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Marketing Plan for a New Honda Family 4WD

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Information about Marketing Plan for a New Honda Family 4WD

Published on January 2, 2008

Author: jhol.in.my.soul

Source: slideshare.net

Description

Marketing strategy recommendations for Honda's yet to launch Family SUV, Email me for more details.
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A MARKETING PLAN BY THE USUAL PROSPECTS

SITUATIONAL AND COMPETITOR ANALYSIS DEMANDING CUSTOMERS COST SENSITIVE , YET TECH SAVVY AND ENVIRONMENT CONSCIOUS

EXPLOITING THE OPPORTUNITIES STRENGTHS GREENEST AUTOMAKER OF 2004, 2007 AWARD FOR EXCELLENCE IN RESPONSIBLE ENGINEERING ACCORD HYBRID WINS BEST FUEL ECONOMY IN 2006 IN $30,000 TO $45,000 CATEGORY INSIGHT EARNS HIGHEST FUEL ECONOMY RATING IN 2005 TECHNOLOGY OF THE YEAR IN 2002 OPPORTUNITIES GROWING ENVIRONMENTAL AWARENESS LEAST FAULTY VEHICLE TECHNOVATION

STRENGTHS

GREENEST AUTOMAKER OF 2004, 2007

AWARD FOR EXCELLENCE IN RESPONSIBLE ENGINEERING

ACCORD HYBRID WINS BEST FUEL ECONOMY IN 2006 IN $30,000 TO $45,000 CATEGORY

INSIGHT EARNS HIGHEST FUEL ECONOMY RATING IN 2005

TECHNOLOGY OF THE YEAR IN 2002

OPPORTUNITIES

GROWING ENVIRONMENTAL AWARENESS

LEAST FAULTY VEHICLE

TECHNOVATION

MARKETING OBJECTIVES 15% OF FAMILY SUV MARKET BY 2010 IMAGE MAKEOVER FROM TO SUPPORT

15% OF FAMILY SUV MARKET BY 2010

IMAGE MAKEOVER

FROM TO

SUPPORT

MARKETING STRATEGIES PRICE STRATEGY

PRICE STRATEGY

PROMOTION STRATEGY CHALLENGE STRATEGY ‘ MEMORIES OF TOMORROW’ DREAM MARKETING STRATEGY

PROMOTION STRATEGY

CHALLENGE STRATEGY

‘ MEMORIES OF TOMORROW’

DREAM MARKETING STRATEGY

 

 

PRODUCT STRATEGY COUNTER “ STEREOTRAPPING” FOCUS ON PERFORMANCE ATTITUDE FUNCTIONALITY PLACE STRATEGY DISTRIBUTION STRATEGIES

PRODUCT STRATEGY

COUNTER “ STEREOTRAPPING”

FOCUS ON PERFORMANCE

ATTITUDE

FUNCTIONALITY

PLACE STRATEGY

DISTRIBUTION STRATEGIES

BUDGET

SCHEDULE

DRIVEN ON ALL FOURS POWERED BY DREAMS

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