Marketing Planning and Preparation Targeting and Offers Format © 2008 lewis design group

Review The 3Ms of Marketing Planning and Preparation Targeting and Offers Format Creative © 2008 lewis design group

Review The 3Ms of Marketing Planning and Preparation Targeting and Offers Format Creative Fulfillment and Measurement © 2008 lewis design group

Q&A © 2008 lewis design group

Shameless Plug for LDG www.ldgcreative.com © 2008 lewis design group

Shameless Plug for LDG www.ldgcreative.com © 2008 lewis design group

Thank you.

Stop Winking In The Dark! Effective strategies for marketing your business © 2008 lewis design group

Stop Winking In The Dark! Effective strategies for marketing your business by Ron Lewis President Lewis Design Group © 2008 lewis design group

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